Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.

Our story started when we came across a staggering statistic about the estimated number of trees cut down each day to make toilet paper - 27,000 - and knew something had to change.

At Reel, we reimagined what paper could be and set out to make sustainable, premium paper products without the use of virgin tree fibers or plastic packaging. We tirelessly tested our products to get them just right, so you don't have to sacrifice quality when choosing a sustainable paper alternative.

Our hope is that our community can help encourage small changes that make a big difference for our planet.

Reel toilet paper is highly appreciated for its eco-friendliness, sustainability, and quality. It's made from bamboo, doesn't use plastic in packaging, and is recyclable. However, some users find it less soft than other brands and more expensive.

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My boyfriend loves the feel of this tp!  We will continue to purchase, especially when discount codes are offered via promotional email!  Their paper towels are also intriguing and I intend to purchase in the near future!

I loved that it was no plastic and it was sustainable.  It could have been a little softer, but I will take sustainability over that.

Love the packaging. The paper is not as soft as some other bamboo brands but not rough either. I've tried 4 different bamboo bath tissues so far and they all tend to be less soft than regular paper bath tissues. That is fine with me though and I am not planning on switching back.

Never used a toilet paper ever before that's made with bamboo so was super skeptical to try this one out. But it's super soft to use and is great for the environment as well. Will definitely repurchase this over and over again.

Absolutely awesome product, individually packaged rolls, and they don’t rip easily. My only issue is the cost is astronomical. Probably won’t buy again unless there’s a giant discount.

this toilet paper is way better than the normal and feels nice 

I thought this toilet paper was pretty good! It's not the softest I've ever used but I like that it's made from bamboo and better for the environment!

Good quality but idk if it’s worth the high price tag unless you are doing it for environmental purposes 

Great product. I like it so much. I will definitely buy it again.

I was surprised I loved this toilet paper! I had never tried bamboo toilet paper before but it was so soft. I love their sustainability mission as well!

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