Parade

3.7713 Ratings

Underwear that’s actually fun to wear? Parade makes soft and sustainable underwear.

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Founded
2018
Headquarters
Brooklyn, New York
Founder
Cami Téllez
Founder attributes
Female-founded
Social links
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Parade

Parade Reviews
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Here’s what 13 people are saying...
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3.8
Average rating from 13 users
83%
Would recommend it to a friend
Cool look & feelSize & shade inclusive Everyday wearLove the brand's mission 💕Eco-friendly packaging
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Reviews

14 hours ago
Experience

I love both the quality of their products (both bralettes and underwear) as well as their brand at large. They make buying underwear fun! I love the feel of their fabrics, too, as well as the compostable/recyclable packaging.

Feedback

Shipping can be a bit slow.

Love the brand's mission 💕Eco-friendly packagingLovely customer supportSize & shade inclusive Everyday wear
20 days ago
Everyday wearFit just rightSuper slow shipping 🐌
2 months ago
Experience

I am slowly but steadily working toward my goal of an all-Parade underwear drawer! I started with a few styles, and have expanded into others with every sale they offer. Their fabrics are so soft, and each pair feels a little cute and special. I especially love the range of high-waisted styles they offer. I’ve also tried some of the bralettes and, unsurprisingly, really enjoy wearing them (as a generally anti-bra person). I honestly recommend Parade to all of my friends!

Feedback

Sometimes their color options are a little limited, especially when it comes to practical nude tones. I also find their website a little frustrating to use, especially when adding and trying to modify one of their bundles.

Love the brand's mission 💕Eco-friendly packagingSustainable productsHigh qualityCool look & feelSize & shade inclusive Everyday wear
2 months ago
Experience

The underwear and bralette I have are really cute but such low quality. Weird creasing after a wash cycle and holes after a couple wears.

Feedback

The material needs to be higher quality

Size & shade inclusive
3 months ago
Experience

These were super cute but didn't fit and as it turns out I am outside of their size range. Returns were very easy!

Feedback

Please offer more inclusive sizes

Lovely customer support
3 months ago
Experience

Appreciate the mission and the sustainable attention to materials. The styles are fine, and the inclusive sizing is great.

Feedback

After washing the elastic on the underwear crumples in a weird way that is visible underneath your clothing. It doesn't lay smooth. I want organic cotton and natural materials vs. plastic, and the sizing is a bit big.

Love the brand's mission 💕Sustainable products
4 months ago
Experience

Purchased a bundle of their "play" collection and really like them. The colors are bright and fun, the quality is really high. I typically wear mostly cotton underwear day-to-day for good health, and I find that these are breathable, soft/comfy, no panty-lines on most styles, sit well under clothes, don't loose shape or elasticity after washes (have been through 10+ washes- colors also stay true), and they are really flattering on their own! I also think that they are great under workout clothes and stay in place during HIIT workouts/running which can be a challenge! I will definitely be purchasing more and trying some of their new fabrics and bralettes. The prices also feel really fair and reasonable. Great/fun packaging too... kudos to their creative team. I loved it so much I kept the box and store knick-knacks in it!

Feedback

The bundles come with multiple styles- TBH I don't typically rotate styles of underwear, so I probably should have gotten my tried and true style preference. I also got a little too excited with all the fun colors- so heed my warning that neon undies aren't great for sheer summer styles. I would love more info on how they are sustainable... because that's a big claim and I see very little evidence of how that promise is executed.

Cool look & feelAthleisureFit just rightWorth the money 💸Fun unboxing 📦Size & shade inclusive Everyday wear
4 months ago
Experience

Very mixed experiences! Overall I like what they're doing, but their sustainability info is a little unclear. Some fits were really bizarre and unflattering, and not all materials are super breathable.

AthleisureEveryday wearCool look & feelEco-friendly packaging
5 months ago
Experience

Fan of the team, the designs and styles, and the brand as a whole.

Cool look & feelLove the brand's mission 💕Eco-friendly packaging
3 months ago
Experience

Love love love their bralettes and briefs. So comfy, affordable, and sustainable (: I dont love their other cuts (especially the highrise) but that's mostly just a personal preference. Love that they are always dropping new colors and having sales too.

Eco-friendly packagingLove the brand's mission 💕AthleisureEveryday wearCool look & feelInnovative productHigh quality