Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.

Our story started when we came across a staggering statistic about the estimated number of trees cut down each day to make toilet paper - 27,000 - and knew something had to change.

At Reel, we reimagined what paper could be and set out to make sustainable, premium paper products without the use of virgin tree fibers or plastic packaging. We tirelessly tested our products to get them just right, so you don't have to sacrifice quality when choosing a sustainable paper alternative.

Our hope is that our community can help encourage small changes that make a big difference for our planet.

Reel toilet paper is highly praised for its eco-friendly and sustainable nature along with its use of high-quality materials. The brand is admired for its soft and durable toilet paper made from bamboo, without any plastic packaging, and is recyclable. However, some customers perceive the paper to be a bit rough and not as soft as conventional brands. Also, it's considered a bit pricey and thin.

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Big fan - and my boyfriend likes it too! I like that it's soft and good for the environment. 

This is a very good toilet paper. It is not too thick, but still strong and soft. Also it has a good size of the squares. 

These bamboo TP are softer than I expected. They’re not the softest paper I’ve tried but given the sustainability mission the brand shoots for, I give them credits for that. 

It gets the job done, but it's definitely not the softest bamboo toilet paper I've used. I do like this is easily found in grocery stores though! 

I absolutely love this ! The paper is a perfect picture and not too soft, but not too rough. I love the each one is individually wrapped 

It doesn’t feel like any different from normal toilet paper brands which is what I was afraid of 

The toilet paper feel a little rough. My family doesn’t like it because the toilet paper are too thin. I like it that it is good for environment . 

We typically buy bulk toilet paper at Costco, but have explored new products to live more sustainability. This toilet paper holds up well, but is a little less soft than your average roll. You do get a nice amount of sheets per roll and I like that each roll comes wrapped for cleanliness. I do feel a bit better knowing this toilet paper is tree and dye free which is better for our planet and my body.

Never used a toilet paper ever before that's made with bamboo so was super skeptical to try this one out. But it's super soft to use and is great for the environment as well. Will definitely repurchase this over and over again.

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