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Reel

4.7 • 1,302 Reviews

Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.

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Reel Reviews

Best of Thingtesting4.7

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

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  • 7mo ago

    I switched to this brand to be more eco-friendly in the bathroom. Since Dec. 2019, yes I checked my order status, I have continually purchased reel. I would purchase for my household at the time and have even started to bring it with me when out of the house. Knowing that I am not using trees to clean myself is a good feeling and the softness and strength of the tp is pretty perfect. The price per box is not bad with a sale.

  • 8mo ago

    This is my current go-to toilet paper! I love that it's eco friendly, and nontoxic (no PFAS) so safe for me and my family. It's softer than other tree-free brands I've tried in the past, but not AS soft as conventional stuff. So it's good, but not *great* on the comfy booty scale! I also like that it's plastic free packaging; it comes individually wrapped in paper, so it can be totally recycled. Tip: I've found it to be about half the price when buying in stores (Target) vs via their website.

  • 8mo ago

    I actually feel clean after using Reel because it doesn't leave lint behind, like other brands. It's just soft enough to be a pleasant experience, while remaining strong enough to get the job done cleanly. I am so happy with the quality of the product as it doesn't easily shred or disintegrate.

  • 1y ago

    I absolutely love this toilet paper! I mean, I would much rather use this toilet paper to wipe myself in any other brand, and that says a lot. And for this to be cofounded by a black man, was the cherry on top for me as an African-American woman, such as myself. I bought these items religiously from target. And it’s a shame that I don’t shop at target anymore, but I definitely have to make sure I go out of my way to buy the REEL toilet paper. I only found them at target but I’m sure they’re at other places so I will definitely go online and find that.

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What is Reel?

Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.

In their own words

Our story started when we came across a staggering statistic about the estimated number of trees cut down each day to make toilet paper - 27,000 - and knew something had to change. At Reel, we reimagined what paper could be and set out to make sustainable, premium paper products without the use of virgin tree fibers or plastic packaging. We tirelessly tested our products to get them just right, so you don't have to sacrifice quality when choosing a sustainable paper alternative. Our hope is that our community can help encourage small changes that make a big difference for our planet.