Ilia
4.5 • 109 Reviews
Ilia creates natural and organic beauty products, breaking away from the conventions of natural beauty.
Ilia earns strong reviews as a clean, skin-first makeup brand that delivers a believable no-makeup finish—standouts include the Super Serum Skin Tint SPF 40, Limitless Lash and Fullest mascaras, multi-sticks, and lip oils—while recurring complaints cite oily or overly dewy wear, scent issues, flaking/smudging mascaras, and gaps in deeper shade range. Reviews of Ilia also highlight hydrating textures, SPF and skincare actives, and easy application, contrasted with packaging quirks (leaky droppers), occasional poor longevity, and certain products (liquid eyeshadows, some foundations) that don’t suit oily or combo skin.
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19d ago
I have used the same brands for the past 100 years LOL… then I found ILIA! Their SPF 40 tinted serum not only hides little imperfections and protects from sun rays, its ingredients are also very healthy, in my opinion! The same for the Thru Line waterproof eyeliner: it is precise, just right in texture/softness and easy to apply. It stays!
4mo ago
I am LOVING the ILIA Skin Blur Serum Concealer. It has such a natural and flawless finish that helps you achieve that no-makeup, makeup look. You can find/match your shade through their website, which I was initially hesitant on doing so, but it is so incredibly accurate. You will not be disappointed with this product, its coverage, or its longevity!
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16d ago
The skin tint is so great. I used it for years and then tried other products for a while and finally decided to return to it. I can't believe I ever stopped! It's so light but gives good coverage, dewy skin, and somehow looks blurring and smooth. I'm back to being a loyalist.
Verified purchase
5mo ago
This is the product that made me rethink my whole base routine. Skin looks like skin, just better. The SPF 40 means I can simplify my morning routine without skipping sun protection. Buildable coverage, a natural finish, and skincare ingredients all in one. My no makeup makeup essential.
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What is Ilia?
Ilia creates natural and organic beauty products, breaking away from the conventions of natural beauty.
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