4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 526 Reviews
•

4.4
85% of reviewers would recommend to a friend
Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.
AI summary based on Thingtesting reviews
I have tried a few products from Ouai. I have wavy, thick hair that tends to get oily quickly. - The sugar scalp scrub was okay, but didn't do much for me to warrant a repurchase. - Unfortunately the wave spray & the thick hair shampoo made my hair heavy. - I do love the Detox Shampoo for a 1-2 time a month clean, and love that they have a travel size version now! I would say give their products a try to see if it works for you! Some of them are definitely great, but hit or miss for my hair type.
3y ago
Quality products that are worth the money. A little bit goes a long way! Made my hair feel hydrated and healthy.
If you deal with fragrance triggered migraines, tread lightly! Everything I've tried from this brand left me in pain.
I use their Detox shampoo every hair wash day as a deep cleansing step before washing with my "normal" shampoo. It provides a great cleanse, foams easily, and doesn't leave an unpleasant or even noticeable smell. I have repurchased three times and will continue to!
3y ago
I absolutely love the Ouai Detox Shampoo. It makes my hair feel so clean and smells so good. It is a bit expensive for a shampoo, but it’s definitely a splurge I’m willing to make.
The leave in conditioner smells so amazing and is so easy to use and just leave the house. Helps my wavy hair dry well naturally.
If I was on a desert island and could only uses one brand of hair and body products, it would be Ouai. Over the years, I have repurchased the detox shampoo, leave- in conditioner, and St. Bart's scrub and body wash multiple times. The scents are complex, beautiful, and won't compete with anything else you're using. The products all feel luxurious while remaining reasonable priced. I also love and have used the fragrances over the years. In particular, I love Dean Street for the spring and summer.
3y ago
Best fragrances of any body care brand I've encountered. The body washes don't dry out my skin, my hair likes their shampoo and conditioner. The body wash lathers up a fair amount but won't smother you in bubbles if that's what you're looking for. The Melrose Place perfume smells lovely (light, not cloying at all) but I just wish it had more longevity.
I try not to wash my hair every day and use the detox shampoo for a deep scalp cleanse and the formula is so rich!‘also tip don’t apply of the ends of the hair it does dry them out !‘but beside that this product is perfect!!!
3y ago
perhaps I don’t use their products correctly but i don’t get the hype. the wave spray, doesn’t work on my hair. the dry shampoo foam, doesn’t clean my hair but at all. everything smells nice but the function is lost on me.
both my dog and I use Ouai haircare products because they smell SO GOOD and they work really well. The Fur Bebe shampoo is perfect for my goldendoodle and everyone compliments me on how he smells. The detox shampoo and the THIN shampoo is perfect for me and my house that has such hard water it's basically necessary to use a clarifying shampoo every day.
Too much perfume in just the shampoo and conditioner and left my hair feeling dry.
I enjoy using their shampoo, conditioner and hair mask.
I have used their shampoos, conditioners, masks, and scrubs. The scents are amazing! I smell like an angel every time I use one of their products. My ultimate favorite product of theirs is the detoxifying shampoo. This shampoo makes my hair feel lighter and softer than ever. I wish the ingredients of their products were cleaner but I guess it has to be that way to get such lovely smells.
I unfortunately didn’t like this brand. Pretty much everything I tried either didn’t work or was way too heavy and scented for me. Made my hair pretty frizzy.
the candle doesn’t burn to the edges but the vessel is super nice and could definitely be re-used. the detox shampoo smells good (i wouldn’t say amazing, but it’s nice) and lasts me a long time since i don’t need too much. i got the candle for free but the detox shampoo is definitely worth the money.
4y ago
i legit love their leave in mask for thin to medium hair it has helped me in so many ways and i am just overall a huge fan of theirs
4y ago
Smells good but I don't think it has a particularly strong hold on my hair.
4y ago
I love their hair and body oils, since they don't feel heavy and smell amazing. They are a bit of a splurge, but a good option for your self-care days and wanted to feel glowy and soft all over.
Feedback
The packaging feels a bit cheap for the product price.
This oil smells so good and feels great. I used it in my hair and on my body and oh my goodness it felt luxurious.
Feedback
I can't think of an improvement except perhaps the lid could be less messy