4.6
94% of reviewers would recommend to a friend
Crown Affair
4.6 • 176 Reviews
•

4.6
94% of reviewers would recommend to a friend
Crown Affair earns largely positive reviews as a luxe, effective haircare brand with standout tools and treatments—especially The Towel, The Oil, the Leave-In Conditioner, Dry Shampoo powder, and boar-bristle brushes—while criticisms focus on strong fragrance for some, inconsistent results with certain formulas (e.g., mousse, dry shampoo for oily hair), and high prices. Reviews cite elevated packaging, thoughtful design, and long-lasting products, but note occasional issues like messy dry-shampoo packaging, brush cleaning, scent intensity, and a few durability concerns.
AI summary based on Thingtesting reviews
Crown Affair knocks everything they do out of the park-- every time. The towel is a product I use daily-- I'd had other similar products, but their unique design (which I think they patented!) *is* worth the extra investment. The leave-in conditioner is so good that I reorder it every single time. I've truly scooped the sides of the canister with my fingers to get it all out. UPDATE: the new overnight repair serum is the best hair care product I've ever used. Honestly, forget the rest-- if you try one thing, let it be this!

2y ago
Incredible scent paired with products that not only look nice on display but also work well. My favorites are the microfiber towel (gentle and stays in place easily) along with the dry shampoo. I like the mousse but I don't feel that it's doing anything that another mousse couldn't do. Overall the scent is the real winner.

I’ve been loving my Crown Affair products, especially the brush, and the DS&Durga leave-in conditioner collab. The quality is excellent. You can tell they’re crafted with care, and the branding is beautiful. The products genuinely feel high-end and effective, making me feel like I’m treating my hair well. That said, the price point is quite high, which might be a bit steep for a consistent ritual.

Verified purchase
1y ago
I would recommend their Leave In Conditioner to anyone, especially if you like to air dry your hair in the summer. I added some to my hair last night before bed, threw it in a braid, and woke up to really pretty and SOFT waves. It's super light weight, so my fine hair wasn't weighed down. The one I purchased was a collaboration with DS and Durga and the scent is unreal. Plus, the bottle is HUGE. It's going to last me for a while, even with regular use. I gave a 4/5 rating simply because I need to try more of their products.

The shape of the towel is perfect for people with longer hair and more gentle than using a regular towel. The hair clips offer amazing hold as someone with thicker hair I always struggle to find hair clips that will stay and despite their small size these are hands down the best I’ve tried. The silk scrunchies are also amazing I have bought these before at Sephora and find myself coming back to these time and time again.

Verified purchase
The brush!!! So amazing. Literal game changer for my hair. I have never used this kind of brush before and it makes my hair so so soft, I guess by redistributing the oils, and therefore it also really smoothes any frizzies out too. I will say that it kind of molds/styles my hair in that I can’t really run my fingers through it after easily, it kind of holds its shape (not sure how to describe this). I have fine yet thick hair that is very long and fairly straight. Since I loved the crown affair brush so much I did purchase a mini brush by a legacy maker of these bristle brushes to keep in my bag and there is a notable difference in the bristle quality and the other brush doesn’t tend to mold my hair, but I honestly like them both equally.
Feedback
Bristles get pretty gross and dusty pretty fast. I purchased a brush for my brush to help with that

I have the dry shampoo and it works great! I have dark hair, so I have to work the product in a bit more/ let it absorb overnight to get the best effect. The only reason didn't give it 5 stars, is because the packaging makes the use a bit messy and I feel like I waste some product every time I use it.

I have only tried the finishing gel so far and I really really like it. I haven’t used a ton of other styling gels before so I don’t want to claim it the best when I’m sure there’s others just as good out there, but it’s definitely been amazing for slick back styles keeping my hair in place but then not feeling too gross afterward. I don’t feel like I need to wash my hair right away which is a plus compared to some more stickier gels I’ve tried. It smells really good too. The brand overall does seem a bit overpriced to me but I’d like to try out some more products eventually to see the hype. I do have the small comb (a friend gave it to me) and have no idea how or why that would be over $40 haha. It is literally just a plastic comb you could get anywhere.

