E.l.f reviews and discussion

This has been my go-to foundation for about 3 years now. I got it as a dupe for the Charlotte Tilbury foundation and it works great! I also got two shades so that it will match my skin tone all year round. Definitely great quality for the price.

I enjoy many elf products include the super primer, brushes and buildable soft glas foundation. I have yet to try the sunscreen and foundation blend but I will pass on the product as sunscreen needs to be reapplied multiple times a day. For the price and quality, I’m very impressed by elf.

Elf overall has cute, affordable, and travel-friendly products. They lean heavily into the dupes of popular brands. The contour and bronzer works pretty well and nicely fills an underserved market in 2025/2026 of cool-toned contour shades.

Have and will always love e.l.f. Beauty. Their affordable products are high-performing staples. The Liquid Liner creates eyeliner wings effortlessly. The Eyebrow Pencil is a seamless, perfect color match. I use the brown Eyeliner Marker for fast, realistic faux freckles. Plus, the Blush has fantastic color payoff for the price. My only complaint is, while the liquid lip balm is a great dupe for Summer Fridays, the top component came apart and I'll need to send an email to customer service. E.l.f is a great performing brand for a gal on a budget.

I’m honestly blown away by this sunscreen. I got a sample and wasn’t expecting much, but WOW — it delivers exactly what it promises. It’s lightweight, blends in seamlessly, and gives the prettiest natural glow without looking greasy or glittery. It wears beautifully under makeup (almost like a dewy primer) but also looks great on its own for no-makeup days. It doesn’t pill, doesn’t leave a white cast, and feels hydrating without being heavy. I’ve tried a ton of sunscreens at all price points, and this one easily competes with the high-end brands. Such a pleasant surprise — I’ll definitely be getting a bigger size especially at the price!

Elf cosmetics lipsticks are really good if you are starting out your make up journey they lost really long. I love most of their shades, but my favourite shade is shameless. Looks very pretty on almost all skin tones.

ELF has long had a reputation for the best value beauty products. For reasonable prices they churn out product after product that lands on dupe listicles for being the affordable version of a luxury cosmetic product with matched quality and performance. My personal favorite products from them are the camo concealer, the matte primer, and their brow gel.

I use the e.l.f. Prism Eye Shadow Palette all the time and I am in love. The makeup is good quality, a good price, and I have gotten so many compliments on my eye makeup whenever I wear it. I am not a hard core makerup wearer but I like to use a little and create a natural look whenever I go out. This eyeshadow allows me to do exactly that. There is a subtle sparkle to it that adds a nice touch without being overdramatic.

E.L.F. is one of my go-to cosmetic brands. The price makes it affordable for me to get more than once in a while. The quality is excellent as well. I appreciate the variety of products and the fact that the company uses cruelty-free, vegan ingredients in their cosmetics.

ELF is a brand known for quality make up and affordable prices. Their face primers have been great for me. The putty one specifically has done wonders to keep my make up looking great and lasting all day. I pat it on my skin and then apply my foundation and I know it’ll be there all day. It doesn’t have any color so anyone can use it and there’s no scent. Definitely recommend.

Great quality makeup for the price and near-perfect dupes for expensive makeup items. Great blushes, primers, and lip products. The dupe for Charlotte Tilbury's Flawless Filter is my absolute favorite.

I love Elf cosmetics. My make-up looks so much better and lasts longer when I use Elf's Illuminating Face Primer. For only $8 a bottle, I can't go without it. I love that this brand is also vegan and cruelty-free and that I can pick it up in my local drug store whenever I run low.

One of my favorite makeup brands, IMO many of their products are even better than ‘higher end’ brands. Super wide range of products while keeping prices low, love it.

I really don’t think you can go wrong with ELF. I appreciate that they have been cruelty-free and affordable after all these years! They’ve really stepped up their product assortment, I swear by their Power-Grip Setting Spray & Lip Oils! Beauty doesn’t have to be complicated or pricey ✨

A pretty affordable cleansing balm, it definitely does get the job done! I like to use this to remove eye makeup because the formula is very gentle. It’s a good makeup remover that doesn’t dry out your skin. The texture is like a typical balm an easy to just melt into your skin. I haven’t experienced any irritation or breakouts from using this balm because although it’s a balm it doesn’t clog my pores. I like that it makes my skin feel fresh without stripping it when I wash it off. Definitely recommend it if you’re looking for a cleansing balm for your double cleansing routine.

10/10 for the brow lift for $6. Goes on great to laminate and shape brows, also love the price tag! Would recommend! 3/10 for the clear brow and lash mascara, after using the brow lift, this guy doesn’t do much for brows.

E.l.f has been at the forefront of the drugstore beauty market for many years. They continue to innovate and develop new products, often duplicating their expensive counterparts that are met with virality, selling out frequently. I respect the brand and the affordability. I've tried many of E.l.f's products, my favorites being their camo concealer and setting spray with SPF.

I like elf products enough to get a few things. I use the halo glow over moisturizer, a primer, and the HD powder to set. It's a casual everyday look and one that doesn't feel like a mask or sink into lines or pores. I have another set from a high end brand I use for an elevated look, but this is really good. I would like the products to be cleaner though. However, I make sure to layer the moisturizer on as a barrier. Love the vegan pledge and the ability to find it easily.

Over the years I have used & loved products from ELF COSMETICS. I love how they are very affordable. I love the stick blush that is creamy. I love the eyeshadows. I especially love their makeup brushes. I am not a fan of their liquid eyeliner, that was one of the worst makeup products I have ever tried. Since it's so affordable it's ok when you find a dud.

Elf cosmetics are an excellent bargain for a quality product. While marketed to women, they are also fine products for men. I first began using the primer and concealer products and have been a repeat buyer