Parade reviews and discussion

Best underwear! So comfortable and not uncomfortable tight. Fantastic colors and fit. I like all of their positive and inclusive campaigns as well. True to size.

Parade is my go to underwear brand- I love the feel and style of their underwear. They have really nice seamless options and last longer than regular underwear from huge brands. There are sales and discount codes pretty often too.

I wanted to love parade so much but the waistbands folded and twisted after one wash and rendered them uncomfortable and somehow worse than any pair of undies I could snag at target. So sad because I love what they stand for!

Very soft underwear, bralettes, and loungewear; fun look and feel!

I can't believe I'm this obsessed with an underwear brand, but here we are, having successfully replaced my entire underwear drawer with Parade. These are so comfortable and easy to care for. Their bralettes are also super impressive and very supportive for all sizes. I love the variety of options and the actually body-positive marketing that they do. This is a brand that clearly values how its customers feel, inside and out.

Super comfortable and they are constantly coming out with more colors and product’s. Size range is great!

I love the boyshorts - but they are not breathable, even with the cotton liner. I had to go back to all cotton for bedtime.

I want to love these more but I still get a weird panty line from some of the styles. That aside, they are comfortable and I love the fun and different colors/patterns they come in! And of course a big fan of their mission and inclusivity <3

Fan of the team, the designs and styles, and the brand as a whole.

I bought a haul of undies from Parade a few years ago and I still wear and love them. My biggest beef now is it's impossible to get ones I want in my size - they sell out so quickly!@

Due to the low cost of the underwear I really wanted to like Parade but sadly it's some of the cheapest feeling, most uncomfortable and misfitting underwear I've ever tried. I much prefer Target or Aerie. Don't be fooled by the cool branding.

I wanted to like these products but I feel like the brand doesn’t really stand with their promises of sustainability. Their products feel cheaply made from non-sustainable materials. Really disappointing

I finally purchased parade after needing new underwear for a while. I purchased during a sale and they have all quickly become my favorite pairs! The sizing is super comfortable and seems accurate, and potentially more generous than you’d find at VS or hanky panky.

The underwear was very low quality and degraded in a short period of time. The bands were especially frustrating, as they folded over and twisted after a few washes.

their underwear is positively my favorite. i’ve also tried their bralette once and it was so soft and flattering. the only downside is that the underwear band gets a bet screwed up quickly, like it doesn’t lay flat. otherwise excellent.

Their website is always running some kind of sale, the company is very clear about its material usage, and their size range is very inclusive. I ordered myself a variety of their bras and underwear the first time round to figure out what fits and materials I liked and there’s a few I would definitely reorder in multiple colors if I need more in the future. My only two complaints are that the packaging used more plastic than I would have liked, and that the prices are so cheap that it makes me a little suspicious of their manufacturing practices. I would love if they clarified more about these two points on their website since their materials sourcing section clearly shows they know consumers care about ethics.

Really cute products, I wanted so badly to like this brand, but the sizing is SO inconsistent! I bought 5 pairs of underwear, all in the same size, and each pair fits differently. Some are way too small, one was too big, one fit fine. Sorry but 20% isn’t a great hit rate.

It’s hit or miss for me with their products. I wish there was a wider variety of sizes especially in the bras

Nothing really special about the underwear except for the fun colors. None of their bras fit large busts.

I tried Parade when they had a pop-up in Austin, and enjoyed their products for the first few months, but the triangle shape didn't suit my body type, and I've noticed they're in the back of my closet, mostly. I likely wouldn't repurchase.