4.2
82% of reviewers would recommend to a friend
Pattern Beauty
4.2 • 36 Reviews
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4.2
82% of reviewers would recommend to a friend
Pattern Beauty earns positive reviews for effective curl care across 2C–4C textures—hydrating shampoos, rich conditioners, and standout stylers like the Firm Hold Gel and edge control deliver definition, softness, and sleek hold—yet the brand draws criticism for heavy, oil/butter-forward formulas that can weigh hair down, limited slip in some conditioners/creams, and scents that not everyone enjoys. Reviews also note occasional dryness or crisp results for certain hair types and mixed performance of tools and accessories.
AI summary based on Thingtesting reviews
I’m a big fan of Pattern Beauty. The shampoo and conditioner are great, and their leave in conditioner is great too! I wish that the packaging was a bit better though. Unfortunately there usually ends up being shampoo or conditioner left in the tube, usually a significant amount, and i have to cut it open to use it.
3y ago
I tried this, but I don’t think I gave it a fair chance. I returned it because I prefer products with more natural ingredients.
3y ago
their edge control is magic and I have 4b hair
3y ago
The shampoo is so nourishing without buildup, and was instantly my favorite upon first use. Heavy conditioner saved my neglected 4a/b tangles, and maintains moisture in my roly poly little one’s 3c/4a coils. The leave-in is everythingggg! I need buckets of it, it’s so good! Heads up, it’s not super slippy since no silicones. The scent is also fresh and subtle but def noticeable if you get close.
the firm hold gel is incomparable! perfect for slicking back into a tight ponytail.
One of my absolute favourite hair care lines. I have used multiple product for myself and my kids and have loved every single one! I love the variety of shampoos + conditioners for different curl patterns and hair porosity.
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I would recommend any product from this line. The treatment mask didn’t work well with my multiple curl patterns / porosity hair- however it works well for my daughters 4A/B texture hair. The Styling Cream and Hydration Mist are excellent!
Absolutely love the shampoo and conditioner. The shampoo doesn't leave your scalp feeling dehydrated and dry, while the conditioner is effective in nourishing your hair and leaving it silky-smooth after rinsing. Excellent brand for curly hair.
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Hydrating and nourishing for curly hair textures.
fantastic
4y ago
I have B/c to 4a hair and I had been using their hydration conditioner and it personally never felt like it hydrated my hair enough. The smell was nice and subtle and the consistency wasn't too thick.
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I think they could improve on their formula for the hydration conditioner. It doesn't hydrate my hair as much as I would like it to.
Very heavy products and they contain sulfates so I don't use anymore
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Remove sulfates
2y ago
I’ve been using the detangling nectar ever since it came out to detangle my hair before I wash my hair and it is a game changer. No matter what state my hair is in this product helps me get out every single knot out of my hair. The slip is amazing, my hair loves it, and I can detangle my whole head in an hour two hours at the most. It has helped me shorten my wash day hair routine. I’ve been using there other products but not as consistently, I’ll update when I do.
3y ago
I loved the conditioner at first. It did make my hair dry crispy and hard. Once I stopped using it my hair has never been the same. Now it always dries crispy and hard. My teenage daughter used it once and her hair is doing the same. It's damaged our hair. 1 time of use and her hair is damaged. Don't recommend at all..now her hair needs to grow out to be fixed.
3y ago
I wanted to love this brand but the products are on the pricer side and don’t deliver any better results than the bargain brands. The conditioner didn’t have enough slip, and the strong hold gel isn’t that strong hold. I will say the edge control and edge brush are a nice duo.
3y ago
I'm always wary when new curly hair products come on the market. It's so easy to upset the balance of perfect coils with different ingredients, serums and the like. When Tracee Ellis Ross launched Pattern I put that wariness aside and jumped at the chance to try...I mean look at her curls, how could you not?! I was pleasantly surprised that my curls are soft, smooth and last quite a while. The shower brush has become and integral part of my routine and really gives me so much definition. Patter has absolutely become a part of curly girl routine and I highly recommend.
4y ago
I loved this product! With my curls its hard to find actual products that work. My curls loved this & so did I. Smells nice too
4y ago
Lovely products and lovely mission. Makes hair are accessible for all types of hairs.
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Scent for some products were a bit off for me but otherwise very rich formulas and lovely packaging