3.85 Ratings

Reel creates tree-free, plastic-free bamboo toilet paper to promote sustainability.

Ships to
March 2019
Santa Monica, California
Derin Oyekan
Livio Bisterzo
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Reel Reviews

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How would you rate your experience overall?

Started using Reel in 2020 because I wanted to move to more sustainable home products where possible. Wasn’t sure how I would like bamboo, but found this toilet paper to be surprisingly thick, to the point that you can use fewer squares. It isn’t plush/cottony like a lot of paper brands, but it definitely has a smooth feel that doesn’t chafe.


Ultimately I switched to a competitor for two reasons: price (Reel comes out to roughly $1.30 a roll) and disappointment with the company’s actual impact. Given that they market as a “for good” company, it’s extremely difficult to figure out how much of their $$ actually goes to support sanitation-relates charities. It’s nested deep in their FAQs - $0.50 a box.

High quality
a month ago

during lockdown my partner and I tried many bamboo TP brands and this one was our favorite. gets the job done!


nothing I can think of!

Lovely customer supportHigh qualityInnovative productCool look & feelWorth the money 💸Fun unboxing 📦Travel friendly ✈️Works really wellEco-friendly packagingSustainable productsLove the brand's mission 💕
6 months ago

I really love the idea behind this... plus it makes buying toilet paper fun! My only complaint is that it is not super soft like you may be used to, it's kind of rough and more like a paper towel... but still gets the job done!

Innovative productCool look & feelFun unboxing 📦Eco-friendly packagingSustainable products
7 months ago

I love the concept but the toilet paper looks and feels like paper towels. It is not soft at all. Maybe some people like this feeling but it's irritating to me.


24 is a lot of rolls for one person, they should offer a smaller pack size or even a trial quantity (4-6 rolls) so someone isn't stuck with a 6 month supply of toilet paper they don't like

2 months ago

I've been on the Reel subscription for quite some time now. I love that it shows up at the door and it was great during quarantine. While everyone was out hoarding everything like crazy people, our TP order showed up at the perfect time. The toilet paper isn't that super-soft plush TP, but I don't mind the feel of it and the rolls last a long time.

Eco-friendly packagingSustainable products
4 months ago