Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Powerful clarifying shampoo efficacy
  • Lightweight, glossy hair oil
  • Sophisticated, memorable fragrances
  • Chic, minimalist packaging
  • Overpowering fragrance intensity
  • Occasional residue and buildup
  • Drying clarifying formulations
  • Cumbersome thick-product packaging

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

AI summary based on Thingtesting reviews

527 reviews and posts

  • I love this soap so much! like at first it felt a little expensive for a handsoap but I bought it when it was core pandemic times and all we were doing was washing our hand. It exfoliates and feels so luxurious. I am not a complicated person so the fancy skincare routines make me crazy. Instead this allowed me to bring luxory into something i do legitamently multiple times a day

  • I absolutely love this hair oil. This oil works well on wet or dry hair and the scent is very addicting. You just need one to two pumps, I have curly frizzy hair so it's perfect. It defines my curls and helps so much with the frizz.

  • I bought this after I saw a girl on tiktok show her curly hair routine and I was immediately sold. I think this is my 3rd purchase of this product and honestly I love the results of that it doesn’t weigh my hair down but also the fact that it smells so good

  • Super Dry Shampoo: Melrose Place There’s a reason everyone loves Ouai’s Super Dry Shampoo. A super powerful nozzle that blasts a fine powder straight for your roots to target and absorb oil, dirt and sweat. It never leaves behind a residue even on the darkest of hair. Melrose Place is my favorite from Ouai. If you’re a Rose lover you will love the fresh, floral fragrance. Forget about a hair perfume, this has you covered! It smells so good I love catching the smell on my hair during the day. Not your drugstore dry shampoo. This is totally worth it!

    Received a free product from Ouai
  • Their spray on leave in conditioner is an amazing product that’s perfect for travel. I’ve brought it with me to both beach and city adventures. When most hotels will provide shampoo and body wash, not as many provide a really great hair conditioner that I know will work my hair. This is great for that scenario

  • I'm on my 4th or 5th bottle of this hair oil, and I absolutely love it! My scalp is very dry typically so I can use this pretty regularly without ever getting too oily. I'll continue to re-purchase this.

  • I love all of their fragrances, so across the board, they are all a huge win! That said, they are powerful! I use the Detox Shampoo as well and like it, it feels less “harsh” than others like Olaplex, so it doesn’t get as deep of a clean as I think I want (maybe that’s good? lol). The fine hair conditioner and fine hair mask also seem to provide great hydration without weighing my hair down or making it greasy!

    Verified purchase

  • I’m all about the OUAI St. Bart’s scent! It truly smells so wonderful and relaxing! I bought these “chill pills” bath bomb which are so cute and would make such a fun gift! I think I’d just like them in the other scent!

  • their body creme is SO INCREDIBLE it makes me feel so luxurious after a shower. I love the scent "Shibuya" but all of them are pretty great.

  • All the hair products I’ve tried have been good. Nice scents and they work as described but nothing they make is better than their hand wash. It is the most luxurious feeling hand soap I’ve ever used. It smells great, doesn’t dry out the hands and has little biodegradable jojoba beads in it which makes for a unique hand washing experience. The bottles are also beautiful and they sell refill bags of it for less waste.

  • I love their detox shampoo; I am a repeat buyer! I love pairing it with the K18 leave in conditioner once a week for a deep clean feel. I just had brain surgery and before I went into the OR, I used the detox shampoo and leave in hair conditioner mask as my “final” wash before surgery. Leaves me feeling clean and don’t need to wash for days. The leave in made my hair super soft, feels lovely! The first photo is of me pre surgery with the detox and leave in. My husband and I both have curly / wavy hair texture and his go to is the Ouai curl creme. I gave it a go the other day and was impressed as well! Love the scent as well. I did go a little bananas with the Thingdrop recently because there were "new to me "Ouai products I have been wanting to try! I am most impressed by the Deodorant! It smells incredible and immediately takes me to a summer / beach / happy place. Obviously, as a Swiftie, I need to try the St. Barts body wash, stand by for review once I deplete what I have left. Out the gate, i do not get the same citrus / coconut top notes like i do from the deodorant. I recently went to a wedding in Cabo and when I hugged the bride on the dance floor, I exclaimed, "You smell so good! What is that!?" It was the St. Barts hair and body mist! A long day of getting ready, nerves, stress, love, dinner, and dancing and this scent LASTED! You had me on the dance floor. If you buy kits within an order of singles, beware, they do not come grouped together. I had to go back to my original order email and see what went with what. Some were even sent in different shipments. UPDATE, I did make some returns and the customer service was AMAZING, SO FAST and NO HASSLE!

    Verified purchase

  • This shampoo from Ouai that I tried was meant for thin hair and I don't think it worked well for me. My hair has a fine texture but I have a lot of it. The shampoo cleansed too lightly for my liking. I'd like to try a different shampoo line from Ouai to see how it compares.

  • The scent is soft and beachy without being overwhelming. I love using it on my clothes and hair for a subtle refresh. It’s not super long-lasting, but the vibe is effortless and pretty. I always get compliments when wearing this one.

  • I received a birthday gift from Sephora which included a trial size of the Ouai leave-in conditioner. The leave-in smells absolutely amazing and I like that it’s a spray rather than a tub, as many other leave-ins are. The standout product is, in my opinion, their Detox shampoo, which I use when I have additional product build-up in my hair before my actual shampoo.

  • I bought a few things from this brand. They’re alright. Would recommend for thick hair, not fine. Smell is alright. The perfume is … alright. Sort of unisex perfume, I think. The detangling spray is more feminine.

  • The Ouai Leave in Conditioner is my absolute favorite. I love the scent and how hydrating it is for my hair. This is my second time purchasing. It is pretty pricey however. But I love the stuff and would recommend it!

  • I’ve been using OUIA for a few months now and I’m really impressed. The formulas feel luxurious and the scents are elegant without being overpowering. My skin feels smoother and more hydrated, especially after using the body serum.

  • I heard about this brand on several radio programs with the hosts extolling the delightful experience it was using Ouai hair care products - superior softness, clean, easy to comb/brush - as described it was the best shampoo ever created. It caught my interest, and I decided to give it a try. My first challenge was figuring out how the product name was spelled! Since I had only heard the ad on the radio - I was a little stumped. I did find the spelling; I ordered the product and tried the shampoo. The shampoo was quite luxurious, and I liked how my hair felt afterwards. My challenge was the fragrance. It just didn't work for me. I wasn't motivated to try other products, so I haven not

  • I recently had the opportunity to try out OUAI products, and I must say, it's been a delightful experience. I received their leave-in conditioner in my FabFitFun box, and I was already using their Detox shampoo into my regular hair care routine. The OUAI leave-in conditioner that came in my FabFitFun box has quickly become a must-have in my daily hair care regimen. It not only detangles my hair effortlessly but also leaves it feeling incredibly soft and manageable. The lightweight formula is perfect for all hair types, and it offers a much-needed hydration boost, especially during those dry or humid days. My hair feels clean, refreshed, smells so good and healthier. It's evident that OUAI products are crafted with quality and effectiveness in mind. In summary, OUAI has won me over with their exceptional hair care products. Whether it's their leave-in conditioner or shampoo, they offer quality and results that speak for themselves. If you're looking to elevate your hair care game, I highly recommend giving OUAI a try – you won't be disappointed.

  • I have waist length hair that's difficult to style, but I really like the wave spray and volumizing spray. They both smell good that I will probably buy the perfume next.