4.6
94% of reviewers would recommend to a friend
Crown Affair
4.6 • 176 Reviews
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4.6
94% of reviewers would recommend to a friend
Crown Affair earns largely positive reviews as a luxe, effective haircare brand with standout tools and treatments—especially The Towel, The Oil, the Leave-In Conditioner, Dry Shampoo powder, and boar-bristle brushes—while criticisms focus on strong fragrance for some, inconsistent results with certain formulas (e.g., mousse, dry shampoo for oily hair), and high prices. Reviews cite elevated packaging, thoughtful design, and long-lasting products, but note occasional issues like messy dry-shampoo packaging, brush cleaning, scent intensity, and a few durability concerns.
AI summary based on Thingtesting reviews
1y ago
All time favorite hair care brand. My absolute hero product is the dry shampoo which I am constantly pushing on my friends and is the only dry shampoo I have found that works consistently, doesn't leave a white haze (once letting it work in), and doesn't make my hair feel stiff after using. The Ritual shampoo & conditioner duo is also my most consistently used shower product, with the hair towel after for easier drying process. I wish I could spray the hair fragrance everywhere, all the time (praying for the return of the Nette collab candle). Recently bought the new overnight repair serum and have been enjoying a lot, even if just for the smell. I think the hair oil is good, but have found other products that I like just a teeny bit more.

1y ago
I love their mousse. It dries so soft, without any crunch. it gives my hair some nice waves and calms down some frizz while being light and not giving a "too much product feel" to my hair. Their hair towel is a must too!

I have heard a lot about the Crown Affair and have attempted to buy the dry shampoo from Sephora but it's always sold out. I'm very happy to have snagged this and the others to try out. The overnight repair serum seems to make my hair feel softer, and as an oily hair girl I didn't feel like it weighed my hair down too much after application. I've owned so many dry shampoos and I love that the dry brush applicator which isn't terribly messy - and the best thing is it doesn't have the typical strong dry shampoo smell. The texturing air dry mousse is really nice as I've been trying to accept my wavy-ish hair but don't like my hair to be crunchy. It doesn't feel like a lot of product in my hair so I don't have to wash it out in the evening. The finishing gel is great for when you want your hair to not be frizzy but once again, not hard and crunchy. Lastly, I picked up a hair towel because seriously what can make a towel so amazing? Well I loved the size and the fact it did make my hair dry faster and less frizzy. I'll be picking these up for my in-laws and sisters!

Verified purchase
I have fine hair that is easily weighed down so I am very picky about what products I use on it. I tend to have dry frizzy ends so anything that can help with that is always something I am looking for. The overnight leave in serum does an excellent job. I was skeptical about the claims and reviews but it really did leave my hair feeling super soft in the morning. The packaging is super weighty glass which I both like and dislike. Honestly I would prefer something abit lighter and pass on the savings to the customer because it isn’t cheap. One thing I don’t love is the smell. It’s got some sort of Smokey herbal smell to it that I really dislike. It’s a shame because everything else about it is great.


Verified purchase
The quality of Crown Affair products is unmatched. My hair has never felt healthier, and the entire experience — from packaging to results — feels like a daily ritual. Each formula is lightweight but effective, and everything smells clean and luxurious without being overpowering. I especially love how intentional the brand feels — it’s more than just haircare, it’s a routine I actually look forward to.

I purchased "The Oil", Hair ties, and the "Dry Shampoo", and Brush no. 2 . I really love all the products. I feel the difference in my hair. The annoying thing about the brush is that it gets really dirty and dusty. It is rather difficult to clean. I asked the company the best way to clean and they sell a brush for it, but honestly its like a coating of dust.
Feedback
The only improvement would be in the packaging of the dry shampoo. I wish the brush for the dry shampoo neatly fit in the container once used.

1y ago
Really love the smell of this and it does seem to provide a good amount of moisture to my curly hair. Thus far I've been using it on wet hair before bed. It does not irritate my skin which tends to be sensitive so i'm really happy with it. Its definitely an upgrade from argan oil

Verified purchase
I love Crown Affair, and I think The Oil is my favorite hair oil I’ve ever tried. It doesn’t weigh down my fine hair but still has enough glide to cover how long it is! I also like the Air Drying Mousse for easy waves.


