E.l.f reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Grippy, long-wear primer performance
  • Buildable, high-coverage concealers
  • Cruelty-free, vegan formulations
  • Wide, inclusive shade selection
  • Occasional sticky primer texture
  • Inconsistent product longevity
  • Creasing under-eye concealers
  • Flimsy, messy packaging

E.l.f asserts real performance in reviews: Power Grip Primer, Camo Concealer, Halo Glow, and Brow Lift win praise for long wear, grip, and flattering finishes, while wide shade variety and cruelty‑free, vegan formulas impress. Reviews also flag inconsistencies—hit‑or‑miss formulas, sticky primers, creasing concealers, some products drying out or lacking longevity, occasional irritation for sensitive skin, flimsy packaging, and smaller product amounts—making the brand strong for staples and experimentation but not flawless.

AI summary based on Thingtesting reviews

525 reviews and posts

  • ELF is a brand known for quality make up and affordable prices. Their face primers have been great for me. The putty one specifically has done wonders to keep my make up looking great and lasting all day. I pat it on my skin and then apply my foundation and I know it’ll be there all day. It doesn’t have any color so anyone can use it and there’s no scent. Definitely recommend.

  • Great quality makeup for the price and near-perfect dupes for expensive makeup items. Great blushes, primers, and lip products. The dupe for Charlotte Tilbury's Flawless Filter is my absolute favorite.

  • I love Elf cosmetics. My make-up looks so much better and lasts longer when I use Elf's Illuminating Face Primer. For only $8 a bottle, I can't go without it. I love that this brand is also vegan and cruelty-free and that I can pick it up in my local drug store whenever I run low.

  • One of my favorite makeup brands, IMO many of their products are even better than ‘higher end’ brands. Super wide range of products while keeping prices low, love it.

  • I really don’t think you can go wrong with ELF. I appreciate that they have been cruelty-free and affordable after all these years! They’ve really stepped up their product assortment, I swear by their Power-Grip Setting Spray & Lip Oils! Beauty doesn’t have to be complicated or pricey ✨

  • 10/10 for the brow lift for $6. Goes on great to laminate and shape brows, also love the price tag! Would recommend! 3/10 for the clear brow and lash mascara, after using the brow lift, this guy doesn’t do much for brows.

  • E.l.f has been at the forefront of the drugstore beauty market for many years. They continue to innovate and develop new products, often duplicating their expensive counterparts that are met with virality, selling out frequently. I respect the brand and the affordability. I've tried many of E.l.f's products, my favorites being their camo concealer and setting spray with SPF.

  • I like elf products enough to get a few things. I use the halo glow over moisturizer, a primer, and the HD powder to set. It's a casual everyday look and one that doesn't feel like a mask or sink into lines or pores. I have another set from a high end brand I use for an elevated look, but this is really good. I would like the products to be cleaner though. However, I make sure to layer the moisturizer on as a barrier. Love the vegan pledge and the ability to find it easily.

  • Over the years I have used & loved products from ELF COSMETICS. I love how they are very affordable. I love the stick blush that is creamy. I love the eyeshadows. I especially love their makeup brushes. I am not a fan of their liquid eyeliner, that was one of the worst makeup products I have ever tried. Since it's so affordable it's ok when you find a dud.

  • Unbeatable quality for the price. The primers and blushes rival high-end brands. I just purchased the brow gel...perfect for sparse brows...especially if you aren't looking for that drawn-on look. Affordable, effective, and cruelty-free — what’s not to love?

  • Elf always kills the game! I mean- the price is insanely good and their products are always a hit! I love their shadow sticks and lip balms, but their brushes are a classic too! It is just such an incredible brand, with great prices, and work for all different types of skin.

  • Matte putty primer - I like this primer. It's infused with kaolin clay and white charcoal. It absorbs oil and moisturizes the face. It helps with my t-zone. It doesn't rub in under my eye area as well as other primers, but my concealer blends and looks smooth after applying. It's a thin whitish consistency that absorbs quickly leaving the skin soft. Jelly pop luscious lip mask - It is easy to apply, it comes with a little applicator, I liked using it, but then had no place to put it after using it, so I just use my finger. It's a thicker consistency. It doesn't last that long. It didn't do much for my flaky lips. I gave it 4 stars because I liked the way it coats my lips and it tastes so good. It tastes like watermelon. Quad eyeshadow palette - This is a great eyeshadow palette. If you want green eyeshadow then this is for you. The colors are pretty. They apply nicely and are buildable. It's cheap. Many pretty colors to choose from. Plus they're small so you can take them along with you on the go.

  • One of the best in the biz for good reason! ELF’s commitment to high quality, accessible makeup and skincare puts them at the top of their class. I know when I grab a product from their section that it will be high quality and comparable to products in Sephora.

  • Elf cosmetics are an excellent bargain for a quality product. While marketed to women, they are also fine products for men. I first began using the primer and concealer products and have been a repeat buyer

  • Love elf products! My fave is power grip primer! Wow this is a fabulous product even for beginners like me! Cheap but I can’t go a day without! It’s soooooo amazing and best makeup primer I have ever used.

  • E.l.f products are great for when you want to look nice without breaking the bank. Their products aren't super complicated and they have a ton of options. They've become my go-to for brow products these days and I use their hydrating camo concealer often (a little bit goes a LONG way). With that being said, I'm not a fan of their primers or setting sprays because I couldn't tell the difference between the wear of my makeup with them vs without them. I also think the packaging for the concealer needs improvement because it leaks a lot.

  • I have tried many e.l.f products and have loved almost all of them. I don’t love their eyeshadows as much since they don’t last as long for me, but they are great options for the the price point. I love their brushes, and have been using the brow lift gel and Camo powder foundation in light daily and they work incredibly well. While the prices have gone up from when I first discovered the brand, they still have excellent products at a great, inexpensive price point. I am waiting to test out their setting sprays, among a few other items.

  • Oh yeah!! All my elf primer are gone but I have the old school ones I found around where I live.. n there are good too. Elf have from blush to primes to lip liners I love there price u could by a few products at ones

    Influencer for E.l.f
  • ELF is such an amazing and affordable brand of makeup. I have found I am reaching for my ELF products over the insanely expensive brands I normally use. The quality and durability is amazing!

    Customer
  • e.l.f. is super affordable and vegan, which is a big plus. I always grab their mascara when I need a new one as it does the job without fuss. Their lip liners also go on really smoothly and don’t look over the top. Excellent basics when you think about the price. The company just bought Rhode too, which I'm veryyyy excited about.