Our story started when we came across a staggering statistic about the estimated number of trees cut down each day to make toilet paper - 27,000 - and knew something had to change.
At Reel, we reimagined what paper could be and set out to make sustainable, premium paper products without the use of virgin tree fibers or plastic packaging. We tirelessly tested our products to get them just right, so you don't have to sacrifice quality when choosing a sustainable paper alternative.
Our hope is that our community can help encourage small changes that make a big difference for our planet.