4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 527 Reviews
•

4.4
85% of reviewers would recommend to a friend
Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.
AI summary based on Thingtesting reviews
3y ago
Ouai is a great brand that works for all hair types. I have had trouble in the past trying to figure out what haircare combination works for my thick, combination hair and Ouai kills it everytime!

I use their leave in conditioner and most of their perfumes. The conditioner leaves treated hair super soft and manageable. The perfumes have a very clean scent that just make you feel good!

I have recently tried their hair oil. I am very happy with the quality and scent of it. A little does go a long way and it makes me feel like I’ve just got out of the salon as it keeps my hair soft and frizz free
Feedback
Oil is a must try!

1y ago
Great products that are fun to use and help Us stay refreshed and clean. These are valuable to our skin and beauty regimen and I don’t know where we would be without them in our shower! I love the ingredients and size of the container for long lasting use.

2y ago
I have used their shampoo and conditioner for about a year. As I was trying to place a new order on their website, they kept cancelling it. When I contacted them, they responded the following : Hello, We apologize, but we must let you know that your recent order has been automatically canceled based on a suggestion from our security system designed to protect the integrity of all customer transactions and uphold the quality of our platform. We are unable to override this recommendation and will not be able to assist with placing any additional orders. Nothing more, nothing less. This is crazy. I am actually glad they « blocked » me from purchasing their products since I realized they made my hair extra oily. I could not explain why they were so oily until I stopped using OUAI.

4y ago
I have used three products from Ouai, Thick Hair Shampoo, Thick Hair Conditioner and Thick Hair Mask. It's quite heavy in texture but gives my hair a lot of volume and full body. The scent is incredible and every hair wash feels like I'm in a spa. I have also purchased the refill pouches which are excellent value.
Feedback
Sometimes it does feel a little heavy for my hair, I use another shampoo every 3-4 washes to clear the build up.

4y ago
I used the ouai leave in conditioner and the scalp scrub, body crème. Both made my hair amazingly clean and smooth. The lotion smells amazing! I am very pleased.
Feedback
I think the scalp scrub could use tinier exfoliants.

4y ago
Love love love Ouai products. The smell on all the products is sooooo good. I use the dry shampoo, leave in conditioner and detox shampoo (once a week). I will definitely be trying some more of their products. I do order from Sephora as I get free shipping with them. Price is also affordable.

Bought the rose oil about a year ago and I'm obsessed. Smells soooo good. Highly addictive.

Amazing company, with amazing effective products. I would highly recommend. LOVE LOVE LOVE

10mo ago
I absolutely love this moisturizer! All I wanted in a cream. It’s truly magical! This is my first time trying this brand and I am in love. It’s so hydrating and I love the creamy texture. It works so well on my dry skin. From day one I saw my skin getting more hydrated and smoother. It really helps my skin barrier specially because I use tretinoin. I feel that the cream restores calms my skin. I use it at morning or night - when I use it at night I wake up with a very hydrated skin which I love it. It works super well for sensitive skin too. I will definitely purchase this cream again and I totally recommend it! I will be trying more products from this brand too based on my initial experience. This moisturizer is a holy grail for me!
7mo ago
I’ve only tried the hair oil, but it was so good that I went back to buy more. I love the simplicity of the products; they smell nice and work very well for my hair.
9mo ago
This is hands down the best clarifying shampoo I’ve ever used. I’ve tried multiple cheaper alternatives, and none of them came close. Most either left residue behind or made my scalp feel stripped and tight. This one actually does what a detox shampoo should do. It deeply cleans the scalp, removes buildup, and resets your hair without that squeaky-clean dryness. My scalp feels fresh and balanced afterward, and my hair never feels weighed down or brittle. If you’re looking for a true reset shampoo that cleans thoroughly but still respects your scalp barrier, this one is worth it.
Verified purchase
I’m obsessed with this brand of hair care. The scents are killer
10mo ago
Scent heavy hair and body care products that feel very minimalist. Ouai is what I imagine most West Coast (namely, LA based) pretty girls use on their hair to make it withstand the arid CA weather. That being said, I think their products are pretty good. It's just that the scents are OVERWHELMINGLY strong, though pleasant. Some of us have sensitive noses though...
A little goes a long way so you don't have to refill it that often. Gets everything including dry shampoo and general build up out of your hair which is really helpful. Also smells really good. Pairs well with the body wash also!
7mo ago
I've really enjoyed this hair oil! It leaves my hair feeling fresh and hydrated without making it feel weighted down. The smell is nice and fresh but not too fake. I use it on my damp hair, after washing and also on the ends of my dried hair. Keeping my hair nice and hydrated!
10mo ago
I really like this brand. High quality, a little pricey, but a little goes a long way. I have very thick wavy hair and this conditioner leaves my hair soft with minimal frizz. I use it with the thick hair shampoo.
6mo ago
I recently tried Ouai's dry shampoo foam, and I must say I am absolutely impressed! This innovative product completely changed the way I think about dry shampoo. The foam texture feels luxurious and lightweight, making it easy to apply without leaving any residue. It instantly refreshes my hair, absorbing oil and giving my roots a much-needed lift. What I love most is that it doesn’t leave the chalky feeling that traditional dry shampoos sometimes do. Instead, my hair feels clean and soft, with a lovely scent that lasts throughout the day. Plus, it’s so convenient for those busy mornings or when I need a quick refresh before heading out. Overall, I highly recommend Ouai’s dry shampoo foam to anyone looking for an effective and stylish way to maintain beautiful hair between washes. It's a game-changer!
10mo ago
The best leave-in conditioner for my fine hair. Provides great conditioning and doesn't make my hair greasy. Worth every penny.