Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Powerful clarifying shampoo efficacy
  • Lightweight, glossy hair oil
  • Sophisticated, memorable fragrances
  • Chic, minimalist packaging
  • Overpowering fragrance intensity
  • Occasional residue and buildup
  • Drying clarifying formulations
  • Cumbersome thick-product packaging

Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.

AI summary based on Thingtesting reviews

526 reviews and posts

  • Yo we love this product right? It looks cool it smells great makes your hair soft without feeling like it gunks it up. This is it, you want this. Stop buying other stuff because it isn't as good and this is worth it. I stan ouai. Girl, you need a sponsor you hit me up and I will be out in the streets even with a shaved head evangelizing.

  • I love their leave in conditioner. I have curly hair, and this works so well for frizz.

  • I generally like the scents and feel of Ouai products, I've tried a variety of their oils, dry shampoos, and sprays. However, I can't say that the products seem to have a big effect on the health or appearance of my hair.

  • The few products I've tried have performed well, but the fragrance is SO overwhelming that I just don't reach for them.

    Feedback

    Lighten the fragrance.

  • I've used/tried so many of their products, but honestly the smells are so overwhelming sometimes. Some products work and some just don't-feels like a gimmick. I've never finished an Ouai product I've owned. Will not be purchasing again

    Feedback

    The scents are way too strong especially when you need to use more than one and everything just mixes together - gives me a headache

  • The wave spray does what it says and works better than others I’ve tried - my hair has texture without looking fried or ridiculous.

  • I really enjoy most Ouai products I try. Right now I am loving the matte pomade and the scalp and body scrub. I love that they offer refills on shampoo/conditioner.

    Feedback

    N/a

  • My absolute favorite hair care brand! I use the shampoo and conditioner for fine hair and it’s amazing. Also love the hair mask and scalp + body scrub.

  • Hair oil: really just meh not as pricey as similar products at Sephora but the same result or better could defentitly be achieved with a cheaper product body/scalp scrub: such a nice product! really works and smells great

  • Big fan of the thick hair shampoo and conditioner. Love the packaging, the product is high quality and super clarifying. Great price for such an effective product.

    Feedback

    THE SMELL. I don't love it or hate it... but man is it strong. I wish that with a smell so strong that they would give options to different smells or tone it back. If you hate floraly scents.. this is your warning!

  • The hair oil is great, does not feel greasy and smells amazing. The dry shampoo is also a great product - I really like that it's a mouse which allows me to control the application better and does not leave any white powder as compared to other spray products. The smell is also great.

  • Really loving using the Treatment Masque, which smells divine and leaves my hair feeling so soft, whether I leave it in for 10 minutes or several hours. A luxurious at home treat that works like a dream! Excited to try other products from the brand.

  • Products are definitely more premium. The smell is not too overpowering which I like. Everything is scented so it gets a bit tricky when you are combining products like the wavy hair spray and the anti-frizz cream. The products work okay, not fully convinced just yet.

  • I purchased the clarifying detox shampoo and use it every few weeks or so. A little bit goes a LONG way, and I think it works really well. It makes my scalp feels super squeaky clean too. I would totally recommend!

  • I love the leave-in conditioner spray, it works well and smells AMAZING. It does have a strong scent, so it might not be a good match for people who are sensitive to scent.

  • I love Ouai! I've used their shampoo and conditioner, along with their hair gloss, hair oil, and hair mask. My hair feels so smooth after using it and prevents damage. The hair oil / leave in conditioner is 10/10, takes away every flyaway, and hydrates my hair.

  • The combination of the fine hair shampoo and conditioner, along with the treatment masque for fine to medium hair, has truly worked wonders for my hair. My hair is healthier, has more bounce and stays cleaner for extended periods of time. I wholeheartedly endorse this combination—it's been remarkable.

  • Absolute favorite hair care line - from the way it smells, to the way it feels and the way my hair looks....its fantastic and worth the money. OUAI has a really wide spectrum of products too inclduing medium, fine and thick hair products as well as products for dandruff. My favorite of them all is the leave in conditioner (travel size so i can take it everywhere!) Worth the price, switched to this from Olaplex and Oribe

  • The shampoo smells great but that's kinda it. Don't really feel like it does anything for your hair.