Ilia

I have tried several different items from Ilia, including the brow products, the all-in one- color stick, and a few others. The all-over-color stick is great, easy to use and can be applied to the cheeks and lips. This is a good natural, sustainable brand.

I use the skin tint often and love it. It is a little oily at first but really settles into the skin. I graduated to this from Glossier’s skin tint and it’s coverage is much better as well as the color matching.

I love this brand, their foundation is the best! It’s a bit too oily, it gives you unnecessary shine in summer, but overall I love it! I think I have used 15-18 bottles so far!

I bought Ilia limitless mascara, brow tint, and lipstick because they are gluten free. The lipstick with the least orange in it was still too orange for my skin tone. The brow tint that was my favorite and repeatedly purchased item was discontinued. The mascara makes my eyelashes look fantastic, but at the end of the day, my eyelashes hurt. I can’t guess why.

I use their tinted product. The smell could be better but it’s lightweight and sheer. It’s really nice.

I love this makeup brand, really moisturizes my skin and I no longer breakout when using makeup. Some of their formulas are a bit too greasy for my skin, but nevertheless I make them work. 100% recommend!

I’m obsessed with Ilia’s foundation, highlighter and mascara. I love that they’re clean and cruelty-free, and while pricy, they perform as well as conventional makeup.

Love the whole line for my "mature" skin. The formulas leave skin dewey looking. The Serum Skin Tint is my favorite Ilia product - spf, "your skin but better" natural look, hydrating & treating. The only down side is I don't like the dropper function, but I've read it has to be that way for some reason, so fine, I'm not going to hold it against a great product and it's really not that big of a deal anyway. BONUS: Very LGBTQ supportive ad campaign. What's not to like here? OH! And they have a great, super-duper inky black-black mascara. Love them.

I have their highlighter that I've been using for ages. I love that the ingredients are reliable unlike most makeup brands. Also the highlighter is subtle but effective!

I think their serum is great! It has just enough coverage for me and doesn’t make me break out. I have sensitive skin so it is important to have noncomedogenic and spf makeup, but usually spf makes me break out. This works very well. The eyeshadow liquid doesn’t work very well, though. The applicator isn’t sufficient so you’ll need to blend it out with a brush and if you have moisture or it doesn’t dry completely it comes off in clumps.

I’ve only tried the foundation and it just really didn’t work for my skin type (which is combination). I looked incredibly greasy each time I used it. I think if you have dry skin this could work for you.

I wanted to love all of Ilia so badly you know? Clean makeup and all that. I ordered everything and the only thing that stuck was the liquid eyeshadow...otherwise everything else didn't really mix well with my skin chemistry. With that said, I love the eye shadow.

As a beauty advisor at Sephora, this is my favorite brand to recommend to clients. 90% of the people I recommend it to leave with store with Ilia after we test out products together. Personally, I use the Ilia primer which is easily the best primer I have tried in a very long time. The mixture is just so perfect and a must-have product to have if you want that no-makeup makeup look.

Unfortunately another brand that was launched to make a difference in terms of sustainability but that was sold and compromised on quality. It started with few lipsticks about 10 years ago, and the quality was good for a natural brand. Then they launched cream blushes - not great, they were not long lasting - and creamy highlighters. Foundations, eyeshadows, powders, etc followed. Hit and miss, they had a fab mascara but they changed the formula and now it is not as good as it used to be. Most of their products have an unpleasant scent (sort of vanilla). They just became another brand that bangs the drum of sustainability and yet launches a lot of products that are just copycats of what already exists on the market. Such a shame as they started on a positive note.

I love their serum foundation and I despise their lipsticks. I love their mascara and truly despise their eye shadows. In general, I like the formulas and dislike their cheap packaging.

The limitless mascara is my holy grail mascara. As someone who enjoys tying out different products even when I have ones I like, I don’t ever bother with any other mascara now. It works brilliantly for lengthening and thickening and I love the brush. Everything else I’ve tried from this brand has also been fantastic. Im really enjoying the skin tint and multi stick too. One warning though the skin tint initially goes on lighter than it finally settles, so it’s important to try it on and wait for 5 minutes before deciding on shade.

This product made me believe in the no-makeup, makeup look. Easy to apply, light on the coverage — I reach for the skin tint when I’m throwing on makeup in a hurry, or for a quick-make-me-look-more-put-together-plz look. Also, we love an SPF!

Love the brand's ethos and natural-feeling/looking effect. I have tried both mascaras, which were each amazing - no fallout/smearing, no clumping, 10/10. I am looking forward to trying more from this brand!

This is my favorite makeup brand, their foundations are truly the best... and the ingredients are so good for your skin too.

LOVE their tinted moisturizer. Feels like skin care and looks so natural and glowy. Good for dry skin… maybe not great for oily skin.