4.6
94% of reviewers would recommend to a friend
Crown Affair
4.6 • 176 Reviews
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4.6
94% of reviewers would recommend to a friend
Crown Affair earns largely positive reviews as a luxe, effective haircare brand with standout tools and treatments—especially The Towel, The Oil, the Leave-In Conditioner, Dry Shampoo powder, and boar-bristle brushes—while criticisms focus on strong fragrance for some, inconsistent results with certain formulas (e.g., mousse, dry shampoo for oily hair), and high prices. Reviews cite elevated packaging, thoughtful design, and long-lasting products, but note occasional issues like messy dry-shampoo packaging, brush cleaning, scent intensity, and a few durability concerns.
AI summary based on Thingtesting reviews
1y ago
I wish I could give this a 3.5. I don’t have any issues with this brand but it isn’t going to be anything I will repeat but and probably wouldn’t have bought without the thing drop discount. However, all of my issues are a preference thing-not anything problematic with the products. It may be the perfect product for other people. I purchased the bristle/nylon brush, dry shampoo, and scrub. Everything is beautifully packaged and designed with a luxe, minimal feel. The brush is well made and seems on par with other luxury brushes. Like all these brushes, the bristles don’t really make it through my thick, Asian hair to really get to my scalp like I’d like. I’ll keep it and use it but I still like the cheap Conair brushes for a good scalp scratch. The dry shampoo is an interesting package design that I was excited about. The brush fits in the jar-a nice detail-and there’s a top area separated from the bottom where the majority of the powder is stored so you have to tap/shake to get some powder into the top section. The powder is very white so I use it at night and really have to work it into my black hair for it not to look grey. Thus, the brush and powder jar are a little fussy considering I need to work through my hair anyway. It seems comparable to the Oribe powder I normally use but the oribe is a simpler shake on and not a big plastic jar but rather a metal canister. Oribe wins for me. The scrub is very similar to the Christoph Robin scrub I use. The Crown Affair scrub has a very perfumed smell which I don’t love (again preference) but the scent fades quickly and I don’t really mind it. However, it takes at least twice as much Crown Affair compared to the Christoph Robin to get the same lather and clean. The product is about the same price but the Christoph Robin lasts twice as long so a much better deal there. I also like the feel of my hair after more than with Crown Affair so Christoph Robin wins. Again, all just my preference and it may work great for others.

Verified purchase
This brand has really grown on me and continued to impress me. From the real silk hair ties and pillowcases to the real boar bristles on the brushes, I am impressed with their quality. I also loved that they’ve collabed with cool companies DS&Durga but still have remained true to their brand identity with the colors and merch that is all aligned. Would definitely recommend and have been happy with everything of theirs that I’ve tried.

Verified purchase
Okay, so you have to be living under a rock if you haven't heard of Crown Affair yet, and I'll be the first to admit that I was skeptical. But you guys... omg. This brand has seriously changed my hair and my whole routine. I'm completely hooked and have the entire system, which look super cute on my vanity. The minimalist packaging instantly elevates my bathroom, turning a simple ritual into a moment of chic, luxurious self-care. The bottles and jars are beautiful thoughtfully designed, especially the no-mess design on the shampoo and conditioner bottles spouts. I think the jar of dry shampoo might actually be my favorite and is about as innovative as it gets with the included brush to apply. The air-dry towel actually stays in your hair too. I didn't know I could live like this! The scent is just incredible. It’s clean and sophisticated, not overpowering at all, but it leaves this fresh, lingering aroma that feels both elevated and intimate. Every time I wash my hair, it feels like I'm walking into a high-end spa. It's truly a scent that adds so much to the whole experience and I feel like it has really good staying power for a haircare product scent. Having the whole system—from The Shampoo and The Conditioner to The Leave-In Conditioner and The Towel—has been a complete gamechanger. My hair has never felt so soft, looked so healthy, or been so easy to manage. My mom asked me if I changed my part when really it was just so much shinier and bouncier. The products work together really well leaving my hair hydrated, balanced, and incredibly lightweight. I use the volume version of the shampoo and conditioner. I will definitely be repurchasing and replacing with my much more expensive routine for these bad boys.

