Reel
4.7 • 1,305 Reviews
Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.
4.7
Reel earns strong reviews as an eco‑friendly bamboo toilet paper that performs: users praise its soft‑but‑sturdy, lint‑free texture, good absorbency, and clean, plastic‑free packaging, and many switch from legacy brands. Reviews also flag drawbacks—several find it less plush than premium papers, some note smaller rolls or thinness, and many call it pricey—making softness expectations and budget the key trade‑offs.
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1mo ago
I like it! It's certainly more expensive than regular toilet paper and not as plush, but it's much better for our health since it's free of PFAS. The rolls are also a bit smaller than the ones I'm used to but again, I think it's a worthy product if you want to prioritize your health.
7d ago
I love it! I've been looking for a company that checks my boxes and found it with Reel. It's better for the environment using bamboo instead of trees, non-dye, black/brown owned, doesn't shed. Highly recommend.
10d ago
A great sustainable alternative to traditional toilet paper. It's strong, holds up well, and is softer than expected for bamboo. I like that it's made without trees and has minimal packaging. It's a little less plush than premium brands, but overall a good choice.
I switched to this brand to be more eco-friendly in the bathroom. Since Dec. 2019, yes I checked my order status, I have continually purchased reel. I would purchase for my household at the time and have even started to bring it with me when out of the house. Knowing that I am not using trees to clean myself is a good feeling and the softness and strength of the tp is pretty perfect. The price per box is not bad with a sale.
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What is Reel?
Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.
In their own words
Our story started when we came across a staggering statistic about the estimated number of trees cut down each day to make toilet paper - 27,000 - and knew something had to change. At Reel, we reimagined what paper could be and set out to make sustainable, premium paper products without the use of virgin tree fibers or plastic packaging. We tirelessly tested our products to get them just right, so you don't have to sacrifice quality when choosing a sustainable paper alternative. Our hope is that our community can help encourage small changes that make a big difference for our planet.
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B Corp
Every purchase of Reel helps fund access to a toilet for someone in Haiti through our partnership with SOIL (oursoil.org)
