4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
Love this products , smells so good and it works 🥹🥹🥹😍 love it
By FAR... One of the best products for the hair that I have ever tried! I use their conditioner and their detox shampoo. I am in love! The conditioner for thin hair is so good, it has made my hair super strong
I have used the Ouai texture spray. I love the smell and it leaves my hair feeling good adding texture without sticking or clumping my hair.
Ouai has a fantastic product line. I'm partial to the Wave Spray because it delivers salt spray results without any dryness. The shampoos and conditioners are good, don't get me wrong, but I miss the old formulas. The Clean shampoo and conditioner were some of the best I'd ever used.
The detox shampoo has been the only "detox" shampoo that actually works on my oily hair! I have tried so many products and was ecstatic to find Ouai. I also love the fine hair shampoo
LOVE. I currently use the detox shampoo and previously used the leave-in conditioner. The detox shampoo really works and my hair feels clean after two days of using dry shampoo. It's not too over-drying either like some clarifying shampoos can be. I liked the leave-in spray but the scent not so much.
These are just fine. Nothing great but not bad. My hair just always looks ok when I use the products and if I use them for too long my hair starts not looking that great. There are a lot of other brands I'd buy before this.
3y ago
I loved their hair oil and the scent but ultimately couldn’t justify the price.
I’ve only tried their leave in conditioner but I love it. I got it in a sample pack from Sephora and I will definitely be going back for more. I have 4c hair and it worked for me. Can’t wait to try more products
I've been loving the clarifying shampoo. My hair feels soft and free of build-up. I'm not sure I can justify the price, but it's definitely an effective product.
I have tried many Ouai products over the years, and my fav so far has to be the leave-in conditioner! Leaves my hair feeling very soft, and clean and smells nice too! Kinda pricey for the quantity though.
I tried Ouai's Hand Wash and really liked the scent, Dean Street. It cleans well and doesn't dry out my hands, making it a great product overall. That said, my experience with their hair products was somewhat mixed. Yes, the fragrances are luxurious, but unfortunately, in the case of the hair products, it's a bit too robust. As someone sensitive to strong fragrances, I found the scent overpowering, to the point of being distracting. Moreover, the performance of the hair products was just okay - they weren't a game-changer for me. Given OUAI's reputation and the price point, I expected to be wowed. Unfortunately, the results were not remarkable enough to warrant a repurchase. While OUAI does an excellent job of instilling a sense of indulgence in everyday routines through their fragrance, I'd urge the brand to consider offering milder options for those of us who prefer subtler scents, especially for their haircare line.
3y ago
I have only ever tried the heat protection spray for my hair but I love it! It’s the only one I’ll use now. It dries quick for styling and smells amazing. I only give 4 stars bc I wish they had it in travel size. I can’t bring it with me when I travel abroad.
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Need more travel friendly options
The detox shampoo is a hair saver. Every product smells so good. I love how rich the leave in conditioner feels too. It feels like being at a fancy beach spa.
The Dean Street fragrance is my favorite clean perfume EVER!!!! It smells so so good and I love to use it to layer with other perfumes! I would buy a detergent in this scent!! It’s just that good!
I love Ouai!! Great smelling and great working products. 10/10 recommend to a friend.
Products came in nice packaging, with a lot of padding. The products smell so good, and my hair has never been this silky.
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It's pricey to constantly use as an everyday product for my budget.
Okay, don't laugh but... my first experience with Ouai is the dog shampoo. Did I really drop $30 on dog shampoo? yes. Does my dog smell like she just came home from the spa at The Ritz? yes.
4y ago
I tried their dry shampoo and immediately returned it. It has an incredibly strong floral scent. If you like gender neutral or more subtle scents this might totally put you off. In terms of formula I also think Living Proof's product is so much better.
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The smell is so strong of rose. Even just something that isn't so floral would be better.
4y ago
Their products are either phenomenal or just okay. No hard misses so far for me. The hairspray is my go-to and I absolutely love their mousse dry shampoo. I really didn't think I would like it but it's grown on me. More than anything I love that the brand offers mini/travel sizes for almost all of their products.