3.7713 Ratings

Underwear that’s actually fun to wear? Parade makes soft and sustainable underwear.

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Brooklyn, New York
Cami Téllez
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Parade Reviews

Here’s what 13 people are saying...
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Average rating from 13 users
Would recommend it to a friend
Cool look & feelSize & shade inclusive Everyday wearLove the brand's mission 💕Eco-friendly packaging
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14 hours ago

I love both the quality of their products (both bralettes and underwear) as well as their brand at large. They make buying underwear fun! I love the feel of their fabrics, too, as well as the compostable/recyclable packaging.


Shipping can be a bit slow.

Love the brand's mission 💕Eco-friendly packagingLovely customer supportSize & shade inclusive Everyday wear
20 days ago
Everyday wearFit just rightSuper slow shipping 🐌
2 months ago

I am slowly but steadily working toward my goal of an all-Parade underwear drawer! I started with a few styles, and have expanded into others with every sale they offer. Their fabrics are so soft, and each pair feels a little cute and special. I especially love the range of high-waisted styles they offer. I’ve also tried some of the bralettes and, unsurprisingly, really enjoy wearing them (as a generally anti-bra person). I honestly recommend Parade to all of my friends!


Sometimes their color options are a little limited, especially when it comes to practical nude tones. I also find their website a little frustrating to use, especially when adding and trying to modify one of their bundles.

Love the brand's mission 💕Eco-friendly packagingSustainable productsHigh qualityCool look & feelSize & shade inclusive Everyday wear
2 months ago

The underwear and bralette I have are really cute but such low quality. Weird creasing after a wash cycle and holes after a couple wears.


The material needs to be higher quality

Size & shade inclusive
3 months ago

These were super cute but didn't fit and as it turns out I am outside of their size range. Returns were very easy!


Please offer more inclusive sizes

Lovely customer support
3 months ago

Appreciate the mission and the sustainable attention to materials. The styles are fine, and the inclusive sizing is great.


After washing the elastic on the underwear crumples in a weird way that is visible underneath your clothing. It doesn't lay smooth. I want organic cotton and natural materials vs. plastic, and the sizing is a bit big.

Love the brand's mission 💕Sustainable products
4 months ago

Purchased a bundle of their "play" collection and really like them. The colors are bright and fun, the quality is really high. I typically wear mostly cotton underwear day-to-day for good health, and I find that these are breathable, soft/comfy, no panty-lines on most styles, sit well under clothes, don't loose shape or elasticity after washes (have been through 10+ washes- colors also stay true), and they are really flattering on their own! I also think that they are great under workout clothes and stay in place during HIIT workouts/running which can be a challenge! I will definitely be purchasing more and trying some of their new fabrics and bralettes. The prices also feel really fair and reasonable. Great/fun packaging too... kudos to their creative team. I loved it so much I kept the box and store knick-knacks in it!


The bundles come with multiple styles- TBH I don't typically rotate styles of underwear, so I probably should have gotten my tried and true style preference. I also got a little too excited with all the fun colors- so heed my warning that neon undies aren't great for sheer summer styles. I would love more info on how they are sustainable... because that's a big claim and I see very little evidence of how that promise is executed.

Cool look & feelAthleisureFit just rightWorth the money 💸Fun unboxing 📦Size & shade inclusive Everyday wear
4 months ago

Very mixed experiences! Overall I like what they're doing, but their sustainability info is a little unclear. Some fits were really bizarre and unflattering, and not all materials are super breathable.

AthleisureEveryday wearCool look & feelEco-friendly packaging
5 months ago

Fan of the team, the designs and styles, and the brand as a whole.

Cool look & feelLove the brand's mission 💕Eco-friendly packaging
3 months ago

Love love love their bralettes and briefs. So comfy, affordable, and sustainable (: I dont love their other cuts (especially the highrise) but that's mostly just a personal preference. Love that they are always dropping new colors and having sales too.

Eco-friendly packagingLove the brand's mission 💕AthleisureEveryday wearCool look & feelInnovative productHigh quality