Parade makes ultra-soft, expressive, and sustainable basics including underwear, bralettes, bodysuits, loungewear, and sweatshirts.

Cami Téllez

Parade is appreciated for its inclusive marketing and colorful, fun underwear designs. The brand frequently offers sales and their underwear is generally of good quality. However, there are concerns about inconsistent sizing, the quality of some additional items like tank tops and bodysuits, and the misleading marketing about the material composition. The brand's sustainability claims are also questioned. Despite these issues, customers seem to appreciate the affordable prices and continue to buy from Parade.

Parade

bralette

New:Cotton

Feels Like Nothing bottoms

Seamless bottoms

Thong

Underwear

Clothing

First of all, I LOVE how inclusive Parade is in their marketing and models. Almost all of my favorite underwear is from Parade. My favorite is the high waisted mesh bikini. Some older pairs (seamless mesh maybe? cheekies? I have no idea, they're from when they were first starting out lol) I have from them have a weird fold in the elastic but I still wear them because they are perfectly fine. I've owned Parade underwear for years and years and they all still look new. I will say that some recent ones I got from their warehouse sale ended up bleeding in my washer :( so be careful when buying anything colorful if it's on sale!! I feel like if I preemptively used a Shout color catcher I would've been fine. I also own one bralette from them which is fine and comfy but I feel like I wish it had adjustable straps and slightly more coverage/security. I also love when they do fun sets and promos, as their lunch box set is always in rotation for me and I loved the tin that it came in. 

Decent fabrics and many shades though there are more comfortable brands out there. The function is the best in class though doesnt ride up or down

I wanted to like these products but I feel like the brand doesn’t really stand with their promises of sustainability. Their products feel cheaply made from non-sustainable materials. Really disappointing 

I've bought several bras and underwears from Parade and I love the fabric, the company mission, and the styles! They're super flattering. I have yet to use their recycling program but I plan to in the future.

I've had 5 bras and 10 underwears from Parade for the last year and they're still holding up pretty well. The colors have faded quite quickly, specifically on the black pairs, so be careful with your laundry detergents! I recommend not putting these through the dryer.

One qualm I have with their website is that you can't sort by color making it really hard to buy a matching set, which is why I just ended up buying everything in black.

these are the only underwear i’ll buy!! they’re so comfortable and cute. they feel like a treat but are so affordable especially for quality this great

Mine have lasted a long time, but it's become increasingly clear that they are mostly just green washing.

cute underwear! expensive though and I probably wont be repurchasing 

Great at first, but when you wear them for a bit they don’t really hold up after you wash them. They start to fold over!

I am in love with the fact they have adorable and affordable BRALETTES that fit bigger busts- I am disheartened by the fact that the band underneath starts curling after only a few months and soon become obsolete. 

About Parade