Ilia reviews and discussion

4.5

89% of reviewers would recommend to a friend

Reviews mention

  • Lightweight, hydrating complexion formulas
  • Natural, skin-like makeup finish
  • Buildable, lengthening mascara performance
  • Plush, moisturizing lip products
  • Oily, shiny finish on skin
  • Occasional mascara smudging, flaking
  • Earthy, vanilla-leaning product scent
  • Fussy, leaky dropper packaging

Ilia earns strong reviews as a clean, skin-first makeup brand that delivers natural, “no-makeup makeup” results—many rave about Super Serum Skin Tint SPF 40, concealers, and Limitless Lash mascara—yet it divides on finish, scent, and wear. Reviewers praise lightweight, hydrating textures, flattering lip products, and buildable mascaras, but note oily or shiny wear on combination/oily skin, occasional smudging or flaking mascaras, limited shade matches for deeper tones, and fussy packaging like droppers and leaking components.

AI summary based on Thingtesting reviews

106 reviews and posts

  • This is one of my favorite clean makeup brands. Their mascara is my go-to. I feel like I've tried at least 20 different mascara brands, but I always go back to Ilia. It is completely sweat-proof, & buildable without getting too clumpy. I typically buy the travel size mascara because I've noticed the full size one dries out pretty quickly.

  • This review is only for their mascara. I am constantly on the hunt for the best, clean mascara. I have tried their limitless and their fullest volumizing mascara. They are now priced at $29, but was more like $24 when I bought it a few years ago. I really enjoyed both of them, but I found that they were flaking off quite a lot. They didn't really last throughout the day. I use the fullest mascara when I am going out and want a bigger, bolder mascara look. I layer it over one of my simple mascaras and it helps create a more dramatic effect. I am dying to try their skin tint, it's been on my list for years. Their prices have definitely increased in more recent years, which I don't love, but it seems like they have a loyal fan base.

  • I just bought the Super Serum Skin Tint in shade ST 10 after seeing it all over my feed. It's my first product from the line & as a longtime Laura Mercier tinted moisturizer wearer, I had to see what all the hype was about. I love the lightweight feel that still provides coverage + appreciate the Niacinamide and Hyaluronic acid. I don't, however, love looking like a glazed donut on my zoom calls.... definitely still in the testing phase of this product. Update: i returned the tint! way too oily looking for me, even as someone with relatively dry skin!

  • I am a big fan of Ilia's limitless lash mascara and their super serum skin tint. The mascara is not clumpy at all and actually has 2 different sides of the applicator - one with thinner teeth to help declump / separate your lashes and one shaped for more volume/lift effect. The skin tint is a great, light weight cc cream that is not cakey and super easy to blend.

  • Their super serum skin tint is by far my favorite makeup product I've ever used. I'm on my fourth bottle and can't see myself stopping using it anytime soon. I often get compliments on the finish of my skin and hear great things back after friends/family have tried it. It's pretty dewy and looks better over time (e.g. an hour after application) once it sets into the skin. It layers really well with cream and powder products. I also wouldn't be too concerned with finding the perfect shade as it's so light you can do a shade up/down (at least in my experience with fair skin.)

  • I love everything that I've tried from this brand - lip products and mascara so far.

  • I LOVE this brand. Their mascara? Incredible. Lip balm? Gorgeous. Lip gloss? Flawless. High-quality, clean, and lasts a while. Sign me up!

  • I was first introduced to Ilia by free gift when shopping - I fell in love with their mascara which is now my go to. I currently use the skin tint as well and love it for a light coverage. Definitely great for the day to day ask I don't like to feel like I am wearing makeup.

    Feedback

    Not familiar with the brand? I think the mascara is a great first try.

  • I've only tried their True Skin Serum Concealer for my undereyes, but I love it. It's so buttery and blends so seamlessly sans blotchiness. I will say, I noticed it settles into creases if I'm in a humid environment or if I'm sweating. Otherwise, I love it for everyday.

  • Love the packaging & product, need to try everything

    Feedback

    Mascara is a bit runny! Expensive products too but great mission.

  • I love Ilia! Their mascara and blush are superb!

    Influencer for Ilia
  • I've tried Ilia's super serum skin tint spf and the mascara. I really like the mascara because it has a natural look, which is what I want! I'm not the biggest fan of the skin tint because it leaves my face feeling a little oily and my shade isn't the perfect match.

  • I have only used Ilia's lipsticks, lip glosses, and mascara, but I love each of the products I've used. After reading "No More Dirty Looks" by Alexandra Spunt and Siobhan O'Connor several years ago, I'm pretty particular about the ingredients that I put on my face, and originally found Ilia at Credo Beauty. I love all the colors of their lip products (and they don't dry out my lips), and the mascara is my current go-to.

  • Lip pencils are great! I wasn’t a fan of there skin tint for my combination skin it left me so oily! 💔

  • I have to say this brand has the best lip crayons. My favorite color is our gala, earth and, genre is my ultimate favorite. These are the best lip pencils ever. Also too. I have used genre almost every day, and I have never even sharpened it so these last a long time and I think you can get used to them all the way to the expiration date.

  • The shimmer sticks are amazing. They provide the perfect amount of color and glow for a natural, dewy look.

  • I love the super serum skin tint, I always get compliments on my skin when I wear it. I don't like full coverage foundation and I love that this makes my skin look clear and dewy. It also seemed to last me forever, I just finished a bottle and as much as I like to try new things, I can't find anything that seems better than this, so I have to rebuy. I haven't tried anything else, but I would like to based on how much I like the skin tint.

  • I have used a lipstick and a skin tint from this brand. The skin tint gave good coverage but I had to stop using it because it was so oily. Like so, so oily. It did not feel good after a full day of wear and was extremely shiny. Also, I tried a couple of shades and neither was a real match to my skin tone. The lipstick was nice, but I would hesitate before trying more of their products.

  • I have tried several different items from Ilia, including the brow products, the all-in one- color stick, and a few others. The all-over-color stick is great, easy to use and can be applied to the cheeks and lips. This is a good natural, sustainable brand.