Ouai reviews and discussion

4.4

85% of reviewers would recommend to a friend

Reviews mention

  • Luxurious signature fragrances
  • Effective clarifying shampoo
  • Lightweight, shine-boosting hair oil
  • Versatile, high-performing stylers
  • Overpowering fragrance intensity
  • Inconsistent shampoo performance
  • Occasional drying, buildup issues
  • Fussy, inconvenient packaging

Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).

AI summary based on Thingtesting reviews

518 reviews and posts

  • I love all of Ouai products. I was introduced to this brand by a long-time friend and have never turned back! She gifted me the body oil, which is AMAZING! Then I bought the perfume…and the volumizing shampoo, detox shampoo, volumizing conditioner, aaaand the body scrub, and body wash❤️❤️❤️! My bathroom and my body smell amazing.

  • The scalp serum from Ouai is a revelation: light and refreshing, it's the perfect addition to your daily routine, leaving hair nourished without any hint of greasiness.

  • I absolutely LOVE Ouai hair care products! The smell is incredible, doesn’t make your hair feel “weighed down,” and if you need a FANTASTIC dry shampoo that gives you all of the Volume, OUAI Super Dry Shampoo is a must!

  • The scalp serum, detox shampoo, and leave in conditioner are chefs kiss. Absolutely cannot do haircare without them!

    Purchased myself
  • I really love their leave-in conditioner and wave spray.

  • I love Ouai! I have tried a lot of other brands but keep coming back to them. The Detox shampoo is the best. I also love their hair oil!

  • Amazing scents, last all day (shampoo conditioner leave in spray body wash). I’ve tried many products. My FAVORITE is the Ouai dry shampoo. I have fine and dark hair, I add a little bit of ouai dry shampoo before going to bed and wake up with fresh looking hair.

  • hair care is underrated!! i love it

    Influencer for Ouai
  • I have the shampoo and conditioner for thinner hair, and while it works well I don't love the smell. I dont think its doing anything special to my hair, not super hydrating but doesn't leave it greasy.

  • I've used the shampoo and conditioner for thin hair and I could truly feel a difference every time I showered. I also love the scalp and body scrub!

  • Everything smells divine. I've only tried testers of their products and love them.

  • Just the smell alone for ouai makes it worth the money but all their products are such high quality it’s really a small luxury

  • I enjoy their leave in conditioner but I do find that the scent becomes a bit sickly after a while. I do like how it makes my hair feel.

  • I tried the leave in conditioner and it’s great. The smell is nice and it works well. The spray bottle is convenient too.

  • Wave Spray and Leave-In Condish are my favorite products, and oooooh THAT SMELL! So good. Their Detox shampoo is good, but no idea if it's really any better than a cheaper one you can stumble into at Target. The Leave In mask is just ok, but I would always buy the Wave Spray!

  • i like their hairspray :) keeps my bangs in place without being crusty

  • I really love this product . I have thick and frizzy hair and this shampoo and conditioner leaves my hair smooth and strong.

    Personal purchase
  • Makes my hair so soft! I love the smell and feel of the products. The thick hair formulas are excellent and help tame frizz.

  • I got a sample of their body butter with a different beauty purchase and immediately ordered more. It's incredibly silky and doesn't leave me feeling "coated," but moisturizes well. Fragrances can often irritate my somewhat sensitive skin but the *amazing* scent of this one doesn't!