Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Luxurious signature fragrances
  • Effective clarifying shampoo
  • Lightweight, shine-boosting hair oil
  • Versatile, high-performing stylers
  • Overpowering fragrance intensity
  • Inconsistent shampoo performance
  • Occasional drying, buildup issues
  • Fussy, inconvenient packaging

Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).

AI summary based on Thingtesting reviews

518 reviews and posts

  • I have recently tried their hair oil. I am very happy with the quality and scent of it. A little does go a long way and it makes me feel like I’ve just got out of the salon as it keeps my hair soft and frizz free

    Feedback

    Oil is a must try!

    Influencer for Ouai
  • I have used their shampoo and conditioner for about a year. As I was trying to place a new order on their website, they kept cancelling it. When I contacted them, they responded the following : Hello, We apologize, but we must let you know that your recent order has been automatically canceled based on a suggestion from our security system designed to protect the integrity of all customer transactions and uphold the quality of our platform. We are unable to override this recommendation and will not be able to assist with placing any additional orders. Nothing more, nothing less. This is crazy. I am actually glad they « blocked » me from purchasing their products since I realized they made my hair extra oily. I could not explain why they were so oily until I stopped using OUAI.

  • I have used three products from Ouai, Thick Hair Shampoo, Thick Hair Conditioner and Thick Hair Mask. It's quite heavy in texture but gives my hair a lot of volume and full body. The scent is incredible and every hair wash feels like I'm in a spa. I have also purchased the refill pouches which are excellent value.

    Feedback

    Sometimes it does feel a little heavy for my hair, I use another shampoo every 3-4 washes to clear the build up.

  • I used the ouai leave in conditioner and the scalp scrub, body crème. Both made my hair amazingly clean and smooth. The lotion smells amazing! I am very pleased.

    Feedback

    I think the scalp scrub could use tinier exfoliants.

  • Love love love Ouai products. The smell on all the products is sooooo good. I use the dry shampoo, leave in conditioner and detox shampoo (once a week). I will definitely be trying some more of their products. I do order from Sephora as I get free shipping with them. Price is also affordable.

  • Bought the rose oil about a year ago and I'm obsessed. Smells soooo good. Highly addictive.

  • Amazing company, with amazing effective products. I would highly recommend. LOVE LOVE LOVE

  • I absolutely love this moisturizer! All I wanted in a cream. It’s truly magical! This is my first time trying this brand and I am in love. It’s so hydrating and I love the creamy texture. It works so well on my dry skin. From day one I saw my skin getting more hydrated and smoother. It really helps my skin barrier specially because I use tretinoin. I feel that the cream restores calms my skin. I use it at morning or night - when I use it at night I wake up with a very hydrated skin which I love it. It works super well for sensitive skin too. I will definitely purchase this cream again and I totally recommend it! I will be trying more products from this brand too based on my initial experience. This moisturizer is a holy grail for me!

  • I’m obsessed with this brand of hair care. The scents are killer

  • A little goes a long way so you don't have to refill it that often. Gets everything including dry shampoo and general build up out of your hair which is really helpful. Also smells really good. Pairs well with the body wash also!

  • I’ve been using the thick hair shampoo & conditioner for years. I really love the results and can tell they make a difference based on how different my hair feels after a wash with any other shampoo/conditioner. I also like that I can buy the refills in bulk at a slightly discounted price.

  • Top product! Very very good!

    Influencer for Ouai
  • The Ouai hair oil made my hair shiny and took away the frizz. It’s a little pricey but it’s definitely quality so it’s worth the bucks. The product lasts long too so it was worth the investment. I loved the packaging and the scent was delicate.

  • This brand continues to amaze me. They work great, smell great & I feel like they are reasonably affordable compared to their competitors. I really want to try their dedcool collab. I love their perfumes & scents of hair products, so I have a feeling this collab is another success.

  • I like Ouai basically for the scents.... I haven't noticed anything huge in terms of results or anything else, but the scent of the shampoo/conditioner is just great and lasts all day!

  • I tried Ouai’s Detox Shampoo and it’s amazing! It left my scalp feeling super clean without drying out my hair. It’s effective but still gentle, and my hair felt fresh and bouncy afterward. I’ll be using this regularly!

  • I know Ouai gets a lot of praise on the internet, but I haven't found anything particularly crazy revolutionary about their products. I found their shampoo to be so-so. Felt like it dried my hair out. Much prefer other conditioners to theirs. Smells nice, but not something I'd go out of my way to purchase again.

  • I have tried the Ouai Detox Shampoo, Fine Hair Shampoo, Rose Hair & Body Oil, Wave Spray, and Matte Pomade. Both the shampoos work well with my hair. My scalp is refreshed and my hair feels "lifted" (plus obviously smells amazing). The Detox Shampoo works better for me than the Fine Hair Shampoo. The bottles look great in my shower and aren't screaming at me (so the aesthetic is pleasing to the eye). Also, it's great that Ouai offers refills. 👏 The Rose Hair & Body Oil product was fine, but I feel like other hair oils have worked better with my hair. The Matte Pomade was a product I bought to use for styling a "slicked-back" look. I don't feel like I use it enough to comment on its effectiveness. I'm positive if I used only a small amount it would be a great product to fight any small frizz. I have also tested the North Bondi fragrance. I find the scent to be a little too "strong" (in a not-so-pleasant way). I'm not a huge fan of this scent, even though I LOVE that the scent is the same as my Detox Shampoo. It works so well in the shampoo formulation - not too overpowering. I've also tested the St. Bart's Scalp and Body Scrub - and this stuff smells SO GOOD. Like a tropical holiday in the Caribbean. 🌴

    Feedback

    I wish Ouai would bottle the St. Bart's fragrance into a perfume. I honestly LOVE the smell so much. I also hope they don't discontinue this product (it's listed as a limited edition). 💔

  • I was gifted a perfume from them and tried a free sample of their shampoo. The shampoo left my hair feeling sooo soft and clean, and the perfume was really lovely. I swear by Paul Mitchell hair products usually, but Ouai was a refreshing little change!

  • Such an amazing brand! It took me a while to try this - I think I've been poisoned by super hyped brands and the disappointment they bring - but Ouai actually lives up to the hype! Especially with their rebrand in choosing for your hair type, they're amazing! It smells so good too!