3.78
71% of reviewers would recommend to a friend
Parade
3.8 • 245 Reviews
Parade makes ultra-soft, expressive, and sustainable basics including underwear, bralettes, bodysuits, loungewear, and sweatshirts.
yourparade.com3.78
71% of reviewers would recommend to a friend
Is Parade good? Reviews for Parade are mixed. Many users appreciate the brand's mission of inclusivity and the fun, colorful designs, which are seen as a strength. However, issues with sizing inconsistency and the quality of some products are noted as weaknesses. These reviews can help potential buyers weigh the pros and cons before making a purchase.
AI summary based on Thingtesting reviews
1mo ago
These undies and bralettes are sooo soft and they come in a variety of fun and bright colors. They are also very comfortable to wear and don't shrink when you wash them.
2mo ago
Affordable underwear with fun colors and design! I don't think these are the most comfortable underwear personally. I'm happy about the ones I own and I still wear them, but it's not something I would repurchase.
I often buy underwear here - good prices, comfortable fit, and fun designs.
I LOVE parade!! Their undies are all I wear, they’re comfy, breathable, and they make me feel good!! I am part of their friends program, so I am able to try out many of their pieces. For their prices, they are worth it! I love size inclusive and sustainable brands, and they hit the nail on the head. Definitely worth checking out! Use my code: SIERRASPECTRUM for 20% off!
I really enjoy some of the seamless underwear. It doesn't roll or bunch. Some of the more lacy fabrics aren't as good, and had some extra fabric by the hips. I did like the lounge wear.
Feedback
Larger cup sizes!! Even the 1+ (smallest band, largest cup) had too small of a cup. Better size chart for bralettes, Make it based on inches of the ribcage and bust, not clothing sizes.
I truly love Parade! My first experience with them was a regular consumer and then as an ambassador! As a plus size women these are my absolute favorite underwear EVER! There are certain fabrics that I like the feel and fit of more than others like their re-play and universal fabrics but over all really happy with them!
Feedback
Their clothing sizing is often veryyyyyyy off! I usually size-up in pants up to 3 sizes and tops up to 2! It also changes for every collection, some end up too tight or too small! Have always had issues with their clothing!
Bless their inclusivity mission but what a mess of a company… their marketing copy and claims are inconsistent and all over the place. They will blast your inbox with marketing emails as soon as you make your first purchase even if you uncheck the opt in box before checking out which is not legal. The “New:Cotton” material, despite the name and marketing copy + images that claim it’s a cotton blend, actually contains ZERO cotton according to their website description. It’s mostly Tencel fiber and some elastane for stretch. I bought them anyways because I’m a fan of Tencel and am curious how they would work as underwear vs bedding and clothing. Without the promo code, I wouldn’t have made my first purchase.
Parade is a great company with amazing views. They are gender neutral and have great products. They are the only underwear I wear anymore.
Parade is my favorite bra and underwear brand! Well, they've got more than just that. They offer an incredibly wide selection of bras, bralettes, underwear, loungewear, sleepwear, corsets, body suits, and so much more! They offer a pretty huge selection off styles and colors, too. Not only is everything they sell super cute, but everything is insanely soft! The fabrics are so buttery and comfy. You really need to try them out to get it! Also, they're totally affordable, so you don't need to spend an arm and a leg to get some cute new clothes! They are 100% worth checking out!
One of my fav brands of all time! Huge fan of their branding and how they’ve made underwear so fun and empowering. Of course their pieces are also innovative for me as I never found bras that were actually cute, affordable, eco-friendly, and COMFY AF. Until I found Parade. I will say though that some fabrics are meh, like the Re:Play line which has started to pill for me. Hope they can improve the quality!
I have purchased multiple times from parade. All types of clothing and I am a huge fan of everything that I have purchased. One of my favorites is anything in the lush rib fabric. I have tank tops, short and long sleeve shirts in that fabric. The long sleeve lush rib top in eightball is what I am wearing in the photo. I am a parade devotee and will no doubt purchase more products from them in the future.
Feedback
Please keep basic colors in stock if possible! I would buy everything in black if I could.
I’ve always had trouble looking for comfortable bralettes but Parade has a wide variety of the cutest and comfiest bralettes! I also loved how comfortable their pants are, it’s great for wearing on a quick errand run or for just lounging around!
Feedback
The items I ordered fit perfect to size and their packaging is so cute and fun! I also received a $10 off coupon and stickers with my order!
I love this brand so much! They have sizes for everyone and a lot of their clothing are used in my everyday wear. There products are so comfortable and very appealing to the eye. Being someone with a bigger bust it's some times hard to find brands that make cute or sexy bras for women. I love that this company offers with there sets options of sizes for bust and bottoms, which makes shopping a lot less stressful.
3y ago
I have over 50 pairs of Parade underwear. I latched onto the brand early in their launch, before they exploded, and have continued to purchase their new SKUs as they've expanded. So I can def give you a thorough review on how their underwear age over time. Here are the pros: - The color combos slap. I'm almost always impressed by the wide variety of colors and patterns they launch, especially in their bundles and packs. - Really soft. The band, the mesh, their RePlay fabric, the Universal fabric. Buttery and soft. - The brand itself has a remarkable ethos, which I think is a big reason they've done so well. Their partnerships and collabs and philanthropy work is gr8, as it their commitment to sustainability. Feels good to buy from a brand like Parade.
Feedback
The bad: - Their RePlay underwear styles don't age well — the mesh gets frayed/faded quickly, and the underwear band gets weirdly bent out of shape in the wash (a complaint that MANY people have). You can smooth it out and it's not a major issue, but it's annoying. The color of the mesh and the RePlay fabric eventually fade out of sync, which doesn't look great. - Their bralettes don't fit super well. You can even see it in the photos. I'm an A-B cup, pretty small overall, so it's not a support issue. They're just weirdly proportioned. I have about 5-7 bralettes of theirs and I rarely wear them. I always reach for something else instead. That said, they're VERY very soft. It's just the fit that's kinda whack. - This is totally objective, but some of their pattern/style choices are utterly baffling to me. A company with this much money and creative resourcing should be dropping incredible shit, every time, but I find myself regularly underwhelmed or really confused by the prints/patterns they launch, which sometimes look like clearance bin underwear from Target (e.g. most of their floral patterns; their recent floral lace launch which I thought was hideous, attached a screenshot)
2y ago
As a brand, Parade is genuinely great. I love all of their sustainable practices. They also have created such perfect and cute items for people with bigger chests. Their fabrics are also awesome. My favorite being new:cotton. I wore one of their bodysuits in this fabric all day in 80° heat walking all over my campus and had zero sweat marks on the under boob. I wasn’t even wearing a bra with it either. Obsessed.
2y ago
BUY THE DAMN BRA!! all of their bras are so lightweight and comfortable. It literally feels like you don’t have anything on and they are so cute!! I already own 13 pairs. Buy the bra. Your girls will Thankyou!
I really love the sustainability of the pieces and they are so unique and loving the soft side as well they are so comfortable. The bralette are pain free it’s perfect for me. Highly recommend!
2y ago
I absolutely love Parade’s style. They’re super affordable yet stylish!!
Great stuffGloom parade pity party
cute underwear! expensive though and I probably wont be repurchasing