Crown Affair reviews and discussion

4.6

94% of reviewers would recommend to a friend

Reviews mention

  • Luxurious packaging experience
  • Lightweight, effective formulas
  • Best-in-class microfiber towel
  • Addictive signature scent
  • Occasionally overpowering fragrance
  • Messy dry-shampoo packaging
  • Hard-to-clean boar brush
  • Inconsistent results on oily hair

Crown Affair earns largely positive reviews as a luxe, effective haircare brand with standout tools and treatments—especially The Towel, The Oil, the Leave-In Conditioner, Dry Shampoo powder, and boar-bristle brushes—while criticisms focus on strong fragrance for some, inconsistent results with certain formulas (e.g., mousse, dry shampoo for oily hair), and high prices. Reviews cite elevated packaging, thoughtful design, and long-lasting products, but note occasional issues like messy dry-shampoo packaging, brush cleaning, scent intensity, and a few durability concerns.

AI summary based on Thingtesting reviews

177 reviews and posts

  • I purchased a brush, a comb, and scrunchies from this company and love them all. Beautiful aesthetic and sturdy products. My only complaint is that the elastic in the scrunchies seemed to wear out pretty quickly.

  • I got The Brush No. 001, Comb No. 002, and Scrunchie No. 001. I like that Crown Affair is a smaller brand and I appreciate that they have a fairly small selection of products. I'm trying to take better care of my hair and I've noticed a significant reduction in split ends ever since I started my new routine with the comb and brush (comb only when wet, brush once dry). To be honest, I don't love the brush. It makes my hair really frizzy (which it's normally not at all) and it smells SUPER weird if it ever gets wet. I avoid using it for the most part now since I don't like the way my hair looks after using it. The paint has also started to chip and the logo embossing has completely faded away, which is disappointing for how expensive it is. The scrunchies are great and last fairly long! I'm excited to try the hair oil and towel sometime soon.

    Feedback

    More colors in the scrunchies! The brush also does collect a lot of dust and is difficult to clean. I don't really want to have to buy a separate cleaning brush for an already expensive brush.

  • I have been wanting to try this brand for awhile. I love the brand's overall aesthetic, focus on building slow rituals, clean ingredients, and quality tools. I love how the website exudes these qualities and overall, I knew I would feel good about my purchase no matter what (although a bit pricey). Also, the packaging/unboxing was amazing and continued this experience. The comb No. 002: I have curly 3b hair that's on the longer side and this is a perfect travel comb that is made from beautiful quality materials. If you like to quickly rake through your hair, and damage it (no shade, I do that frequently), then this isn't the comb for you. It takes time, but that's the point imo. so that you're conscious about what you're doing. It comes in a cute canvas pouch as well. Hydrating conditioner: It smells SO good. I love smelling it as I'm washing my hair, and seems to keep my finer curly hair hydrated without weighing it down. I also love the way the top twists open/closed. Much easier when in the shower than other brands, and I always know it's ACTUALLY closed. Texturizing air dry mousse: okay, I just don't think I have the right hair for this. My hair for sure doesn't get weighed down, but used on its own with a bit of hair oil, my hair feels a bit tacky and frizzy. But it for sure smells nice, and doesn't seem to leave any residue. My least favorite product overall (for my hair personally)

    Verified purchase

  • I purchased the volumizing conditioner and the texturizing air dry mousse and am happy with both! I always air dry my hair after a shower/sleep with it wet, so the mousse has been my favorite! It gives the right amount of texture.

    Verified purchase

  • I've heard so much about Crown Affair's hair towel, I jumped at the opportunity to get it during a Thingdrop. I'm used to using a Turbie Twist to dry my hair, but this one was truly better. It's very large and absorbent, but is quite pricey for what it is. I feel like it would make a great gift. I also got the Texturizing Air Dry Mousse. I feel like I need to try it longer to give a complete review, but I did notice some nice volume.

    Verified purchase

  • Thought this brand would be one of those that doesn't live up to the hype but it definitely does. I love the dry shampoo and the leave in conditioner, every time I use either of these products, I get compliments on the scent!