I can't say it's worth the hype! I have heard so much positive feedback from this brand, specifically for fine hair. I bought the volumizing shampoo and conditioner and felt that it did nothing special. The shampoo makes me feel like I need to double shampoo each time which doesn't help the price. I would give it 3 stars if the price was more competitive.

I purchased a brush, a comb, and scrunchies from this company and love them all. Beautiful aesthetic and sturdy products. My only complaint is that the elastic in the scrunchies seemed to wear out pretty quickly.



I got The Brush No. 001, Comb No. 002, and Scrunchie No. 001. I like that Crown Affair is a smaller brand and I appreciate that they have a fairly small selection of products. I'm trying to take better care of my hair and I've noticed a significant reduction in split ends ever since I started my new routine with the comb and brush (comb only when wet, brush once dry). To be honest, I don't love the brush. It makes my hair really frizzy (which it's normally not at all) and it smells SUPER weird if it ever gets wet. I avoid using it for the most part now since I don't like the way my hair looks after using it. The paint has also started to chip and the logo embossing has completely faded away, which is disappointing for how expensive it is. The scrunchies are great and last fairly long! I'm excited to try the hair oil and towel sometime soon.
Feedback
More colors in the scrunchies! The brush also does collect a lot of dust and is difficult to clean. I don't really want to have to buy a separate cleaning brush for an already expensive brush.

the dry shampoo is a holy grail. i’ve tried pretty much every one on the market and the combo of the formula with the brush makes it exceptional. it works on contact vs some others that leave a sticky or weighted down feeling.

2y ago
it's so easy to fall in love with the crown affair products because not only do they work, but dianna cohen is such a lovely ceo to follow bts. when someone pours their heart into their company it shows. yes they are a little bit pricey, but they are so well designed and i get so many compliments on how good i smell when i wear their products in my hair that it doesn't even matter to me.

I bought from this brand because I loved the packaging and it came highly requested from the Sephora team, but I was slightly underwhelmed by the formula of the leave in conditioner. I have dry, curly hair and I found this product didn't do much for me in the long-term. I have other more hydrating, less expensive products that I prefer, but overall glad I gave this a shot!


I just recently got into the crown affair. I purchased the leave in conditioner. I use it every day after my shower. It leaves my hair feeling great and it dries so nicely with the product in. I love the way it smells. I have tried the hair perfume in Sephora as well and will be getting that next!

1y ago
I wanted to love how elevated the products are but I'm not convinced the price point is worth it. The brush is beautiful and really smoothes my hair, but it is such a pain to clean. It really should already include the brush cleaner. The comb is... well, a comb. It's a convenient size to throw into your bag and does the job. As for their hair towel, when I first tried it completely changed my routine. I loved the simplicity of the design and how easy it was to use, but after only a few months the towel got moldy even with regular washing and bleaching. I stubbornly purchased a second thinking I could prevent it, but it quickly met the same fate as the first.

BEST DRY SHAMPOO I'VE EVER TRIED!!!

8mo ago
Good god this product smells awful. My husband told me that if someone came into my house with such a strong fragrance on, I would make them leave, and he's 100% right. It took many shampoos to get the scent out. And the first day it was so strong it gave me a headache. I dont understand how such a clean brand (which I love about it!) would have such a strong scent. I mostly buy unscented products because I only shop super clean brands, and I would think this brand would have an unscented version. The actual product made my hair feel quite nice. But if you have an aversion to fragrance at all, beware.
10mo ago
The towel is one of my favorite hair buys ever. It’s amazing quality and so much more functional than other hair towels on the market. I love the crisp white color and the texture. I highly recommend it.
8mo ago
I have been a big hater of dry shampoo for years because I hate the buildup and smell, this has changed everything. It smells amazing, doesn't leave a residue and works!