4.6
94% of reviewers would recommend to a friend
Crown Affair
4.6 • 176 Reviews
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4.6
94% of reviewers would recommend to a friend
Crown Affair earns largely positive reviews as a luxe, effective haircare brand with standout tools and treatments—especially The Towel, The Oil, the Leave-In Conditioner, Dry Shampoo powder, and boar-bristle brushes—while criticisms focus on strong fragrance for some, inconsistent results with certain formulas (e.g., mousse, dry shampoo for oily hair), and high prices. Reviews cite elevated packaging, thoughtful design, and long-lasting products, but note occasional issues like messy dry-shampoo packaging, brush cleaning, scent intensity, and a few durability concerns.
AI summary based on Thingtesting reviews
7mo ago
I used to think this brand was outrageously over priced hair care, but unfortunately for my wallet, everything I’ve tried from Crown Affair has been amazing. The clips hold my hair so well (the second row of clips on the inside really help), and the towel makes my hair dry quicker and keep it far more protected after showering. I also got a free travel size in my order so I’ll try that next. Can’t wait to see what else Crown Affair makes next!

Verified purchase
8mo ago
As a curly girl, I’m always looking for leave-in conditioners that repel frizz and maintain moisture. I’ve enjoyed this leave-in a lot — it’s really good at both. My only downside is I need to use a lot of it to work on my voluminous hair, and the bottle sizes are quite small (with a squirt mechanism that only lets out very little product at a time).

9mo ago
A quality silk scrunchy and I absolutely adore the green color.It's not super bold without being a boring black. I have found it does not stretch out as quickly as some brands, but these are also double the price.

10mo ago
Love this! I had tried a well reviewed towel from Amazon and for awhile it worked well, but I ultimately wound up buying the crown affair towel. It is thin, but maximally absorbent and actually stays put, rather than constantly falling down or out. Must buy!

Verified purchase
1y ago
I have been a huge fan of this brand for years. I took a chance on splurging for their hair towel when they were newer and it is my favorite to this day. I have since bought more and I was excited that they released it in black! All of their bottles are heavyweight glass and feel luxurious. They also have a signature smell which is not too strong and is in all of their products.



Verified purchase
I'm here to cheer for the dry shampoo! I have thick, long hair, and never liked the way aerosol cans or spray bottles from other brands applied their products. I also found most other formulas to be lackluster. Not this product. I'm obsessed with the brush and being able to apply the dry shampoo exactly where I want it. The product itself is high-quality and feels nice, with just the lightest scent. I make sure to brush it through my hair thoroughly, or use my fingers and tousle. I love that I really don't need a lot, and it's immediately effective in helping with oil control, without leaving a trace.

I bought the Texturizing Air Dry Mousse and The Dry Shampoo. First of all, the packaging is even more luxe than I was expecting. Feels so nice to use. The brush for the dry shampoo is beyond what you would expect, so very soft. The Air Dry Mousse lives up to the hype, no doubt. I bought it to air dry my hair, but using it before blow drying also made a very noticeable improvement. When I use this, my hair has volume, control, no dryness and the perfect amount of texture. It checks every box. I love it. The Dry Shampoo is easy to apply and more precise than a high powered dry shampoo spray. I’ve never felt right using an aerosol and am relieved to find this product for when I can’t shampoo. Plus, it is talc free and you can look up how irritating or bad talc can be. I’m a new fan of Crown Affair.

