Tower 28 Beauty

Tower 28 Beauty

Tower 28 Beauty reviews and discussion

4.6

95% of reviewers would recommend to a friend

Reviews mention

  • Calming sos spray performance
  • Non‑sticky hydrating lip gloss
  • Gentle eczema‑friendly formulas
  • Blendable, natural‑finish complexion
  • Chlorine‑like sos spray scent
  • Glittery heavy balm bronzer
  • Inconsistent mascara longevity
  • Cream blush limited longevity

Tower 28 Beauty earns largely positive reviews for sensitive-skin-friendly formulas—standouts include the SOS Spray/Serum, ShineOn Lip Jelly glosses, SunnyDays SPF foundation, and the Swipe Serum Concealer—delivering calming, hydrating wear and easy, dewy application. Reviews also flag weaknesses: SOS’s hypochlorous mist can smell chlorinated and feel overhyped, some cream blushes and Bronzino lack longevity or run glittery/heavy, mascara may clump or smudge over time, packaging hinges and gloss leakage occur, and SunnyDays can oxidize, skew warm/yellow, or cling to dry patches depending on skin type.

AI summary based on Thingtesting reviews

434 reviews and posts

  • Definitivamente son una marca increíble, gentiles con la piel y el medio ambiente, su maquillaje que es a la vez para cuidar tu piel es impresionante 😍💖

  • Tower 28 is one of my favorite makeup/skincare brands. I use their products every single day. As someone with eczema and sensitive skin, this brand is very innovative and greatly appreciated. The BeachPlease Tinted Balm is great as an everyday blush, I specifically love Power Hour. My favorite product hands down is their ShineOne Lip Jelly. I have bought one for each of my friends and I have four different shades. I have a darker skin tone and usually have trouble finding lipglosses that show up on my skin tone, but these ones are so pigmented and hydrating. For anyone just getting into the brand, I'd definitely recommend the Lip Jelly, BeachPlease Tinted Balm, Tinted Sunscreen, and OneLiner Multi-Liner.

  • I have loved all the products I purchased from the brands and they have become must-haves. Their SOS spray is one of the only products I decided to subscribe to. I bought it for my partner too because he kept stealing it! Their blush is high quality, long lasting and easy to use. I use it as my everyday and travel blush. I love their colors and hope to try more products of theirs. Love their mission as well!

  • I’ve only tried a few things from this brand (facial spray, bronzer, blush) but I highly recommend it. The overall aesthetic is super cool, the products are easy to use, and the quality is amazing. It also comes at a relatively reasonable price point!

  • I wanted to love the mascara and I did at first, but it soon became clumpy and hard to apply. So will not be repurchasing.

  • I got their tester that included their tinted sunscreen, highlighter, cheek + lip balm, lip gloss, and spray. I do not regret this purchase at all! I'm obsessed with the tinted sunscreen and lip gloss. The tinted sunscreen feels super light on the skin and provides an excellent sheer cover. The gloss goes on smoothly and helps tie my entire everyday makeup look.

    Feedback

    The highlighter wasn't very pigmented.

  • Truly one of my holy grail beauty brands. The mascara, tinted SPF, concealer, and cream blush are in constant rotation, and the SOS spray is great to have in my arsenal for times of angry skin—love how inclusive this brand is and how it makes me rediscover the fun in makeup. Can't recommend highly enough!

  • I have tried a lot of concealers from Sephora and Tower28 reigns supreme. In addition to being a great formula, I found that the shade range was great if you’re someone who struggles to find olive/ neutral shades. I also love the shades and texture of the lip glosses I’ve purchased. I find that the price point is incredibly reasonable. Additionally, I had to contact customer service to exchange one item and had a wonderful experience, which makes me want to continue to repurchase

  • Lip glosses are great. They give the perfect amount of shine and a nice pop of color without being sticky. Really wanted to love the mascara but it fell short for me. I was surprised because of how well-reviewed it is, and even my cashier at Sephora (where I purchased) raved about it. Provides a decent amount of definition, but underwhelming in terms of volume and length. Also feels super heavy on my lashes, and noticed the formula started to dry out after only using a few times.

  • I’ve been on a clean beauty mission for over 8 years and tower28 really delivers! Not only are their products safe for certain skin issues but most products are also incredibly nontoxic & perform well on my Yuka app!

  • Tower 28 has never led me astray. I love all of their blushes (blend into the skin SO well and GREAT pigments). I also am obsessed with their mascara. Great for long beautiful lashes. I also love their customer service and all the fun pop ups they've been having all over LA. Good price point for the quality! Also I have to mention the SOS spray which saves my skin after a sweaty workout before I can make it home to wash my face!

  • I have used the cream blush and LOVE it. Great coverage, amazing pigments, and cute packaging

  • The daily barrier recovery cream is a nice rich, fragrance-free moisturizer. It would be perfect for someone with sensitive/dry skin! The sunny days tinted sunscreen has a nice, light application so definitely not a foundation, but great if you want a more natural look. I don’t know if the sos daily rescue spray really does anything, but it feels nice and I personally like that it smells a little like pool water- it reminds me of the summers I spent lifeguarding lol

  • Great addition to your care routine. I've been using SOS for two years now and let me just say, it is a game-changer! I love brining the travel size one with me everywhere i travel since my skin flares up from planes and it's improved my skin texture drastically. Overall, it's a nice little addition when your skin needs a little extra boost.

  • Just coming here to scream into the void that the Tower 28 Rescue Spray is worth the hype. Big acne-prone skin girlie here and I have one on me at all times. I keep the big boy spray in my bathroom and have the travel size in my purse ALWAYS. Don't fall for Amazon dupes, stick with the real thing for happy skin.

  • I've tried quite a range of Tower 28 Beauty and you absolutely get what they advertise - SOS Spray: sensitive skin's best friend. Sure, you can get the ingredient for "cheaper" but - as someone who largely doesn't shop online and loves to get rewards for loyalty shopping, I will be sticking with my T28 SOS Spray. Blush: a down-to-earth cream formulation. It won't last all day because of the cream formulation, but it's great for during the day and easy to reapply. The case can be recycled or repurposed and super easy to carry around! Lip Gloss: also a short wear, but wears beautifully. The packaging is great - the product won't ever leak or spill over and the color pay-off, albeit short, is gorgeous for a gloss. Mascara: if you use a setting spray, I recommend applying the mascara AFTER the setting spray - it will smudge less! This mascara has very minimal smudging for me (all mascaras smudge for me. Even waterproof ones lol) and doesn't wear too heavy or clumpy. If you are looking for high volume, this mascara is not for you - but if you are looking for some lightweight lengthening, this is definitely for you! I love the T28 line and always looking forward to trying more products in my line-up as space becomes available.

  • my go to lipgloss !!!!!! literally don’t leave the house with out it in shade pistachio!

  • Their SOS facial hydrochloric acid spray is so refreshing to the skin and always a go-to for airplanes, gyms and long days out when it’s super hot weather.

  • If you prefer a powder formula, ignore this, if you’re a cream girl this product is for you. Most skin-like finish I’ve had in a blush that is actual natural and not some baby doll look that so many brands go with now a days (looking at you cloud paint…) It’s light enough to wear everyday but also buildable so if you wanna go more dramatic you can. I was gifted this by a friend so I can’t speak to the cost but honestly I don’t care how much it is I’ll be replacing it the moment it runs out.