Verified purchase
From my wife: I’ve only had this brush for a few days, and already, I am wondering why it’s taken me so long to buy a boar hair brush. I have straight hair that can get oily very quickly, but that also looks dry immediately after washing. To my surprise, brushing my hair with The Brush No. 001 shortly after washing gave my hair an almost immediate shine, without looking oily. I’m looking forward to seeing how my hair responds over time. I can’t speak to the longevity of the product, and the $100 price tag does seem quite steep, but in terms of investment in a hair brush that immediately makes your hair look shiny, soft, and at its best, I am a fan indeed.

Verified purchase
I LOVE this brand. Every product I have tried works so well and just smells so clean and amazing. I recently just got the powdered dry shampoo- which I have only used aerosol before. I like the powder way more however. It's so easy to apply and control. Leaves no white residue and I like that it doesn't have that sticky texture. It feels just really clean. I'm so excited to add this into my routine.


Verified purchase
1y ago
I first discovered this brand at Ulta and was instantly hooked after smelling it—the fragrance alone made me want to try more. I picked up a mini starter set to sample different products, and I’ve been impressed ever since. The leave-in conditioner not only tames my flyaways but also adds a soft, healthy sheen to my hair (and it’s a lifesaver when my hair isn’t freshly washed). The Renewal Mask is another standout—it works beautifully as a quick treatment in the shower or as an overnight deep conditioner. I’m excited to keep exploring the rest of the line. Highly recommend—and I love that it’s made right here in the USA!


I’ve been loving my Crown Affair products, especially the brush, and the DS&Durga leave-in conditioner collab. The quality is excellent. You can tell they’re crafted with care, and the branding is beautiful. The products genuinely feel high-end and effective, making me feel like I’m treating my hair well. That said, the price point is quite high, which might be a bit steep for a consistent ritual.

Verified purchase
1y ago
I would recommend their Leave In Conditioner to anyone, especially if you like to air dry your hair in the summer. I added some to my hair last night before bed, threw it in a braid, and woke up to really pretty and SOFT waves. It's super light weight, so my fine hair wasn't weighed down. The one I purchased was a collaboration with DS and Durga and the scent is unreal. Plus, the bottle is HUGE. It's going to last me for a while, even with regular use. I gave a 4/5 rating simply because I need to try more of their products.

The shape of the towel is perfect for people with longer hair and more gentle than using a regular towel. The hair clips offer amazing hold as someone with thicker hair I always struggle to find hair clips that will stay and despite their small size these are hands down the best I’ve tried. The silk scrunchies are also amazing I have bought these before at Sephora and find myself coming back to these time and time again.

Verified purchase
The brush!!! So amazing. Literal game changer for my hair. I have never used this kind of brush before and it makes my hair so so soft, I guess by redistributing the oils, and therefore it also really smoothes any frizzies out too. I will say that it kind of molds/styles my hair in that I can’t really run my fingers through it after easily, it kind of holds its shape (not sure how to describe this). I have fine yet thick hair that is very long and fairly straight. Since I loved the crown affair brush so much I did purchase a mini brush by a legacy maker of these bristle brushes to keep in my bag and there is a notable difference in the bristle quality and the other brush doesn’t tend to mold my hair, but I honestly like them both equally.
Feedback
Bristles get pretty gross and dusty pretty fast. I purchased a brush for my brush to help with that

Love this! I had tried a well reviewed towel from Amazon and for awhile it worked well, but I ultimately wound up buying the crown affair towel. It is thin, but maximally absorbent and actually stays put, rather than constantly falling down or out. Must buy!

Verified purchase
1y ago
I have been a huge fan of this brand for years. I took a chance on splurging for their hair towel when they were newer and it is my favorite to this day. I have since bought more and I was excited that they released it in black! All of their bottles are heavyweight glass and feel luxurious. They also have a signature smell which is not too strong and is in all of their products.



Verified purchase
I'm here to cheer for the dry shampoo! I have thick, long hair, and never liked the way aerosol cans or spray bottles from other brands applied their products. I also found most other formulas to be lackluster. Not this product. I'm obsessed with the brush and being able to apply the dry shampoo exactly where I want it. The product itself is high-quality and feels nice, with just the lightest scent. I make sure to brush it through my hair thoroughly, or use my fingers and tousle. I love that I really don't need a lot, and it's immediately effective in helping with oil control, without leaving a trace.

