4.3
84% of reviewers would recommend to a friend
Ouai
4.3 • 466 Reviews
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4.3
84% of reviewers would recommend to a friend
Is Ouai good? Based on reviews, many users find Ouai products effective, with standout items like the Detox Shampoo being highlighted for their deep-cleaning properties without harshness. Strengths include luxurious fragrances and effective formulations, while weaknesses focus on high prices and strong scents. Ouai reviews suggest that while the brand offers high-quality products, potential buyers should be aware of its premium pricing and powerful fragrances, which might not suit everyone.
AI summary based on Thingtesting reviews
2mo ago
The hair care product (dry shampoo) did its Job. Good travel size packaging. It wasn’t any kore nourishing than my usual go to options but I had no complaints.
2mo ago
I live and breathe OUAI’s shampoo and conditioner for medium hair. Also, the wave spray! I swear by it! My hair feels so good every time I use it—soft, clean, never oily, and just overall luxurious. I’ve even gotten my friends hooked on it after they showered at my place—they literally went out and bought it for themselves right after! One of the things I love most (aside from how amazing it makes my hair feel) is that OUAI offers refillable bags. So if you’ve already purchased the regular bottles, you can just refill them instead of buying new ones. It’s such a thoughtful, eco-friendly touch that makes me love the brand even more. Honestly, OUAI just gets it. The quality, the scent, the experience—it’s all 10/10. I’ll keep repurchasing forever.
2mo ago
I'm not a fan. I found this to be super overpriced in terms of quality. Not moisturizing at all! The smell was also just okay, nothing special or complex. If this wasn't in nice packaging and I was just blindly trying it, I would be like eh, next.
2mo ago
i love their hair oil and how it smells!
2mo ago
The leave in conditioner is really great. It has a great spray that gets all over your hair in a fine mist rather than just one spot. I also really think it helps detangle my hair after the shower. I definitely recommend.
3mo ago
Love how little I have to use compared to other product but nothing life changing for my hair
3mo ago
I got the dry shampoo foam and I think it works great, but the smell is awful and I hate it. Makes it not worth using because of how strong the scent is. I haven't tried any other products after that, they may work great as the dry shampoo is very good and if you like strong perfumey scents it's probably for you. I prefer other brands that use less plastic and overwhelming scents.
4mo ago
Smells delicious but I feel like it doesn't do much for my hair. I wanted more out of the price to be honest. Probably will not repurchase.
1mo ago
The Ouai Detox Shampoo is everything I hoped for and more. It delivers a deep clean without stripping my hair, leaving my scalp refreshed and my strands soft and shiny. The scent is absolutely divine...clean, fresh, and just the right amount of luxe. I actually look forward to using it every week! The packaging is sleek and modern, featuring thoughtful details such as a secure cap and a design that minimizes product waste. For the quality and experience, the price feels incredibly fair, especially considering how little you need for each use. This has officially earned a permanent spot in my shower lineup. Highly recommend!
2mo ago
I purchased the clarifying detox shampoo and use it every few weeks or so. A little bit goes a LONG way, and I think it works really well. It makes my scalp feels super squeaky clean too. I would totally recommend!
2mo ago
I love the smell of the hair oil but for me it doesn’t work as well as some others. It’s a bit greasy and the smoothing effect could be better.
3mo ago
I love the leave-in conditioner spray, it works well and smells AMAZING. It does have a strong scent, so it might not be a good match for people who are sensitive to scent.
4mo ago
I use the OUAI Fine Hair Shampoo and Conditioner, and my hair absolutely loves it. While the price tag is a bit spenny, it really does feel like I’m using a luxury product after every wash. That said, I tried the travel-size leave-in conditioner once or twice and didn’t have the same love affair.
6mo ago
I absolutely love the quality of this brand while the price of it is higher than most competitors. I do think it is worth it. I always put their hair oil on my wish list!
1mo ago
Products are definitely more premium. The smell is not too overpowering which I like. Everything is scented so it gets a bit tricky when you are combining products like the wavy hair spray and the anti-frizz cream. The products work okay, not fully convinced just yet.
3mo ago
I actually really like this brand. The thin hair shampoo and conditioner works really well with my hair. I also like the hair gloss, though it did require following the directions really accurately/some trial and error to keep my hair from looking greasy. I think some of their products come with a learning curve to ensure you're getting the most out of it. I also like the scents, but can see how others would find them overpowering.
5mo ago
I am a dedicated Ouai product user. The detox shampoo, the fine hair shampoo and conditioner, and your hair oil are all part of my daily routine.
3mo ago
This leave-in conditioner works really well! It makes my hair feel soft, smooth, and much easier to detangle without weighing it down. The scent is amazing—light and fresh, not overpowering. A little goes a long way, which is great. My only complaint is the price—it’s a bit on the expensive side compared to similar products. Still, the quality is undeniable, and I’ll likely repurchase, but I wish it was a little more affordable!
6mo ago
Am I going to commit a sin by admitting Ouai isn’t anything special? Probably. But I found it mediocre. I bought the fine hair shampoo and conditioner. The scent? Amazing. Loved it. The cleansing power of the shampoo? Eh. It was okay. I feel cleaner after using cheaper products from Target. The conditioner was better. Not too heavy, smelled nice, but not enough of a wow factor to justify me buying it again. After using the entire set up completely, my hair felt like I needed to do a deep, deep clean. Even after it was freshly washed, I felt like I needed to wash it again. And the cap to my shampoo broke halfway through the bottle. I’m sure that’s a fluke, but still super annoying.
1y ago
I heard about this brand on several radio programs with the hosts extolling the delightful experience it was using Ouai hair care products - superior softness, clean, easy to comb/brush - as described it was the best shampoo ever created. It caught my interest, and I decided to give it a try. My first challenge was figuring out how the product name was spelled! Since I had only heard the ad on the radio - I was a little stumped. I did find the spelling; I ordered the product and tried the shampoo. The shampoo was quite luxurious, and I liked how my hair felt afterwards. My challenge was the fragrance. It just didn't work for me. I wasn't motivated to try other products, so I haven not