Verified purchase
In short, I love everything I have tried from this brand. Every product feels intentional, from the formula to the packaging, and I am continuously impressed. The scents are especially beautiful. They are uplifting yet comforting, refreshing without being too much. I pick up lemongrass and bergamot right away, but then there is also lily, sandalwood, and cedar. It makes everything feel elevated and luxe. The Leave In Conditioner This was the first product I tried, initially as a sample. I have fine but long hair, so I am always cautious about products weighing it down. This one somehow does not. It makes my hair softer and smoother without any heaviness, and it tames the frizz I usually get after blow drying. I have already repurchased and plan to keep it in my routine. The bottle is glass which feels LUXE. The Texturing Air Dry Mousse I was not sure about this one since I rarely air dry my hair, but it ended up surprising me. It gives a really light hold and brings out my natural texture. My favorite way to use it is to blow dry, apply the mousse, and braid my hair overnight. In the morning, I get soft waves that actually last. I almost never finish bottles of mousse, but I can see myself finishing this one. Not entirely sure if I would repurchase yet. The Dry Shampoo I usually go for aerosols, but I picked this up because I love dry shampoo and I am tired of losing aerosols at airport security (my b). This powder version is genius. It comes with a built in brush that tucks into the packaging, so it feels neat and easy to use. The scent is fresh, it revives my hair without buildup, and I love that refills are available. I will be repurchasing. The Clips These are honestly some of the best clips I have ever used. My favorite clips for years were a pair I found in an Italian pharmacy that had two rows of teeth, which kept them from slipping. I lost them over time and it’s been so hard to find anything similar. Crown Affair’s clips feel truly luxurious. The acetate is thick, the claws are sturdy, and they hold either all of my fine hair or a half up style without sliding out. They are amazing, and I recommend them to anyone with fine hair. The Brush No. 003 I bought this after reading that boar bristle brushes are great for distributing natural oils, keeping roots fresh while nourishing ends. Using it has become part of my night routine, and it makes me feel like a fairy princess brushing my hair before bed. It has not replaced my detangling brush, but it has earned its own place in my routine. Could I live without it? Yes. Would I want to? Haha, no.


Verified purchase
Okay, so you have to be living under a rock if you haven't heard of Crown Affair yet, and I'll be the first to admit that I was skeptical. But you guys... omg. This brand has seriously changed my hair and my whole routine. I'm completely hooked and have the entire system, which look super cute on my vanity. The minimalist packaging instantly elevates my bathroom, turning a simple ritual into a moment of chic, luxurious self-care. The bottles and jars are beautiful thoughtfully designed, especially the no-mess design on the shampoo and conditioner bottles spouts. I think the jar of dry shampoo might actually be my favorite and is about as innovative as it gets with the included brush to apply. The air-dry towel actually stays in your hair too. I didn't know I could live like this! The scent is just incredible. It’s clean and sophisticated, not overpowering at all, but it leaves this fresh, lingering aroma that feels both elevated and intimate. Every time I wash my hair, it feels like I'm walking into a high-end spa. It's truly a scent that adds so much to the whole experience and I feel like it has really good staying power for a haircare product scent. Having the whole system—from The Shampoo and The Conditioner to The Leave-In Conditioner and The Towel—has been a complete gamechanger. My hair has never felt so soft, looked so healthy, or been so easy to manage. My mom asked me if I changed my part when really it was just so much shinier and bouncier. The products work together really well leaving my hair hydrated, balanced, and incredibly lightweight. I use the volume version of the shampoo and conditioner. I will definitely be repurchasing and replacing with my much more expensive routine for these bad boys.

Verified purchase
1y ago
I am a big fan of the hair towels. They fit so well and down squeeze my hair in funny ways while it tries. I recently tried the Overnight Repair Serum and find it’s a great night product. It leaves my hair less frizzy in the morning!

Verified purchase
I've tried two products from Crown Affair - the hair oil and the signature scent hair fragrance. The hair oil was fine, but didn't do much in terms of taming frizz and left my hair looking in need of a wash. On the other hand, the signature scent was so delicious that I immediately ordered the full size. I'm pretty scent sensitive, but love that I can add a fresh note before I head out that I know won't be overpowering. It's a sort of light citrus. Truly great.

7mo ago
I bought a bottle of the Signature Scent Hair Fragrance and it's become my go to scent lately. I have gotten many compliments on it. I love when my hair smells good, but not too overpowering. I only use 2-3 sprays per use, so the bottle will last me quite a while.

