Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • I switched to this brand to be more eco-friendly in the bathroom. Since Dec. 2019, yes I checked my order status, I have continually purchased reel. I would purchase for my household at the time and have even started to bring it with me when out of the house. Knowing that I am not using trees to clean myself is a good feeling and the softness and strength of the tp is pretty perfect. The price per box is not bad with a sale.

  • This is my current go-to toilet paper! I love that it's eco friendly, and nontoxic (no PFAS) so safe for me and my family. It's softer than other tree-free brands I've tried in the past, but not AS soft as conventional stuff. So it's good, but not *great* on the comfy booty scale! I also like that it's plastic free packaging; it comes individually wrapped in paper, so it can be totally recycled. Tip: I've found it to be about half the price when buying in stores (Target) vs via their website.

  • I actually feel clean after using Reel because it doesn't leave lint behind, like other brands. It's just soft enough to be a pleasant experience, while remaining strong enough to get the job done cleanly. I am so happy with the quality of the product as it doesn't easily shred or disintegrate.

  • I absolutely love this toilet paper! I mean, I would much rather use this toilet paper to wipe myself in any other brand, and that says a lot. And for this to be cofounded by a black man, was the cherry on top for me as an African-American woman, such as myself. I bought these items religiously from target. And it’s a shame that I don’t shop at target anymore, but I definitely have to make sure I go out of my way to buy the REEL toilet paper. I only found them at target but I’m sure they’re at other places so I will definitely go online and find that.

  • I really like their bamboo toilet paper because it's better for the environment, and it makes no difference to me when compared to paper. It's not the softest paper, but it's not thin or scratchy at all. Each roll lasts a decent amount of time compared to other brand's of toilet paper I've used. It is a little more expensive than other toilet papers, but I think the extra cost is worth it if you can afford it for sustainability reasons.

  • I purchased the product through a Thing testing offer. The product was very easy to find in the store. It felt a little different than the regular paper, as it is made from Bamboo. I felt that it was soft and strong. It is a 3-Ply paper which is the thickest and most absorbent type of toilet paper. It perforates really good where most others just tear. However, the packaging for toilet paper often includes plastic, which can contribute to waste. This product is free from plastic. I would recommend this product if you are looking for a sustainable toilet paper. The pricing is great!

    Verified purchase

  • Sustainable toilet paper has improved a lot over the years (I remember when it felt like sandpaper). Reel is 3-ply and super soft. I've also found that they have a lot of discount offers, so it's not outrageously expensive. Would definitely recommend.

    Verified purchase

  • I'm a business owner. One of my employees told me about this brand. We were ordering before the whole COVID shutdown. As a business, we were stress-free from having to worry about the toilet paper dilemma. Our employees felt like royalty (Bamboo paper does not let us down). They still love it, we remain loyal members with a subscription that meets our needs. THANK YOU REEL!

    Feedback

    As far as improvements are concerned I think the price is the only improvement needed. Please lower your cost. Our families would love to order but they say it's too expensive.

  • I was surprised by the toilet paper. It was actually kind of soft and worked well. I liked that it had individual wrapping too s it felt fancy for sure. I’m happy I was also able to find it at local store and not just online

    Verified purchase

  • This brand makes quality toilet paper. It’s thick, durable, and doesn’t leave a residue—love it. I also think their mission is great and I like knowing it has environmental benefits. For being a sustainable brand, I think the price is a good value. At $31 for 24 rolls, I think it’s pretty reasonable. It’s a really great substitute for regular toilet paper.

    Verified purchase

  • REEL is my favorite bamboo toilet paper. Once I educated myself on the toxins in toilet paper, I tried a handful of bamboo TP brands. REEL came out on top with regards to softness, ingredients, cost, and shredding. I like REEL paper towels too.

    Verified purchase

  • Definitely a great deal with the price! And it feels nice and durable and not to mention the beautiful eco friendly packaging!

  • Good quality environmentally friendly toilet paper. Does not fall apart or crumble when using. Stiffer and better overall than most toilet papers I’ve tried. Definitely just right for us. Nicely packaged and individual rolls as well. Perfect for guest bathrooms or just a nice display in your bathroom.

    Verified purchase

  • I love this toilet paper, it has a great texture and it’s comfortable! No residue left behind on your behind 😂. Kind of pricy but whenever there’s a good deal on these I stock up. I highly recommend!

    Verified purchase

  • I’m a big fan of this brand. The subscription is very convenient, and I like the packaging. I can leave out extra rolls in the guest bathroom and it still looks nice.

  • I love reel toilet paper, not only is it sustainable but the quality is a great balance of soft and durable. It also doesn’t leave lint and I feel like a roll lasts a long time:

    Verified purchase

  • I really love this product! I was hesitant to try something different, but the Reel bamboo toilet paper is just as soft as other brands. It's a little thinner than others, but overall it holds up. I love that I can feel good about using this product knowing that it's more sustainable. The price is a bit higher than I would have expected, but for the quality and the fact that it's better for the environment I can mostly overlook that part.

    Verified purchase

  • I love the feel and absorbency of this product, however, not crazy about the price. I would love to be able to help the environment more when choosing toilet paper but not at this significant price increase.

  • I have bought Reel tree free bamboo toilet paper a few times now and there are so many things that I really love about it. Each roll is individually wrapped which makes it nice to store a few extra rolls in the powder room closet for easy access to a fresh roll when needed . The squares are all very absorbent so you don’t need very many to get the job done and one roll seems to last a long enough time so I don’t need to change it out very often. I also know that there are no added dyes, inks, or plastics which makes it great for even the most sensitive skin. I feel like I’m doing a great thing for the environment as well since it’s made from a natural sustainable resource of 100% bamboo.

    Verified purchase

  • Love this toilet paper! Best eco-friendly alternative toilet paper and has the perfect feel on your tush lol I love the wrapping it's clean and trendy. Kind of pricey to be honest but you can find great sales at Target sometimes for 20 to 30% off !!!