Better Brand makes low carb, low sugar, and high protein bagels using plant-based ingredients.

Better Brand is designing a Better future of food, so you have the freedom to indulge in your favorite foods and feel good about it. 

Aimee Yang

Better Brand

bagel

Food

The macros on these bagels are AMAZING, especially for a vegan product. However, there are much tastier vegan bagels available, with the tradeoff being the that the protein isn't as high. I tried the cinnamon swirl bagel. I let my Better Brands bagel thaw before putting it in the toaster oven, which took up a bit of time. Once heated and slathered in peanut butter, it just tasted....off. As others mentioned its quite spongey in texture (due to the vital wheat protein) and just doesnt taste good. It's also pumped up with fiber, I assume to reduce the net carb count. I eat a fair amount of fiber but these absolutely messed my stomach up. I'd rather drink my (vegan) protein shakes than try to stomach these sadly. I ended up returning them since I couldn't make it through 1 and they're quite expensive, even on sale. 

Given the nutritional profile these are pretty good. That said, I would completely remove the taste of the original version from your mind. It will NOT taste like a bagel or a Hawaiian role, so try to taste it as an isolated product and not compare it to anything.

I don't really have too many qualms with the flavor but I think the bagels could look a bit more like a bagel, they are round but some lack the central holes. My main feedback is that in the future streamlining how they're shipped would be ideal. If this was something I ordered regularly I wouldn't need a grand unboxing and would probably want the bagels shipped in a tube of shorts versus a pouch. I'd love more formats of this technology in various bread products in the future!

The unboxing was very impressive and made the experience feel very cool and special. I appreciated the instructions too since I would normally *never* toast a bagel but in this instance it did elevate the texture of the bagel. If I closed my eyes and someone gave me this bagel I would think it was a normal bagel. It's spongy and has a good flavor even without the cream cheese. Overall it's very tasty. If you go looking for differences between this bagel and another bagel, however, you will find them. People say the texture is a bit bready and I get that but I don't think it harms the overall experience of the bagel. If you really focus in on the flavor it tastes a bit protein-y too and is maybe a bit chewier than other bagels. But since it's supposed to be healthier that's not a big deal for me. 

Creating a 'bagel' with the carb content of one banana slice and sugar content of one stalk of celery is game changing. The formula and limited ingredients list really is impressive. But this is no bagel- it's a marketing tactic. It looks, feels and tastes like healthy bread shaped to look like a bagel. I couldn't eat it with just plain cream cheese, the flavor just isn't good enough. It's more well-suited with sandwich fix-ins or maybe an egg. For the price, I don't see this ending up in my grocery frequently. Packaging is very cool though. 

As many others have said,  I think it would definitely help to have the bagels pre-sliced, as the package says they need to either be eaten right away or frozen. And from what I have heard, it is best to have bagels that are already sliced before freezing them so you don't have to cut a frozen bagel. But of course, the most important thing to me is the taste, so there needs to be a focus on improving the taste of the product so people would pick that over this one.

I was really hoping to love this. A bagel that is better for you and still very tasty sounds amazing! However, this product did not live up to my expectations. Now the packaging and design of everything is super sleek and pretty. But it is perhaps a bit misleading since the image of the bagel on the outside of the packaging looks very different than what I actually got. I honestly think the look of the bagels I got were nice- it reminds me of what they looked like in New York (they have amazing bagels over there) when I went. So I wouldn't have minded if the packaging looked like what I got, but I would have preferred some consistency either way. And when it comes to the taste and texture, it was very disappointing. I tried one fresh and I did not like it. And later I tried one toasted and that wasn't much better either. Sadly I could not call this a better bagel, as I would still much rather get a fresh bagel from a shop than this. Perhaps those that aren't as critical about taste and texture (and deeply care about their health) would like this, but otherwise, I cannot recommend it to anyone.

Texture is great after it’s toasted. Reminded me of a regular frozen bagel. Taste is a little bland, definitely needed cream cheese. The nutritional values are great. So overall for a low carb, high protein bagel it’s a good product. But if you aren’t used to that much fiber it can be uncomfortable for the first few days. I recommend eating just half a bagel until your body adjusts to the fiber.

These bagels have been a game-changer for my morning. Typically, I get hungry about an hour after breakfast, but with the bagel I can get to the afternoon before I'm legitimately hungry again. The texture is definitely not bagel-like, but given the satiety factor and the macros, I can work with it. You do need to toast it until it's crispy (almost burnt) and add something to it, whether it's light butter and an egg, avocado, cream cheese or laughing cow etc. It's more of a vehicle for toppings than an actual "bread" if that makes sense.
My favorites are the plain, the everything bagel, the cinnamon, and the sesame. For the gluten-sensitive folks, I cannot recommend the gluten-free version :( The texture is wet cardboard, doesn't toast well, and has a bizarre aftertaste that no topping can overcome. 

It comes in a normal box with no special packing but asks you to freeze immediately once you get it which feels strange and curious how much it's needed and if I could just refrigerate it because another problem with it frozen is you absolutely need to cut and toast these so you have to do that strange semi-defrost first. Also If they did offer ones with seasoning like poppy or sesame seeds or everything seasoning it would definitely be a huge plus and help cover up some of the non bagel texture/taste. (but was overall way better than I was expecting

tl;dr = If you've ever found yourself uttering the words "you don't know what a good bagel is" or "it's all about the NY water" then this bagel isn't for you.

Full Review: I also sent a pack to my bagel aficionado brother (who also has experimented a lot with the "low carb/keto" friendly items and he said "It's by far the best 'non-carby' bagel I've ever had but...it's not a bagel. It's probably the closest you can get though without being a bagel"

a big no - the bagels were so dry, no taste - OK its low carb, low sugar plant-based but shouldn't alternate the taste - no gustative pleasure to eat these bagels. 

I bought the everything Better bagel with extremely low expectations, as I didn't really comprehend how a low-carb bagel could breach the realm of existence. However, after toasting it and giving it a try, I could hardly tell a difference between Better and other store-bought bagels. Of course, the difference is more evident when you compare these to, say, a fresh bagel from a bakery. Better Brand creates a bagel that's slightly chewier and airy compared to its denser and fluffier bagel shop counterpart, but the 25g of protein per bagel made it all worthwhile. Also, an individual bagel has a whopping 33g of fiber. Sensitive guts, proceed with caution.

Now, the price also makes this purchase a bit of a commitment, especially if spending over $2 for a plain bagel to you sounds a bit absurd. I got 4 for $12 at Sprouts (but it's $16 online for some reason?). At this price, I personally won't be having one everyday, but the Better bagel is nice to have around if I want something quick without sacrificing my protein intake for the day.

Overall, I was pleasantly surprised and will definitely be buying them again.

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