MERIT reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Creamy, blendable textures
  • Natural, skin-like finish
  • Elegant, minimalist packaging
  • Sensitive-skin friendly formulas
  • Short wear blush longevity
  • Subtle mascara and brow hold
  • Packaging breakage and access issues
  • Complexion stick emphasizes dryness

MERIT earns strong reviews as a minimalist brand that delivers natural, blendable color and a polished “no‑makeup makeup” finish—especially via the Minimalist Complexion Stick, Flush Balm blush, Shade Slick lip oils, and Clean Lash mascara—yet several reviews flag weak longevity, patchy or sheer payoff on some items, and packaging quirks like product breaking or hard‑to‑access components. Reviews of MERIT also cite creamy, skin-friendly formulas that don’t clog pores and flatter sensitive skin, while noting issues such as dryness on textured or very dry skin, limited shade nuances for some tones, and brow or mascara performance that’s too subtle for bolder looks.

AI summary based on Thingtesting reviews

281 reviews and posts

  • I want to adore this product. The concept of a bendable blush that can be applied on the go is great, but maybe my skin is just too oily for this blush. I’m almost done with this color (took me almost two years), but I usually use it as a topper over a more dry, staying blush.

  • I finally tried Merit’s Shade Slick tinted lip oil and I get the hype. It’s that perfect in-between of a gloss and a balm — juicy, hydrating, and never sticky. The colors are super wearable (sheer but buildable), and it gives that effortless “your lips but better” vibe. What I love most is how comfortable it feels — it actually nourishes instead of drying out like so many glosses. I’ve been keeping one in my bag because it’s literally foolproof; swipe it on and instantly look pulled together. It’s that everyday, minimal-luxe product you’ll keep reaching for without even thinking about it.

  • Merit is changing the makeup game. I actually feel like myself when I wear merit but even more beautiful. Instead of concealing and caking they enhance and almost feels like skincare instead of makeup. They make the routine of feeling like your best self so efficient and when you're a working mom that means a lot. Also their makeup brush is the best brush on the market. Hands down!

  • I love the brand, beautiful colors, Love the stick foundation, easy to use, leave your skin dew and beautiful, love also the foam face wash, the pouch bag, and canvas bag, which one I used for everything. I can forget about the parfum, I have my second bottle now!

  • I have tried the Shade Slick Hydrating Lip Oils and absolutely love them! My favorite color is the shade Sangria, which is lovely on its own but also layers well over lipstick. The non-sticky texture is great, and I appreciate how there is a shade for everyone. I ended up gifting my friend the Marrakech color as well.

  • I love the Minimalist Perfecting Stick in cream—goes on easily, blends beautifully, and brightens under my eyes and any discolored areas. A little goes a long way—mine lasts about six months. Good ingredients, too!

  • I have purchased the brow pomade "Brow 1980" and "The Minimalist" complexion stick. I love the brow pomade tint and texture. It always makes my brows pop! It is easy to apply and has a sleek minimalist packaging. I also love the complexion stick and recently purchased the brush so that I can better apply it to my face. One thing I wish they did was re-release the black bag that they give out with your first purchase or have that as an add on!

  • Having used the Great Skin Serum and loved it on my routine, I was excited to also snag Retrospect, their new perfume and it’s a delicate scent l! You can sample smell in Sephora if you’d like! The brand is beautiful looking and they have a great CX team for any support or questions 😌

    Verified purchase

  • I bought the CAVA highlighter, Clean lash mascara, and applicator brush, and I couldn't be happier with Merit joining my Make Up Routine! Their website is great, and their retail displays make me want to buy the entire collection at Sephora. I love that the products are fragrance-free, and the mascara, absolutely amazing. After trying it, I can’t see myself using any other brand. It’s inclusive, feels great on the skin, and just works!"

  • All merit products are perfect to get that no-makeup makeup look. My personal favourite is the minimalist perfecting stick in the shade cream. It offers the best coverage while looking like natural skin! - I am wearing the perfecting stick in the photo attached.

  • One of my favourite clean makeup brands in terms of pigmentation and wear! These products layer really nice, are super blendable and are very long lasting. Super luxe formulas - but a little pricey for the sizes! Wish they came with more product <3

    Influencer for MERIT
  • Tried the Clean Lash and loved it - made my lashes super long, clean formula and didn't flake. Overall, the minimalist branding and products feel like an elevated, grown-up version of Glossier. Update: The Flush Balm is my go-to blush! Layerable and gives you that beautiful dewy flush. Just set it with a spray to minimize fading throughout the day.

    Feedback

    The packaging was beautiful, but it was pretty easy for the mascara to get onto the twisty part of the tube and that would make it a little sticky to uncap.