I bought the Texturizing Air Dry Mousse and The Dry Shampoo. First of all, the packaging is even more luxe than I was expecting. Feels so nice to use. The brush for the dry shampoo is beyond what you would expect, so very soft. The Air Dry Mousse lives up to the hype, no doubt. I bought it to air dry my hair, but using it before blow drying also made a very noticeable improvement. When I use this, my hair has volume, control, no dryness and the perfect amount of texture. It checks every box. I love it. The Dry Shampoo is easy to apply and more precise than a high powered dry shampoo spray. I’ve never felt right using an aerosol and am relieved to find this product for when I can’t shampoo. Plus, it is talc free and you can look up how irritating or bad talc can be. I’m a new fan of Crown Affair.

Verified purchase
In short, I love everything I have tried from this brand. Every product feels intentional, from the formula to the packaging, and I am continuously impressed. The scents are especially beautiful. They are uplifting yet comforting, refreshing without being too much. I pick up lemongrass and bergamot right away, but then there is also lily, sandalwood, and cedar. It makes everything feel elevated and luxe. The Leave In Conditioner This was the first product I tried, initially as a sample. I have fine but long hair, so I am always cautious about products weighing it down. This one somehow does not. It makes my hair softer and smoother without any heaviness, and it tames the frizz I usually get after blow drying. I have already repurchased and plan to keep it in my routine. The bottle is glass which feels LUXE. The Texturing Air Dry Mousse I was not sure about this one since I rarely air dry my hair, but it ended up surprising me. It gives a really light hold and brings out my natural texture. My favorite way to use it is to blow dry, apply the mousse, and braid my hair overnight. In the morning, I get soft waves that actually last. I almost never finish bottles of mousse, but I can see myself finishing this one. Not entirely sure if I would repurchase yet. The Dry Shampoo I usually go for aerosols, but I picked this up because I love dry shampoo and I am tired of losing aerosols at airport security (my b). This powder version is genius. It comes with a built in brush that tucks into the packaging, so it feels neat and easy to use. The scent is fresh, it revives my hair without buildup, and I love that refills are available. I will be repurchasing. The Clips These are honestly some of the best clips I have ever used. My favorite clips for years were a pair I found in an Italian pharmacy that had two rows of teeth, which kept them from slipping. I lost them over time and it’s been so hard to find anything similar. Crown Affair’s clips feel truly luxurious. The acetate is thick, the claws are sturdy, and they hold either all of my fine hair or a half up style without sliding out. They are amazing, and I recommend them to anyone with fine hair. The Brush No. 003 I bought this after reading that boar bristle brushes are great for distributing natural oils, keeping roots fresh while nourishing ends. Using it has become part of my night routine, and it makes me feel like a fairy princess brushing my hair before bed. It has not replaced my detangling brush, but it has earned its own place in my routine. Could I live without it? Yes. Would I want to? Haha, no.


Verified purchase
1y ago
I am a big fan of the hair towels. They fit so well and down squeeze my hair in funny ways while it tries. I recently tried the Overnight Repair Serum and find it’s a great night product. It leaves my hair less frizzy in the morning!

Verified purchase
I've tried two products from Crown Affair - the hair oil and the signature scent hair fragrance. The hair oil was fine, but didn't do much in terms of taming frizz and left my hair looking in need of a wash. On the other hand, the signature scent was so delicious that I immediately ordered the full size. I'm pretty scent sensitive, but love that I can add a fresh note before I head out that I know won't be overpowering. It's a sort of light citrus. Truly great.

I have the dry shampoo and it works great! I have dark hair, so I have to work the product in a bit more/ let it absorb overnight to get the best effect. The only reason didn't give it 5 stars, is because the packaging makes the use a bit messy and I feel like I waste some product every time I use it.

I have only tried the finishing gel so far and I really really like it. I haven’t used a ton of other styling gels before so I don’t want to claim it the best when I’m sure there’s others just as good out there, but it’s definitely been amazing for slick back styles keeping my hair in place but then not feeling too gross afterward. I don’t feel like I need to wash my hair right away which is a plus compared to some more stickier gels I’ve tried. It smells really good too. The brand overall does seem a bit overpriced to me but I’d like to try out some more products eventually to see the hype. I do have the small comb (a friend gave it to me) and have no idea how or why that would be over $40 haha. It is literally just a plastic comb you could get anywhere.

I can't say it's worth the hype! I have heard so much positive feedback from this brand, specifically for fine hair. I bought the volumizing shampoo and conditioner and felt that it did nothing special. The shampoo makes me feel like I need to double shampoo each time which doesn't help the price. I would give it 3 stars if the price was more competitive.
