Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • We love this TP. Good quality, affordable, and classy packaging.

  • Love the packaging and grooves on the product but it’s a little hard

  • These bamboo TP are softer than I expected. They’re not the softest paper I’ve tried but given the sustainability mission the brand shoots for, I give them credits for that.

    Verified purchase

  • This is a very good toilet paper. It is not too thick, but still strong and soft. Also it has a good size of the squares.

    Verified purchase

  • My only gripe with the product is the regular price being a little on the high side. The paper is soft and works well for both the top and bottom of the human body.

    Verified purchase

  • This toilet tissue is some of the best I’ve ever used. It is very soft but not too soft which is amazing. My daughter really enjoyed it and loved that it was gentle enough for her sensitive skin.

    Verified purchase

  • It’s not to soft like other brands

    Verified purchase

  • Reel paper products are a great alternative to paper products made from trees! It’s nice to have a product you use every day that doesn’t harm the environment

    Verified purchase

  • We love it! We love that is sustainable and has a great message from the package to every roll

    Verified purchase

  • This TP is great! It’s soft and more affordable than some of the other bamboo players out there. It’s also durable! It more than makes ups for traditional tree-based toilet paper! I’m sold and will be using it again!

    Verified purchase

  • Love that the brand is sustainable, but ended up switching to an alternative that I can order with other items rather than just the toilet paper. I also prefer them not to be individually wrapped, however, the product is high quality.

  • Absolutely loved the toilet paper but didn’t like the paper towels. The toilet paper is really strong but the paper towels were not absorbent enough—but I’m not as big on rags as I should be! Overall I would highly recommend this brand as a sustainable alternative.

  • Great idea, but uncomfortable feeling (if ya catch my drift). the subscription model makes it so you never have to think about running out to grab TP, but wish it was a bit more comfortable.

  • This is my fav toilet paper! I love that it is eco-friendly and doesn't feel weird. It is most similar to double-ply normal toilet paper but is a little, tiny bit rougher than normal. However, I have never felt like it was too rough or hard. I also really appreciate their subscription service.

  • We get this from Target and we absolutely love it. Never going back to paper again!

  • Toilet paper is one of those products that is needlessly awful for the environment. I've tried a dozen sustainable options and seen the improvement in the overall category over the least year or so. Reel is a good no-gimmick option that I can recommend. It's durable without feeling too rough, and reasonably priced for bamboo toilet paper. Your family is unlikely to notice the switch.

    Feedback

    Love that the packaging is also eco-friendly. No plastic necessary.

  • I've used many either recycled or non paper products. Before this we bought Who Gives a Crap. Between my husband and I, we both liked Reel better. Nice you can order at Target too!

    Feedback

    ??

  • LOVE reel. I wanted to find a safer toilet paper brand and it is a plus that its more sustainable!

    Feedback

    No improvement.

  • I’ve tried the toilet paper and the older version of their paper towels. I love the toilet paper and that you can get it at Target in a pinch. It’s better than other eco toilet paper-doesn’t ball up, strong yet soft.

    Feedback

    The paper towels were just ok, but I know they’ve since been redesigned.

  • I tried the reel candle recently and love it! Very high end quality. My whole room smells so fresh and it lasts for a long time. I also love the packaging of the candle.

    Verified purchase