Verified purchase
This leave in conditioner is an absolute dream! It smells amazing (if you have ever smelled MAC cosmetics perfume “Turquatic” this is exactly what it smells like! I have fine hair and it didn’t weigh my hair down or feel greasy after!

I love every product I have tried from crown affair and will keep buying their stuff for as long as the brand exists. The renewal mask and hair oil are nourishing and make my very long hair feel like silk threads without making it look or feel oily. The only negative thing I can say is that the brush used to have silver writing on the handle that said Crown Affair and it was rapidly rubbed off when I would use the brush while I still had a little hair oil on my hands. If they could seal the writing with something to better protect it then the products would be perfect. Also, the renewal mask smells incredible. If the brand ever makes a perfume in that scent I’ll be first in line to get it!
Feedback
For ethical reasons I would love to see the brand make a faux boar bristle brush. I use the brush 002 with wooden pins and it does a great job of detangling and is easy to clean but it doesn’t smooth the hair down the same way boar and vegan boar bristles do.

I was really excited to order the shampoo and conditioner after having it on my list for a long time. First off, the packaging is great and it definitely feels more luxe than other nice haircare products I've used. The shampoo feels high-quality and leaves your hair kind of a high friction texture if that makes sense which means you really need to condition it. The conditioner is nice and goes on well. I used up the whole shampoo bottle and still had a bunch left in the conditioner. I wish brands would make smaller conditioner sizes so you run out at the same time, personally. Overall I enjoyed using this product but it didn't change my life and at the price point I don't plan to repurchase. In the past, I ordered the silk scrunchies from Crown Affair for my bridesmaid boxes and thought they were great.
Feedback
The product is great but it's a bit too expensive for me to incorporate into rotation moving forward. I also wish there was more of a sustainability aspect to the packaging, maybe there is but I'm not aware of it.

1y ago
I love the Crown Affair towel. I use it after every shower and it changed my hair - less frizz and it dries so much faster. I have very thick hair that takes a long time to dry and this towel changed the game. Totally recommend!

1y ago
Using Crown Affair has been an upgrade in my routine. I’ve been using the Volumizing Shampoo and the Hydrating Conditioner, and the combo does what it says—my hair feels clean, light, soft and nourished. I liked being able to build my own bundle of their products (I actually did a set of 4 and a set of 3 to try a wide range). From the core set to the masks and serums, the textures are lightweight and moisturizing with clean scents (and ingredients). The styling products work well in tandem to keep my often chaotic hair at bay.

Verified purchase
I love all of the products from this brand, but my favorites are the leave-in conditioner, which is incredibly lightweight and hydrating, the signature scent fragrance, and the overnight repair serum, which has worked amazingly for my overnight curls. I love how the scent is light, but very fresh. Both leave-ins are great for curly, coarse hair!

Verified purchase
I’m a big fan of the Crown Affair Air-Dry mousse. If you have wavy to curly hair, this is perfect for those days where you just want to air-dry and go! For reference, my hair type is 2b and medium thickness.

Have been on the hunt for a non aerosol dry shampoo to prolong between washes. I was attracted to Crown Affair's due to the brush applicator and because of my love for their shampoo and conditioner. After using the product for a month + I give this dry shampoo a ten out of ten. It does the job of soaking up oil, not leaving a residue, and easy to apply. Bonus points because it smells great too! I have been able to go longer between washing and it helps style my hair like a just washed vibe. Photo shows at least 4 days between washes!

1y ago
I have crown affair’s scrunchie. After my hair stylist told me scrunchies are the only hair ties I should use, I quickly ordered the crown affair set. I enjoy the product but the disappointing part is that they stretch out really fast and they are pretty pricey for a pack of 3 - but you are paying for good quality material just wish they didn’t stretch out. I like to wear my hair ties on my wrist and I can’t do that with these because they stretch out so much.