8mo ago
I have very long, normal thickness, wavy/curly 2b/2c hair and I have loved my experience with every Crown Affair Product. The Leave-In - this is my favorite product in the line. It’s a medium consistency that easily and evenly distributes through my hair. Leaves my hair soft and manageable. Air drying I experience almost no frizz but a little frizz with a rough blow dry. The scent is amazing. It’s smells clean and musky, it’s not overpowering, but doesn’t last super long. I wash my hair at night and by morning I don’t smell it anymore. The Mousse - I have loved this for air drying. It’s a very thin almost mousse, doesn’t leave a cast but just helps define my waves and gives me soft texture and frizz control. Great low maintenance hair day product. Same amazing scent as the leave-in. The Gel - I didn’t expect to love this product or even use it that much but I reach for this several times a week, usually when I’m slicking my hair back to go to the gym to tame my flyaways. It’s not a hard gel and actually kind of disappears when you brush through your hair. I can use this for a slick back and then brush through and wear my hair down without it looking greasy and with no crunchy feeling at all. Lasts me through a hot Pilates class as well. The Oil - I use this on my ends almost every night. It feels more like a dry oil which I love because it doesn’t make my hair look greasy. I’ve definitely overused it though and it has made my hair look greasy but that’s on me. Smells great (same clean musky scent), hydrates my ends, and leaves a shiny look as long as I don’t use too much. The Towel - love the waffle texture, it can fit all of my long hair, has a loop to secure the towel end, stays on my head, very comfortable. I love it. The Mini Brush and Scrunchies - the scrunchies are great. They have good tension (though I’m sure after some time they’ll loosen like every hair tie does) and they don’t pull my hair. The Mini Brush was my least favorite product. It wasn’t able to reach though all of hair so it was just brushing the surface and not getting to the underside which is fine on the ends but not near my scalp. I don’t feel like I noticed oil distribution from the boar bristles either. All in all I’ve loved my Crown Affair products and I will be repurchasing. They look great on a vanity and I love the results. Definitely recommend!


Verified purchase
10mo ago
This brush makes my hair feel so smooth and even reduces frizz. I love the bristles and how there’s nylon and boar. It just gives the scalp such a nice feeling. A great alternative to some higher-end brushes that meet a more affordable price point.

10mo ago
I have been wanting to try this brand for awhile. I love the brand's overall aesthetic, focus on building slow rituals, clean ingredients, and quality tools. I love how the website exudes these qualities and overall, I knew I would feel good about my purchase no matter what (although a bit pricey). Also, the packaging/unboxing was amazing and continued this experience. The comb No. 002: I have curly 3b hair that's on the longer side and this is a perfect travel comb that is made from beautiful quality materials. If you like to quickly rake through your hair, and damage it (no shade, I do that frequently), then this isn't the comb for you. It takes time, but that's the point imo. so that you're conscious about what you're doing. It comes in a cute canvas pouch as well. Hydrating conditioner: It smells SO good. I love smelling it as I'm washing my hair, and seems to keep my finer curly hair hydrated without weighing it down. I also love the way the top twists open/closed. Much easier when in the shower than other brands, and I always know it's ACTUALLY closed. Texturizing air dry mousse: okay, I just don't think I have the right hair for this. My hair for sure doesn't get weighed down, but used on its own with a bit of hair oil, my hair feels a bit tacky and frizzy. But it for sure smells nice, and doesn't seem to leave any residue. My least favorite product overall (for my hair personally)

Verified purchase
10mo ago
I purchased the volumizing conditioner and the texturizing air dry mousse and am happy with both! I always air dry my hair after a shower/sleep with it wet, so the mousse has been my favorite! It gives the right amount of texture.

Verified purchase
I've heard so much about Crown Affair's hair towel, I jumped at the opportunity to get it during a Thingdrop. I'm used to using a Turbie Twist to dry my hair, but this one was truly better. It's very large and absorbent, but is quite pricey for what it is. I feel like it would make a great gift. I also got the Texturizing Air Dry Mousse. I feel like I need to try it longer to give a complete review, but I did notice some nice volume.

Verified purchase
Thought this brand would be one of those that doesn't live up to the hype but it definitely does. I love the dry shampoo and the leave in conditioner, every time I use either of these products, I get compliments on the scent!

Great hair products! So far, I have the towel and the scrunchies and I love them. Great colors and branding, and quality that has lasted through a lot of wear! I'd hope to try the shampoo/conditioner very soon!

7mo ago
I’ve been using both the Crown Affair Leave-In Conditioner and the Finishing Spray, and my experiences with them have been very different. The Leave-In Conditioner has quickly become a staple for me. It’s lightweight, deeply hydrating, and leaves my hair feeling soft and healthy without weighing it down. It works well on its own and layers nicely with other products. I’ll absolutely continue to repurchase it. The Finishing Spray hasn’t been as strong a match for my hair type so far. I found it a bit sticky and heavier than expected, though I can see its potential and plan to keep experimenting with how I use it. I think it may work better with different application techniques or styling routines. Overall, the conditioner is a standout for me, and while the spray isn’t an immediate favorite, I’m open to continuing to work with it.

Verified purchase