Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Luxurious signature fragrances
  • Effective clarifying shampoo
  • Lightweight, shine-boosting hair oil
  • Versatile, high-performing stylers
  • Overpowering fragrance intensity
  • Inconsistent shampoo performance
  • Occasional drying, buildup issues
  • Fussy, inconvenient packaging

Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).

AI summary based on Thingtesting reviews

518 reviews and posts

  • Love their leave in conditioner. An absolute must have on beach vacations to keep the hair from getting crispy!

  • Worth the price! Definitely should sample everything though before trying. I love the scalp and body scrub in Melrose Place (love the scent SO much) and I also recently tried the leave in conditioner (also love the scent) and love it. However I know some people really love the detox shampoo but I tried it from the Sephora birthday gift this year and it made my scalp react poorly and itchy in a bad way!

  • Amazing hair care - high quality and does not take a lot of product to use. Lasts long and the scent is beautiful. I get compliments constantly on what perfume I am wearing when it is just my Ouai body wash/shampoo!

  • These products smell great!! I just don’t love the price and I don’t see much of a difference in my hair or body

  • The leave in conditioner is my favorite. They’ve done collars with perfumes and I love love love those because the product didn’t change, just the scent. I think the original scent is also amazing and my hair feels so soft

  • I absolutely love the detox shampoo from this line. I also think that the products smell incredible especially the Melrose scent. I am looking forward to trying more from the line.

  • Smells amazing but I don’t think the products actually do anything beneficial for my hair.

  • I used a Ouai shampoo and conditioner for a few months, but it weighed my hair down and caused a buildup of product. For the price point, I wasn't very happy about how unluxurious it was.

  • Yo we love this product right? It looks cool it smells great makes your hair soft without feeling like it gunks it up. This is it, you want this. Stop buying other stuff because it isn't as good and this is worth it. I stan ouai. Girl, you need a sponsor you hit me up and I will be out in the streets even with a shaved head evangelizing.

  • I love their leave in conditioner. I have curly hair, and this works so well for frizz.

  • I generally like the scents and feel of Ouai products, I've tried a variety of their oils, dry shampoos, and sprays. However, I can't say that the products seem to have a big effect on the health or appearance of my hair.

  • The few products I've tried have performed well, but the fragrance is SO overwhelming that I just don't reach for them.

    Feedback

    Lighten the fragrance.

  • I've used/tried so many of their products, but honestly the smells are so overwhelming sometimes. Some products work and some just don't-feels like a gimmick. I've never finished an Ouai product I've owned. Will not be purchasing again

    Feedback

    The scents are way too strong especially when you need to use more than one and everything just mixes together - gives me a headache

  • The wave spray does what it says and works better than others I’ve tried - my hair has texture without looking fried or ridiculous.

  • I really enjoy most Ouai products I try. Right now I am loving the matte pomade and the scalp and body scrub. I love that they offer refills on shampoo/conditioner.

    Feedback

    N/a

  • My absolute favorite hair care brand! I use the shampoo and conditioner for fine hair and it’s amazing. Also love the hair mask and scalp + body scrub.

  • Hair oil: really just meh not as pricey as similar products at Sephora but the same result or better could defentitly be achieved with a cheaper product body/scalp scrub: such a nice product! really works and smells great