MERIT reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Elegant, luxurious packaging
  • Creamy, blendable formulations
  • Natural, dewy finish
  • Foolproof, minimalist routine
  • Sheer, short-lasting color
  • Occasional fragile packaging
  • Limited, inconsistent shade range
  • Can emphasize dryness, texture

MERIT earns strong reviews as a minimalist makeup brand that delivers natural, dewy, skin-like results with elegant packaging and foolproof, blendable formulas—especially standouts like the Flush Balm blush, Minimalist Complexion Stick, Bronze Balm, Day Glow, and Shade Slick lip oil. Reviews also flag weaknesses: sheer color and shorter wear, products emphasizing dryness or texture on some skin types, inconsistent shade range for fair and deeper undertones, packaging quirks (sticks breaking, messy pumps), and a mascara that reads too subtle for some.

AI summary based on Thingtesting reviews

286 reviews and posts

  • I've used most Merit products and am delighted by the quality, ease of use and how they feel on my skin. The Uniform tinted sunscreen is a great product and one of my top three from the brand. It adds just a hint of coverage while not feeling like I'm wearing traditional sunscreen, and it layers well with both my skincare and concealer/foundation from other brands. The flush balms are another favorite; they're fun to use, endlessly buildable and easy to blend (no brush or sponge needed, though they work great, as does using your fingers). I've also used the Shade Slick tinted lip oil, the mascara and brow pomade, and while they're good quality products, I don't reach for them as often. I initially purchased the Five Minute Morning set, which was a great introduction to the brand. A huge standout, which was a surprise to me, is their perfume, Retrospect. I'm really impressed by how layered, nuanced and intriguing it is. As someone who tends to wear warm, amber, woody, earthy, unexpected scents, this one is a dream. Plus, the bottle is beautifully designed.

    Verified purchase

  • I have really fair skin and most lipsticks look like way too much color on me. I love Merit for how sheer, balmy, and comfortable the formula is; they're easy to apply and give me the perfect sheer wash of color. Baby is my favorite shade, the perfect neutral rosy pink on me!

  • I love the packaging of the blush. It’s so easy to roll onto my cheeks, lids, nose and lips for a cohesive look. The pigment is medium-heavy, yet sheer for easy to build. I love that blends well with my foundation and sunscreen. I own fox and mood and use mood on the daily.

  • Love merit products. I appreciate the ability to keep my beauty routine minimal and I use the concealer stick, bronzer, and highlighter, and lip gloss. All of the products work so well and feel great on my skin -- they don't feel heavy or cakey, and they clean off easily with my face wash at the end of the day.

  • It was time to try a new brow pencil and I’ve been loving Merits for a few weeks now! Mascara stays on and I’m loving the tinted mineral sunscreen. It was a bit tricky to color match online but I got close!

    Verified purchase

  • I love merit products. They’re at a luxury price point, but the formulas and packaging match that. My favorites have been the lip oils, they have sheer and color options. They’re light, non sticky, and you don’t need a mirror to apply on the go!

  • Love the complexion stick. It really saves on the mess in my make up bag because I don't get powders everywhere... but also, it makes putting on my makeup soooo much faster. I wear the color Ecru and I've already restocked multiple times!

  • If you are minimal and want the no make up look, then this is your brand. The owner truly made a 5 minute routine - I have almost the product line, one of everything really good. I love the blushes they blend so easily, the routine is easy, simple and minimal quality ingredients . Perfect for a minimalist !

  • Effortless, glowy, and wearable. My daughter and I both love Merit — every product just works. The liquid lipstick feels soft and natural, the SPF foundation gives that perfect skin-but-better finish, and the cream blush melts in like a dream. The highlighter is our favorite — subtle, dewy, and never glittery. It’s the kind of makeup that makes you look like you, just a little more polished.

  • I love the Merit mascara! I was looking for a clean mascara that would hold a curl in straight Asian eyelashes and also not lead to raccoon eyes from oily lids. The Clean Lash Lengthening Mascara is it! I don't typically wear anything on my skin besides sunscreen, but the Complexion Stick is really good for spot coverage (i.e., as a concealer). The Blending Brush is also useful to blend out the Complexion Stick when I wear it as a foundation, but I typically just use my fingers to blend because I'm lazy. Overall, Merit creates some great products, and I would definitely try some of their others in the future!

  • I’ve been using this brand for 2 years now, and I’m continually impressed by how reliable/long-lasting their products are. The quality truly matches the price, which can be rare these days... it feels luxe but affordable especially given their sustainability initiative. The Day glow balm is my absolute favorite, I have it in three colors. It gives such a natural, effortless glow!!!

  • I want to adore this product. The concept of a bendable blush that can be applied on the go is great, but maybe my skin is just too oily for this blush. I’m almost done with this color (took me almost two years), but I usually use it as a topper over a more dry, staying blush.

  • I finally tried Merit’s Shade Slick tinted lip oil and I get the hype. It’s that perfect in-between of a gloss and a balm — juicy, hydrating, and never sticky. The colors are super wearable (sheer but buildable), and it gives that effortless “your lips but better” vibe. What I love most is how comfortable it feels — it actually nourishes instead of drying out like so many glosses. I’ve been keeping one in my bag because it’s literally foolproof; swipe it on and instantly look pulled together. It’s that everyday, minimal-luxe product you’ll keep reaching for without even thinking about it.

  • Merit is changing the makeup game. I actually feel like myself when I wear merit but even more beautiful. Instead of concealing and caking they enhance and almost feels like skincare instead of makeup. They make the routine of feeling like your best self so efficient and when you're a working mom that means a lot. Also their makeup brush is the best brush on the market. Hands down!

  • I love the brand, beautiful colors, Love the stick foundation, easy to use, leave your skin dew and beautiful, love also the foam face wash, the pouch bag, and canvas bag, which one I used for everything. I can forget about the parfum, I have my second bottle now!

  • I love Merit Beauty! They’re a cruelty free Vegan brand. Their products are high quality. I tried their Great Skin serum and my skin had a glow immediately. Over the next few weeks I could notice the improvement on my skin. It’s so hydrating and the quality is amazing. Highly recommend!

  • I have purchased the brow pomade "Brow 1980" and "The Minimalist" complexion stick. I love the brow pomade tint and texture. It always makes my brows pop! It is easy to apply and has a sleek minimalist packaging. I also love the complexion stick and recently purchased the brush so that I can better apply it to my face. One thing I wish they did was re-release the black bag that they give out with your first purchase or have that as an add on!

  • Having used the Great Skin Serum and loved it on my routine, I was excited to also snag Retrospect, their new perfume and it’s a delicate scent l! You can sample smell in Sephora if you’d like! The brand is beautiful looking and they have a great CX team for any support or questions 😌

    Verified purchase

  • I learned about Merit from a stylist in LA. You, know the kind of person you listen to when she gives advice and talks about products she loves… I currently use the concealer in ochre and blush in cheeky. The concealer is creamy and has a great consistency and texture. It goes on smooth but does crease under my eyes. I do need to blend after about mid day/early evening. The blush is my go to and personal fav. Easy to apply and although you might think it’s “too dark” it’s the perfect shade.

  • Creamy, easy to blend, and gives a natural flush that looks like skin. The shades are wearable and flattering, and I love how quickly I can swipe it on and go. Great for minimal makeup days. However, I have many other blushes that last longer.