4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 526 Reviews
•

4.4
85% of reviewers would recommend to a friend
Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.
AI summary based on Thingtesting reviews
8mo ago
My absolute favorite clarifying shampoo. I use it once every 1-2 weeks, so the bottle lasts forever! This is always the first product in my double shampoo process and helps to keep my hair clean from product build up.

8mo ago
I usually really like Ouai products but this was a fail for me. It is heavy on the hair and does not control the freeze - even a little bit. It is unfortunate because I really wanted to like this product as much as others.

9mo ago
I personally use the perfume line from way because the price is very affordable and the fragrance is very bouquet and light. The travel size bottle is perfect for my every day needs that way I can pack it away for trips, but I also get the most out of a bottle without breaking.

The products are pricey, but I’ve loved all I’ve tried. The detox shampoo deep cleans without drying, the leave in is lightweight and hydrating, the wave spray enhances curls without being crunchy. All the products smell amazing and they even having matching perfumes!

9mo ago
I honestly love every single product I’ve ever tried from Ouai. But their leave-in conditioner is the one product I absolutely cannot live without. I’ve tried many other leave-in conditioners, but no other products compare to this. It’s the perfect spray where it isn’t too fine where it doesn’t make a difference in your hair yet not too heavy where it would weigh your hair down. Plus I love the clean and light scent it adds!

10mo ago
I've used Ouai's shampoo and conditioner for a few years now, and my hair has definitely looked healthier and shinier. I like most of the styling products I've used, but the price point isn't always the greatest.

9mo ago
I love this soap so much! like at first it felt a little expensive for a handsoap but I bought it when it was core pandemic times and all we were doing was washing our hand. It exfoliates and feels so luxurious. I am not a complicated person so the fancy skincare routines make me crazy. Instead this allowed me to bring luxory into something i do legitamently multiple times a day

Big fan of the St Barts and Melrose scents. Love the fine to medium hair mask (HG status) and the detox shampoo is really nice. Not drying and doesn’t strip but hair is clean and soft. I want to try the shower gel!

8mo ago
I absolutely love this hair oil. This oil works well on wet or dry hair and the scent is very addicting. You just need one to two pumps, I have curly frizzy hair so it's perfect. It defines my curls and helps so much with the frizz.

9mo ago
I bought this after I saw a girl on tiktok show her curly hair routine and I was immediately sold. I think this is my 3rd purchase of this product and honestly I love the results of that it doesn’t weigh my hair down but also the fact that it smells so good

1y ago
Great products that are fun to use and help Us stay refreshed and clean. These are valuable to our skin and beauty regimen and I don’t know where we would be without them in our shower! I love the ingredients and size of the container for long lasting use.

Their spray on leave in conditioner is an amazing product that’s perfect for travel. I’ve brought it with me to both beach and city adventures. When most hotels will provide shampoo and body wash, not as many provide a really great hair conditioner that I know will work my hair. This is great for that scenario

I'm on my 4th or 5th bottle of this hair oil, and I absolutely love it! My scalp is very dry typically so I can use this pretty regularly without ever getting too oily. I'll continue to re-purchase this.

Super Dry Shampoo: Melrose Place There’s a reason everyone loves Ouai’s Super Dry Shampoo. A super powerful nozzle that blasts a fine powder straight for your roots to target and absorb oil, dirt and sweat. It never leaves behind a residue even on the darkest of hair. Melrose Place is my favorite from Ouai. If you’re a Rose lover you will love the fresh, floral fragrance. Forget about a hair perfume, this has you covered! It smells so good I love catching the smell on my hair during the day. Not your drugstore dry shampoo. This is totally worth it!

I love all of their fragrances, so across the board, they are all a huge win! That said, they are powerful! I use the Detox Shampoo as well and like it, it feels less “harsh” than others like Olaplex, so it doesn’t get as deep of a clean as I think I want (maybe that’s good? lol). The fine hair conditioner and fine hair mask also seem to provide great hydration without weighing my hair down or making it greasy!


Verified purchase
I’m all about the OUAI St. Bart’s scent! It truly smells so wonderful and relaxing! I bought these “chill pills” bath bomb which are so cute and would make such a fun gift! I think I’d just like them in the other scent!

their body creme is SO INCREDIBLE it makes me feel so luxurious after a shower. I love the scent "Shibuya" but all of them are pretty great.

All the hair products I’ve tried have been good. Nice scents and they work as described but nothing they make is better than their hand wash. It is the most luxurious feeling hand soap I’ve ever used. It smells great, doesn’t dry out the hands and has little biodegradable jojoba beads in it which makes for a unique hand washing experience. The bottles are also beautiful and they sell refill bags of it for less waste.

I love their detox shampoo; I am a repeat buyer! I love pairing it with the K18 leave in conditioner once a week for a deep clean feel. I just had brain surgery and before I went into the OR, I used the detox shampoo and leave in hair conditioner mask as my “final” wash before surgery. Leaves me feeling clean and don’t need to wash for days. The leave in made my hair super soft, feels lovely! The first photo is of me pre surgery with the detox and leave in. My husband and I both have curly / wavy hair texture and his go to is the Ouai curl creme. I gave it a go the other day and was impressed as well! Love the scent as well. I did go a little bananas with the Thingdrop recently because there were "new to me "Ouai products I have been wanting to try! I am most impressed by the Deodorant! It smells incredible and immediately takes me to a summer / beach / happy place. Obviously, as a Swiftie, I need to try the St. Barts body wash, stand by for review once I deplete what I have left. Out the gate, i do not get the same citrus / coconut top notes like i do from the deodorant. I recently went to a wedding in Cabo and when I hugged the bride on the dance floor, I exclaimed, "You smell so good! What is that!?" It was the St. Barts hair and body mist! A long day of getting ready, nerves, stress, love, dinner, and dancing and this scent LASTED! You had me on the dance floor. If you buy kits within an order of singles, beware, they do not come grouped together. I had to go back to my original order email and see what went with what. Some were even sent in different shipments. UPDATE, I did make some returns and the customer service was AMAZING, SO FAST and NO HASSLE!

Verified purchase
This shampoo from Ouai that I tried was meant for thin hair and I don't think it worked well for me. My hair has a fine texture but I have a lot of it. The shampoo cleansed too lightly for my liking. I'd like to try a different shampoo line from Ouai to see how it compares.
