Parade makes ultra-soft, expressive, and sustainable basics including underwear, bralettes, bodysuits, loungewear, and sweatshirts.
Thingtesting is an unbiased place to research and review internet-born brands — because honest reviews help us all shop better. Learn more.
The softest, best quality underwear I have ever owned! Hugs me just right and is super breathable!!! LOVE!
I got 2 cotton bralettes from them plus a few underwears. I really like the underwear, I just wish they had more cotton options. They have so many cute designs, but I prefer to wear cotton. I really like the feel & look of the bralettes that I have, but I wear them multiple days a week and I'm already starting to see some wear in them (I've had them for about 9 months and I rotate between the two). But overall I like this brand and I appreciate that they're working towards sustainability.
Favorite underwear and Bras. Incredibly affordable especially during a 20- 30 % off
Look up the sizing, and they are pretty true to size. My first order was too large because I ordered a size up as most other companies I've had to, and it was all pretty big on me. The next orders were perfect
I saw Parade on an Instagram ad and got sucked in to buy bras that looked comfortable and cute for cheap. Was not disappointed - price point was great and comfort factor was high. Parade puts stuff on sale or deep discounts regularly. They also are regularly dropping new items. I haven't wanted to return a single item I got. (Except a bra on sale that I tried a bigger size in... don't do that. Go by their chart- it is spot on, even if the size you get surprises you.) I check a few times a month to see what is new or what's on sale.
I have bought bras exclusively from Parade for about a year now. I love that they just dropped t-shirt style bras as well, because some days you want a little padding and a little push. The one thing that is disappointing is the underwear. I am one of apparently 3 women in the world that do not like the "cheeky" style; I want my ass covered if I'm wearing underwear. That's kind of the point. I wish they made a bikini style that wasn't "cheeky"... or maybe I've missed it... but honestly, not a big deal. I've yet to try the t-shirt bras but I'm sure I'll snag one soon.
These are super comfy and cute! Lots of color variety and always coming up with new stuff. My only complaint is that the waist band creases after several washes and you can see it through many articles of clothing
If all they made were cotton underwear I would have given Parade a 5. I absolutely love the ribbed cotton pairs I have and the vintage inspired styles I got a few drops ago, but I found that all of the re:play underwear I own from them just sits in my drawer now. The cotton lining is nice and the material on the rest of it is really soft and nice, but they're just not breathable. I've also been disappointed in all of the clothes I bought from them, the waffle bike shorts have the strangest cut (the waistband tapers out at the top and the leg openings were so tight they were squeezing my legs, somehow too big and too small at the same time?) and the ribbed mini dress I got is the weirdest fit and material, it's like they wanted it to be as unflattering as possible. I used to buy stuff from almost every drop because of how great the prices are and the sales they always have, but I had to realize that most of it just sits in my closet. I love their mission and their aesthetic though!
Stick to their cotton underwear, keep it minimal with the clothing purchases
i really like parade! they’ve fully converted me to bralettes and their underwear is very soft and comfortable. their sleep sets are also so good! lightweight and breathable :)
the only reason it’s not a 5/5 is because i struggle a bit with the bra sizing, in some styles im an XL, in others im a 2XL, and it’s just a little confusing lol
I like parades mission but I will say the quality of their garments (tank tops,body suits) isn’t great and the ones that I have tried where see through.
Parade is such a fun, good-quality brand!
Comfortable, colorful, and very size-inclusive. Similar to Knickey in their mission, sustainability, and comfort (though I personally think Knickey is better), this is a very positive brand to buy from.
Parade's underwear is super comfy and great for everyday wear. I love their bralettes as well-- definitely will keep coming back for more! Great customer service and brand mission too :)
The high-waisted options are a bit TOO high-waisted in my opinion...