  • Great hair products! So far, I have the towel and the scrunchies and I love them. Great colors and branding, and quality that has lasted through a lot of wear! I'd hope to try the shampoo/conditioner very soon!

  • the dry shampoo is a holy grail. i’ve tried pretty much every one on the market and the combo of the formula with the brush makes it exceptional. it works on contact vs some others that leave a sticky or weighted down feeling.

  • it's so easy to fall in love with the crown affair products because not only do they work, but dianna cohen is such a lovely ceo to follow bts. when someone pours their heart into their company it shows. yes they are a little bit pricey, but they are so well designed and i get so many compliments on how good i smell when i wear their products in my hair that it doesn't even matter to me.

  • I bought from this brand because I loved the packaging and it came highly requested from the Sephora team, but I was slightly underwhelmed by the formula of the leave in conditioner. I have dry, curly hair and I found this product didn't do much for me in the long-term. I have other more hydrating, less expensive products that I prefer, but overall glad I gave this a shot!

    Customer
  • I just recently got into the crown affair. I purchased the leave in conditioner. I use it every day after my shower. It leaves my hair feeling great and it dries so nicely with the product in. I love the way it smells. I have tried the hair perfume in Sephora as well and will be getting that next!

  • I'm beyond obsessed with everything I've gotten from this brand. I will absolutely continue to purchase from them and I'm looking forward to seeing the innovative products that are released next! I use the Volumizing Shampoo and the Hydrating Conditioner in the shower. The shampoo makes my hair feel so clean and adds volume without making it frizzy. The conditioner does as good of a job as some of the hair masks l've used before. I love using The Towel right out of the shower - it's big enough to cover all of my hair and thick enough to really make a difference in the drying process. After letting my hair sit in the towel for about 15-30 minutes, I like to run some of the Leave-In Conditioner through my hair with my hands. It makes my hair feel so soft without weighing it down like many other leave-ins. I then like to do the same with the Air Dry Mousse and scrunch my ends a bit. It adds texture without adding frizz. This is a game changer for those of us who don't like using heat. It takes a lot for products to become part of my regular routine, and ALL of the products l've tried have impressed me. Thank you, Crown Affair!

  • Best new dry shampoo. Love that it is simple and easy to apply. It blends in very easily and smells great. It is lightweight so it doesn’t weigh you down a definite repurchase and gift for friends and family.

  • I looove the finishing gel! It smooths flyaways and gives my hair a polished look without feeling stiff or sticky. The best part is the scent, it smells so good, clean and fresh, which makes me want to reach for it even more. A little goes a long way, and it holds up well throughout the day. I’ve already repurchased because it’s become such a staple in my routine.

  • I wanted to love how elevated the products are but I'm not convinced the price point is worth it. The brush is beautiful and really smoothes my hair, but it is such a pain to clean. It really should already include the brush cleaner. The comb is... well, a comb. It's a convenient size to throw into your bag and does the job. As for their hair towel, when I first tried it completely changed my routine. I loved the simplicity of the design and how easy it was to use, but after only a few months the towel got moldy even with regular washing and bleaching. I stubbornly purchased a second thinking I could prevent it, but it quickly met the same fate as the first.

  • The spray nozzle is angled upward, so it is easy to pump when it is on the counter, which is something I did not think I would appreciate so much. It is also lightly scented, not overpowering, and gender-neutral. The price is a little steep for me personally for an everyday leave-in conditioner, but I do appreciate the splurge every once in a while.

    Verified purchase

  • Good god this product smells awful. My husband told me that if someone came into my house with such a strong fragrance on, I would make them leave, and he's 100% right. It took many shampoos to get the scent out. And the first day it was so strong it gave me a headache. I dont understand how such a clean brand (which I love about it!) would have such a strong scent. I mostly buy unscented products because I only shop super clean brands, and I would think this brand would have an unscented version. The actual product made my hair feel quite nice. But if you have an aversion to fragrance at all, beware.

  • The towel is one of my favorite hair buys ever. It’s amazing quality and so much more functional than other hair towels on the market. I love the crisp white color and the texture. I highly recommend it.

  • I have been a big hater of dry shampoo for years because I hate the buildup and smell, this has changed everything. It smells amazing, doesn't leave a residue and works!