Wool and the Gang
Samantha ŠLevel 2 14 Reviews
I've purchased a few kits and materials before. High quality yarn always, kits are descriptive and informative so you don't feel lost on a knitting project, and customer service is fab!
It's certainly marketed towards new knitters. A lot of the kits come with knitting needles and after some time, you don't need to buy another size of the same needles and so patterns and yarn are typically more affordable than a kit.
The brand also offers lots of YouTube tutorials on kits, knitting styles/patterns, and more!
There's tons of different kits from sweaters, to tops, to shoes, to scarves, to totes and more! I think these can make great gifts also :)