E.l.f crafted cruelty-free, vegan cosmetics for everyone.

Professional quality affordable makeup and skincare products. Clean beauty at its best. Vegan, cruelty free and leaping bunny certified at drugstore prices.

Makeup

E.l.f earns strong reviews for delivering high-performing, cruelty-free dupes—standouts include Power Grip Primer, Camo Concealer, Putty Blush/Bronzer, Halo Glow Liquid Filter, and excellent brushes—proving the brand is good and often comparable to prestige. Reviews also flag inconsistencies: hit‑or‑miss formulas, sticky primers for some, creasing concealer without setting, messy or leaky packaging, short product quantity, and irritation or breakouts on sensitive skin.

E.l.f

Wow brow gel

Hd powder

camo cc cream

Setting spray

Sunscreen 

Concealer

Camo concealer 

daily dew stick

multistick

Lash serum

eyebrow pencil

BASE

halo glow contour

Power Grip Setting Spray

Suntouchables Invisible Sunscreen 

bite sized eyeshadow

Sunstick

blush

Powder

Foundation 

brow pencil

Roller Lash Mascara

Lip balm

lip stain

Lash XTNDR Mascara

Glow reviver melting lip balm

Instant Lift Brow Pencil

Toner

 Elf Skin Bright Icon

Elf Halo Glow Liquid Filter

bronzing drops

Halo glow skin tint

soap brows

camo liquid bronzer and contour

Soft glam satin concealer

Halo glow beauty wand blush

Power Grip Primer

Lip gloss

Eye shadow

eyelash curler

Lash Beats Mascara

Stay All Night Micro-Fine Setting Mist

Wow Brow

HYDRATING CAMO CONCEALER SATIN FINISH

sleep mask

lip scrub

 E.l.f. Studio Makeup Mist & Set

Moisturizer 

Halo glow powder

Halo glow blush

Camo Powder Foundation

E.l.f Holy Hydration! Makeup Melting Cleansing Balm

Clear brow gel

Matte putty primer

Jelly pop luscious lip mask

Quad eyeshadow palette 

Liquid Eyeliner

lipstick

Skincare

face primer

Bronzer

Poreless primer

cream blush

cream highlighter

Lip oil

mascara

Liquid blush

Halo Glow Liquid Filter

glitter

Butter Gloss

Camo Color Corrector

Glossy Lip Stain

Brow Lift

Putty Blush

Brushes

Cream Eyeshadow

Blending Sponge 

Shadow Stick

eyeliner

Beauty

About E.l.f