  • I've been absolutely loving my experience with Merit products. Their Bronze Balm has truly simplified contouring for me. It's effortless and beginner-friendly, thanks to their clear and simple tutorial content (which is how I got hooked). I appreciate how sheer and buildable the product is, allowing me to easily customize my look. I also adore their Day Glow. It provides the perfect natural sheen that adds a healthy, radiant glow without feeling heavy. I've applied it first when I want a natural look with only concealer and a little sheen, as well as after I've done my face routine for that final cherry on top glimmer. The Shade Slick lip oil is another favorite. I discovered that a woman on a TV show was wearing it during her interviews, and I needed to try it for myself. It looks great paired with a bit of lip liner and gives my lips a beautiful, glossy finish that feels comfortable and not at all sticky. Overall, I find Merit’s products to be of exceptional quality. They are a dream for anyone who (like me) appreciates a minimalist aesthetic but still wants to look polished and put-together. Their thoughtful formulations and elegant packaging make them a staple in my routine.

    Verified purchase

  • Oh lord I have the highlighter (bounce) I love it bc is a stick you apply it where u want it.. u drop it in ur purse n is not big. I love it

    Influencer for MERIT
  • I love the simplicity of this brand. It’s great if you want to build yourself a really simple makeup routine. But also if you’re a makeup collector like me. Some of the products are like a must have. I love the blushes, definitely my favorite of theirs. And they have reds! That’s hard to find. But especially the eyeshadow is pretty much the only eyeshadow that I use and I use it every day. I absolutely will re-purchase it.

  • I love the simplicity of the routine, Merit reminds me of an elevated version of Glossier. I was originally attracted to this brand because of its clean beauty label. A lot of their products, like the blush and concealer, are cream-based and they work really well for my dry skin. I do wish, however, since they are considered a clean beauty brand, that their products were sustainable too. I mean, part of their motto is that they're safe for the planet The packaging is very luxurious but I feel wasteful when I get down to the end of my container. The blush in particular, which has been my go-to for 2 years now, had at least another two month's worth of application at the bottom of the container which I could not get to. I had to take pliers to break the container to get to the bottom of the blush.When I reached out to customer service about this, they recommended that I use a q-tip to get the remaining product, but that just put cotton fibers into the product.

    No relationship
  • The blush is so creamy. It’s so easy to apply to my face and always leaves me with a nice glow. Compared to other blushes I’ve tried, I really like the ease of application and pigment, making me choose merit every time!

  • I originally bought the lip oil from Merit because I really just wanted their black velvet holiday bag but I ended up loving both! I really like Glossier's Generation G as a matte lipstick but it always dries my lips out — not Merit's lip oil! I got it in the Cara Cara color and it's very subtle but feels really nice. The packaging is great and the little holiday bag is so so cute.

  • Merit is the ultimate "clean girl" makeup brand. Great products + formulas that simplify my routine and never break me out. The Minimalist complexion stick is my tried and true from this brand. It works as a concealer + foundation in one. Covers what you need it to without ever feeling heavy or looking cakey. The Flush Balm is another winner. No matter what color you choose, it blends out like a dream. Those two with a little mascara and you have yourself the easiest "I woke up like this" makeup look.

  • I purchased Merit about one year ago and my face and skin have improved since I started using this makeup! People have commented to me and asked me what I’ve done and why my skin looks so great. I really believe that this make up has not caused me any breakouts and that is very unusual for my sensitive skin. I have gotten so used to having this sheer look it is very freeing and it does make a big difference after I’ve turned 50 to be able to just, put on their amazing skin oil a little bit of blush some mascara and go out most people. Don’t believe that I’m 50 when I put this minimal amount of make up on I don’t think I’ll ever deviate from this brand. I have a few products I use outside of this, but my basic kit that I started with I still have and as much as I want to keep adding to it, I want to use the stuff that I started with before I start adding to it because I love everything I have so much it’s lasted way longer than I expected it to as well! I have used many makeup brands over my years of struggling with cystic acne through my teen years through my two pregnancies (finding out in my 30’s that I was suffering from endometriosis and pcos). I finally have the skin I wanted my whole life due to a combination of a great face routine, good skincare habits, early menopause (due to a hysterectomy at age 40), and makeup that is great for my skin instead of harmful!!! I am a counselor and many of my patients have been asking me what I have done differently and then I end up telling them about this makeup line…I feel like I should work for the company after sending so many people their way 😂. No, but what I do feel is important is whatever you, the person, wants to do for yourself to feel good. Not everyone cares about makeup or skincare and if that is not your self-care thing, by all means spend your money on bowling or video games to get your downtime to recharge and do what you love to do! I have always loved makeup and skincare and my way of self-care is to pamper myself with extra time in the shower and with hair care and face things. It is emotionally difficult work hearing other people’s issues so I choose to take care of my skin the best I know how to within my means. Merit has won my allegiance for life❤️