Reel

4.7 • 1,302 Reviews

Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.

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Reel Reviews

Best of Thingtesting4.7

Reel reviews are generally positive, with many users expressing satisfaction with the product. Yes, Reel works effectively, providing a balance of softness and strength, making it a good choice for eco-conscious consumers. The brand's strengths include its commitment to sustainability and quality. However, some users find Reel to be expensive and less soft compared to traditional brands. If you're considering a switch to a more environmentally friendly option, Reel offers a reliable yet slightly pricier alternative.

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Reviews and Posts

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  • 2mo ago

    I was surprised by the toilet paper. It was actually kind of soft and worked well. I liked that it had individual wrapping too s it felt fancy for sure. I’m happy I was also able to find it at local store and not just online

    Verified purchase

  • 3mo ago

    This brand makes quality toilet paper. It’s thick, durable, and doesn’t leave a residue—love it. I also think their mission is great and I like knowing it has environmental benefits. For being a sustainable brand, I think the price is a good value. At $31 for 24 rolls, I think it’s pretty reasonable. It’s a really great substitute for regular toilet paper.

    Verified purchase

  • 4mo ago

    I love the feel and absorbency of this product, however, not crazy about the price. I would love to be able to help the environment more when choosing toilet paper but not at this significant price increase.

  • 23d ago

    I absolutely love this toilet paper! I mean, I would much rather use this toilet paper to wipe myself in any other brand, and that says a lot. And for this to be cofounded by a black man, was the cherry on top for me as an African-American woman, such as myself. I bought these items religiously from target. And it’s a shame that I don’t shop at target anymore, but I definitely have to make sure I go out of my way to buy the REEL toilet paper. I only found them at target but I’m sure they’re at other places so I will definitely go online and find that.

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Alternatives

What is Reel?

Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.

In their own words

Our story started when we came across a staggering statistic about the estimated number of trees cut down each day to make toilet paper - 27,000 - and knew something had to change. At Reel, we reimagined what paper could be and set out to make sustainable, premium paper products without the use of virgin tree fibers or plastic packaging. We tirelessly tested our products to get them just right, so you don't have to sacrifice quality when choosing a sustainable paper alternative. Our hope is that our community can help encourage small changes that make a big difference for our planet.