Crown Affair came onto my radar a while ago from a newsletter I follow that reviewed a few of their products. Almost every product they tried was touted as "life changing", which sounds a bit too good to be true, but what caught my eye was their review on their Dry Shampoo. I've struggled since becoming a teenager with my fine and frizzy hair, and by two days after wash day I absolutely hate how my scalp feels that I have a hard time focusing unless I put it in a ponytail. Of course their products are more pricy than what I was used to, but I have now tried a few of their offerings and have some thoughts on each one: The Leave-in Conditioner: I won this and the following item in a raffle, so while I did spend some money on them I did not have to pay the full price. Despite having this product for a while I can't say I really know how to properly use it. My hair is so fine that I very easily use too much and it weighs it down. I did try using it at night recently and I think it helped with my frizz the following day. I don't have much experience with other leave-in conditioners, but I can tell this one is high quality and a little goes a long way. I should mention that this and the rest of their products have a signature scent. I really enjoy the scent and thankfully it does not bother me. The Towel: Their towel has my go-to whenever I wash my hair now. It does what it claims and helps dry my hair faster than it would on its own, and I love how it has an elastic strap to secure it in place, rather than a much smaller button and loop. My only complaint is it is bulkier than the turbans I bought for the same purpose. I don't have that much hair so my head towel does not need to be big at all! The Oil: I purchased the rest of my products in a bundle which saved me 15%, but honestly I struggled with picking this one as I am not sure if it would be a good idea for me. I went with it due to its very good reviews. The aim of the oil is to de-frizz and protect my hair from heat, but I felt like I had a bad wash day when I used it, as my hair was frizzier than normal. It told me to use only one drop for my fine hair which felt like too little so maybe I didn't use enough. Once again I don't really have much experience with this type of product so I don't know if I used it right but I wasn't very happy with the results. The Finishing Spray: Sadly I cannot review this one yet as the bottle I got was defective. Instead of a fine mist I could only get it to spray a sharp jet of liquid, even after troubleshooting it did not work. Which is not ideal for a hair spray, especially with my fine hair! Thankfully all it took was telling the Crown Affair team about my defective bottle and I am getting sent a new one! Love when customer service makes getting a replacement this easy. The Dry Shampoo: Finally, the product I had been waiting to try for a year or so. After trying a few dry shampoos I can tell when one is better quality but so far nothing had been able to stop my scalp from feeling gross after a few days (even when I double shampoo and don't use conditioner on my scalp). This one being a powder is pretty innovative, and it means there is a lot less waste which of course I love. It's also refillable! The scent of the powder is delightful like the rest of their products and it was easy enough to apply when I figured out how to get some of the powder out. While I definitely need to test it more, so far I think I am enjoying this product! I did not have that gross feeling day 2 or 3 after wash, which is an excellent sign. With any luck I have found the dry shampoo for me! Overall, it is clear to me that Crown Affair is a high quality brand with great customer service and innovative products. Of course not all products were perfect for me, and it is quite the expensive leap to take, but I am glad I was able to try out their products. One other design nitpick I have is that all of the clear bottles do not have instructions on the back. I find myself having to search up the product on their website or keep the paper packaging. I understand no instructions makes more a nice aesthetic, but I prefer convenience a bit more than aesthetic when it comes down to it! Also, it took several weeks to get the products, which is a bummer since I was excited to try them as soon as possible.

Verified purchase
Crown Affair knocks everything they do out of the park-- every time. The towel is a product I use daily-- I'd had other similar products, but their unique design (which I think they patented!) *is* worth the extra investment. The leave-in conditioner is so good that I reorder it every single time. I've truly scooped the sides of the canister with my fingers to get it all out. UPDATE: the new overnight repair serum is the best hair care product I've ever used. Honestly, forget the rest-- if you try one thing, let it be this!

2y ago
Incredible scent paired with products that not only look nice on display but also work well. My favorites are the microfiber towel (gentle and stays in place easily) along with the dry shampoo. I like the mousse but I don't feel that it's doing anything that another mousse couldn't do. Overall the scent is the real winner.
