Pattern Beauty features affordable and effective products that target curly and coily hair.

Tracee Ellis Ross

Hair Care

Pattern Beauty

hair towel

Detangler nectar

Beauty

Personal Care

Shampoo & Conditioner

I have tried the argon oil hair serum. I really liked it and I want to try their other products. As someone with curly hair I love trying new products for my curls.

I’ve been using the detangling nectar ever since it came out to detangle my hair before I wash my hair and it is a game changer. No matter what state my hair is in this product helps me get out every single knot out of my hair. The slip is amazing, my hair loves it, and I can detangle my whole head in an hour two hours at the most. It has helped me shorten my wash day hair routine. 

I’ve been using there other products but not as consistently, I’ll update when I do. 

BEST GEL EVER. I USE THIS GEL EVERY SINGLE DAY TO DO MY SLICK BACKS. FOLLOW MY TIKTOK @maddiediaries to see me try this product and more products like this. 

My only recommendation is that the brand work with more curl specialists in the industry to help perfect the products and formulas as some curl specialists don't recommend products with a high amount of heavy oil and butter. 


My hair loves this stuff, or at least it felt like my hair was very conditioned after using this product. The conditioner does the job of leaving my hair buttery soft and I really enjoy the rich texture and scent. I would recommend starting with the small travel size to see if you enjoy it and then moving up to the bigger sizes once to test it out, which is what I did. My only recommendation is that the brand work with more curl specialists in the industry to help perfect the products and formulas as some curl specialists don't recommend products with a high amount of heavy oil and butter. Other than that it's a solid product.

The products are a little spendy compared to other brands that work just as well. 

I have naturally curly hair and am always on the hunt for the best curl cream. I like Pattern’s a lot, but it needs more slip in my opinion. The curl cream feels more like a lotion to me and doesn’t define my curls as well as other brands. I love how Pattern products smell and look. The leave-in conditioner is a winner for me. 

It was a great product. I have a loose curl witch could mean it will be frizzy and don’t curly if not using the correct product. Pattern Beauty has been wonders to get my curls to defend and not be a frizzy mess

Really cute Afro picks. Great quality too because I have thick hair and I have no issues 

I was a eco style girl for years when I went natural, ugh. I wanted something that wouldn’t give me terribly headaches after two days and I think I found it. I didn’t expect to fall in love with this gel because of the scent people said in reviews. I decided to go into Sephora and smell it myself before I purchased it. 

Honestly, I smelt nothing but hair gel lol. I’ve been using it for months and I can say it’s one of the best. Hasn’t flaked, irritated my sensitive scalp, or gave me headaches. Easy to use and a little goes a long way. My hair is pretty frizzy and thick so, being able to put my hair in a puff is a breeze now. Give it a shot, I love it.

I like the leave in conditioner and jojoba oil. I think that it helps control my hair a bit although it doesn't stop the frizziness as much as I'd like it to. I do like how lightweight these products are and do not have a strong smell.

I think that the products are good, but pretty expensive.

I tried their hair styling cream. I didn't know how much to use at first but after finding out the right amount for my hair, I find that the cream works really well.

Love them.  Used the shampoo, heavy conditioner, leave in conditioner, curly gel and edge control.  They all work fabulous together.  Hoping that the formula doesn’t change.  

I have the shampoo, conditioner, styling cream and mask and have been happy with everything. I feel like the shampoo does not get soapy but I don't shampoo my hair that often. I really like the hair mask and use it about once a week and notice a huge difference.  I have only used the styling cream during the spring so we'll see how it holds up during the humidity over the summer.

I’m LOVE!! Works great with both 3b and 4a hair. 

I tried their leave in conditioner, for reference I have 2C type hair. It was surprisingly lightweight on my hair and very hydrating. Definitely will be trying other products from Pattern!

I tried this, but I don’t think I gave it a fair chance.  I returned it because I prefer products with more natural ingredients.

I, unfortunately, have not gotten to try any other product of theirs than the hair towel. The price is what I think deterred me from ever taking the leap and trying... though I always return every few months to see if they've released a new product I can get behind trying.

Their hair towel is, well, a towel. It doesn't seem to cause my hair any damage, though it's a little small. The loop is also a little too small to actually get the end of the towel into it securely enough to prevent the wrap-do from undoing itself. In the end, it does the bare minimums required of it, which is being enough to do a couple of squeezes and get an okay amount of water out to not leave streams running down my back. I can't really take points away from it for that, but I can't give five stars due to the amount of room left for improvement. 

I’m a big fan of Pattern Beauty. The shampoo and conditioner are great, and their leave in conditioner is great too! I wish that the packaging was a bit better though. Unfortunately there usually ends up being shampoo or conditioner left in the tube, usually a significant amount, and i have to cut it open to use it. 

I am obsessed with Pattern. My short curly natural hair loves the hydrating shampoo and the medium conditioner. I use the leave-in conditioner daily and the curl gel along with Paul Mitchell's foaming pomade. I love the light smell and the quality products. I make sure I always have my products. 

I love to support Black women, but this product is not it. This stripped my hair of all its natural oils and left it feeling dry and rough. My curls were not a fan unfortunately.

I use the Pattern leave-in conditioner  (2C type & fine hair) and I like it because it's lightweight and keeps my curls soft and hydrated! It smells great but I kinda wish it was more natural.

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