Ilia
4.5 • 106 Reviews
Ilia creates natural and organic beauty products, breaking away from the conventions of natural beauty.
Ilia earns strong reviews as a clean, skin-first makeup brand that delivers natural, “no-makeup makeup” results—many rave about Super Serum Skin Tint SPF 40, concealers, and Limitless Lash mascara—yet it divides on finish, scent, and wear. Reviewers praise lightweight, hydrating textures, flattering lip products, and buildable mascaras, but note oily or shiny wear on combination/oily skin, occasional smudging or flaking mascaras, limited shade matches for deeper tones, and fussy packaging like droppers and leaking components.
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2mo ago
I am LOVING the ILIA Skin Blur Serum Concealer. It has such a natural and flawless finish that helps you achieve that no-makeup, makeup look. You can find/match your shade through their website, which I was initially hesitant on doing so, but it is so incredibly accurate. You will not be disappointed with this product, its coverage, or its longevity!
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6mo ago
The Ilia lip wrap has such a luxurious feel. My lips get pretty dry and it’s immediately hydrating. Some lip products spill over the lip line and make your skin look oily, and Ilia lip wrap stays put nicely. It also lasts a while, which is also nice. Though it works great, it feels light, unlike a waxy chapstick.
2mo ago
Beautiful tint! It looks like my own skin but perfect, without cakey heavy makeup sensation. After application it gives my skin radiance and that glow from within. The texture is runny and very hydrating, it's easy to apply and blend. The coverage is light to medium. I love that it has skin caring ingredients and SPF.
2mo ago
It was my first time trying concealer from Ilia and I love it! The texture is not thick but rather runny, which provides even and smooth application. It didn't accentuate my fine wrinkle and didn't crease throughout the day. I love that it feels very hydrating and like second skin, no cakey, heavy or uncomfortable sensation. The coverage is medium and easy to build up.
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What is Ilia?
Ilia creates natural and organic beauty products, breaking away from the conventions of natural beauty.
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