E.l.f crafted cruelty-free, vegan cosmetics for everyone.

Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.

E.l.f is an affordable, reliable, and innovative makeup brand praised for its wide product variety and high-quality dupes for high-end products. However, it has inconsistencies in product quality, with some being too watery or not durable. The brand also faces criticism for overpriced skincare products, packaging leakage, and excessive usage of fluorinated plastics.

E.l.f

Wow brow gel

Hd powder

Setting spray

Sunscreen 

Concealer

Camo concealer 

daily dew stick

multistick

Lash serum

eyebrow pencil

halo glow contour

blush

Powder

Foundation 

brow pencil

Roller Lash Mascara

Elf Halo Glow Liquid Filter

Power Grip Primer

Lip gloss

Eye shadow

eyelash curler

Lash Beats Mascara

Stay All Night Micro-Fine Setting Mist

Wow Brow

HYDRATING CAMO CONCEALER SATIN FINISH

sleep mask

lip scrub

 E.l.f. Studio Makeup Mist & Set

Moisturizer 

Halo glow powder

Halo glow blush

Camo Powder Foundation

E.l.f Holy Hydration! Makeup Melting Cleansing Balm

Clear brow gel

Matte putty primer

Jelly pop luscious lip mask

Quad eyeshadow palette 

Liquid Eyeliner

lipstick

Skincare

face primer

Bronzer

Poreless primer

cream blush

cream highlighter

Lip oil

mascara

Liquid blush

Halo Glow Liquid Filter

glitter

Butter Gloss

Camo Color Corrector

Glossy Lip Stain

Brow Lift

Putty Blush

Brushes

Cream Eyeshadow

Blending Sponge 

Shadow Stick

eyeliner

Beauty

Makeup

such good prices for such good dupes!! i love the liquid blush and lip products!!

I LOVE ELF for face products.  I use their bronzers and blushes, and I am absolutely in love.  The products are easy to use, extremely affordable, and very high quality. I love their putty bronzers/blushes, their liquid blush, and their brow gel.  They also have a good variety of shades.  Love ELF!

I’ve used alot of elf products and it has become my favorite as it is super affordable and handy.They have dupes of all the expensive brands and all of them are of high-quality

I love elf for an affordable drugstore brand. Many of their products are great quality for the price point. I love their brushes, roller lash dupe mascara, liquid eyeliner, and cream shadows. 

I am an elf Stan! They make amazing products that are the same quality as luxury brands!

I tried the Glow Reviver Lip Oil in the shade Jam Session and honestly I love it! The applicator is bigger than a normal lip oil/gloss applicator which makes it really easy to apply. My only note is that I wish the color was a bit more vibrant!

I like this brand because they have so much products that are good and for very low prices! For me the best product from them are their eyelashes curler, their gloss and of course their grip primer that last longer than any others primer😊

Love these products!  Very inexpensive. Lots of choices. Love their makeup brushes and tools. Cream blusher is the bomb. Very natural and luminescent. Beauty that does not break the bank. 

Love their lip products. They are as good as most of the higher end glosses that I have tried. Also love their makeup brushes. They are the best. 

About E.l.f