4.2
82% of reviewers would recommend to a friend
Pattern Beauty
4.2 • 36 Reviews
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4.2
82% of reviewers would recommend to a friend
Pattern Beauty earns positive reviews for effective curl care across 2C–4C textures—hydrating shampoos, rich conditioners, and standout stylers like the Firm Hold Gel and edge control deliver definition, softness, and sleek hold—yet the brand draws criticism for heavy, oil/butter-forward formulas that can weigh hair down, limited slip in some conditioners/creams, and scents that not everyone enjoys. Reviews also note occasional dryness or crisp results for certain hair types and mixed performance of tools and accessories.
AI summary based on Thingtesting reviews
3mo ago
I bought the palo santo styling cream and the smell is great. I think the weight of the product is good for some things but it weights my hair down a bit. I maybe would use it more if my curls were a bit tighter

6mo ago
This is a wonderful hair dryer for curly hair. It has attachments that click into place and can't be knocked off accidentally, which is wonderful as I have broken many diffusers. I would have given this 5 stars but the shipping took almost a month and it was supposed to be 3-5 days. I also got a sample of th conditioner which I have found to be pleasant in scent and seems to agree with my curls

6mo ago
I have the detangler nectar from Pattern Beauty and I think it is a fine product. I likely will not be purchasing it again as there are so many options out there for a lesser price than this and I don't think this product is necessarily worth the price.

BEST GEL EVER. I USE THIS GEL EVERY SINGLE DAY TO DO MY SLICK BACKS. FOLLOW MY TIKTOK @maddiediaries to see me try this product and more products like this.

I was a eco style girl for years when I went natural, ugh. I wanted something that wouldn’t give me terribly headaches after two days and I think I found it. I didn’t expect to fall in love with this gel because of the scent people said in reviews. I decided to go into Sephora and smell it myself before I purchased it. Honestly, I smelt nothing but hair gel lol. I’ve been using it for months and I can say it’s one of the best. Hasn’t flaked, irritated my sensitive scalp, or gave me headaches. Easy to use and a little goes a long way. My hair is pretty frizzy and thick so, being able to put my hair in a puff is a breeze now. Give it a shot, I love it.
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My hair loves this stuff, or at least it felt like my hair was very conditioned after using this product. The conditioner does the job of leaving my hair buttery soft and I really enjoy the rich texture and scent. I would recommend starting with the small travel size to see if you enjoy it and then moving up to the bigger sizes once to test it out, which is what I did. My only recommendation is that the brand work with more curl specialists in the industry to help perfect the products and formulas as some curl specialists don't recommend products with a high amount of heavy oil and butter. Other than that it's a solid product.
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My only recommendation is that the brand work with more curl specialists in the industry to help perfect the products and formulas as some curl specialists don't recommend products with a high amount of heavy oil and butter.

I have the shampoo, conditioner, styling cream and mask and have been happy with everything. I feel like the shampoo does not get soapy but I don't shampoo my hair that often. I really like the hair mask and use it about once a week and notice a huge difference. I have only used the styling cream during the spring so we'll see how it holds up during the humidity over the summer.

3y ago
Love them. Used the shampoo, heavy conditioner, leave in conditioner, curly gel and edge control. They all work fabulous together. Hoping that the formula doesn’t change.

3y ago
I’m LOVE!! Works great with both 3b and 4a hair.

I have tried the argon oil hair serum. I really liked it and I want to try their other products. As someone with curly hair I love trying new products for my curls.
It was a great product. I have a loose curl witch could mean it will be frizzy and don’t curly if not using the correct product. Pattern Beauty has been wonders to get my curls to defend and not be a frizzy mess
I have naturally curly hair and am always on the hunt for the best curl cream. I like Pattern’s a lot, but it needs more slip in my opinion. The curl cream feels more like a lotion to me and doesn’t define my curls as well as other brands. I love how Pattern products smell and look. The leave-in conditioner is a winner for me.
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The products are a little spendy compared to other brands that work just as well.
I love to support Black women, but this product is not it. This stripped my hair of all its natural oils and left it feeling dry and rough. My curls were not a fan unfortunately.
3y ago
I tried their hair styling cream. I didn't know how much to use at first but after finding out the right amount for my hair, I find that the cream works really well.
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I think that the products are good, but pretty expensive.
I use the Pattern leave-in conditioner (2C type & fine hair) and I like it because it's lightweight and keeps my curls soft and hydrated! It smells great but I kinda wish it was more natural.
3y ago
I am obsessed with Pattern. My short curly natural hair loves the hydrating shampoo and the medium conditioner. I use the leave-in conditioner daily and the curl gel along with Paul Mitchell's foaming pomade. I love the light smell and the quality products. I make sure I always have my products.
I, unfortunately, have not gotten to try any other product of theirs than the hair towel. The price is what I think deterred me from ever taking the leap and trying... though I always return every few months to see if they've released a new product I can get behind trying. Their hair towel is, well, a towel. It doesn't seem to cause my hair any damage, though it's a little small. The loop is also a little too small to actually get the end of the towel into it securely enough to prevent the wrap-do from undoing itself. In the end, it does the bare minimums required of it, which is being enough to do a couple of squeezes and get an okay amount of water out to not leave streams running down my back. I can't really take points away from it for that, but I can't give five stars due to the amount of room left for improvement.
I tried their leave in conditioner, for reference I have 2C type hair. It was surprisingly lightweight on my hair and very hydrating. Definitely will be trying other products from Pattern!
I like the leave in conditioner and jojoba oil. I think that it helps control my hair a bit although it doesn't stop the frizziness as much as I'd like it to. I do like how lightweight these products are and do not have a strong smell.
Really cute Afro picks. Great quality too because I have thick hair and I have no issues