Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • Better for you toilet paper? It was great! It was not thin and held together great. Only thing I would say is it is slightly pricy for what you get. But other than that, I have no complaints!

    Verified purchase

  • Reel Toilet Paper is a game-changer! Its sleek design and easy-to-use dispenser make bathroom visits a breeze. Plus, the paper itself is soft and strong, ensuring a comfortable and hygienic experience. Highly recommend!

    Verified purchase

  • Reel is my favorite Brand! It lasts so much longer than other TPs and is better for the environment! It’s a win win! I highly recommend!

    Verified purchase

  • It thick but not scratchy. It’s so soft. I love that it doesn’t rip when you wipe. The packaging is great as each roll is individually wrapped.

    Verified purchase

  • I love the idea of plastic free toilet paper for my home, something that I'm constantly using every single month. Such an easy way to reduce single use plastic into your house. Definitely going to continue with reel and be more mindful of where I can cut back on single use plastic for a home essential!

    Verified purchase

  • A great sustainable option that isn't as pricey as most of the other bamboo paper products out there.

    Verified purchase

  • Love it. Not scratchy at all and also sustainable

    Verified purchase

  • Wow this toilet paper is DIFFERENT and Special! I mean its thin but very strong! I love

    Verified purchase

  • Since this is bamboo TP, I didn't expect soft paper. The quality of the paper is fine, and it does its job perfectly. One downfall is that the price is a little bit high, but I understand because it is bamboo-derived TP.

    Verified purchase

  • The toiletpaper is much softer than regular brands and I have never tried bamboo toiletpaper before. It does not tear like regular store brands. However I think the price is too high, maybe if it were about 1/2 the price I would purchase regularly.

    Verified purchase

  • Love this product! It works really well and is sustainable, a double positive. I would only buy it if it is on sale, but still a great option.

    Verified purchase

  • I love this alternative, sustainable toilet paper! It is on the pricey side but it feels good to make intentional purchases for the planet.

    Verified purchase

  • A few months ago, I was just browsing through Target and came across this new brand of toilet paper that looked completely different from the Charmin Ultrasoft I usually buy. It had cardboard packaging and cool branding. After reading about the brand on the box, I was suckered into buying it and figured I would give it a shot. I expected it to be low-quality, as some eco-friendly products are, but boy, was I wrong. I didn't think this would compete with the Charmin Ultrasoft, but it doesn't even come close, it is considerably better quality. The experience is much more user-friendly, as a major downside to Charmin is that it flakes off, but not with Reel. Reel REELy (haha) changed the game. Pros: - Eco-friendly - High quality - Recyclable packaging - Nice, aesthetic branding - Available in Target and online Cons: - Expensive compared to competing brands (but worth the money in my opinion!)

    Feedback

    My only critique is to lower the price to compete better with other brands on the market, and to make toilet paper more affordable.

  • REEL is fantastic - quick delivery, not a piece of plastic packaging in sight. Plus I love their commitment to giving back and environmental stewardship. The rolls last a long time too!

  • Overall great product that I can appreciate the company's strong stance on engineering a product that eliminates any reliance on plastic. The toilet papter lasts much longer than most other brands and has weight to the rolls giving one good value for the price. It isn't the softest, but not rough either.

    Verified purchase

  • Love this toilet paper

    This toilet paper is not only sustainable, but also nontoxic for our bodies. It is sturdy so you don't have to sacrifice texture.