Ilia reviews and discussion

4.5

89% of reviewers would recommend to a friend

Reviews mention

  • Lightweight, hydrating complexion formulas
  • Natural, skin-like makeup finish
  • Buildable, lengthening mascara performance
  • Plush, moisturizing lip products
  • Oily, shiny finish on skin
  • Occasional mascara smudging, flaking
  • Earthy, vanilla-leaning product scent
  • Fussy, leaky dropper packaging

Ilia earns strong reviews as a clean, skin-first makeup brand that delivers natural, “no-makeup makeup” results—many rave about Super Serum Skin Tint SPF 40, concealers, and Limitless Lash mascara—yet it divides on finish, scent, and wear. Reviewers praise lightweight, hydrating textures, flattering lip products, and buildable mascaras, but note oily or shiny wear on combination/oily skin, occasional smudging or flaking mascaras, limited shade matches for deeper tones, and fussy packaging like droppers and leaking components.

AI summary based on Thingtesting reviews

106 reviews and posts

  • The limitless mascara is my holy grail mascara. As someone who enjoys tying out different products even when I have ones I like, I don’t ever bother with any other mascara now. It works brilliantly for lengthening and thickening and I love the brush. Everything else I’ve tried from this brand has also been fantastic. Im really enjoying the skin tint and multi stick too. One warning though the skin tint initially goes on lighter than it finally settles, so it’s important to try it on and wait for 5 minutes before deciding on shade.

  • Love the whole line for my "mature" skin. The formulas leave skin dewey looking. The Serum Skin Tint is my favorite Ilia product - spf, "your skin but better" natural look, hydrating & treating. The only down side is I don't like the dropper function, but I've read it has to be that way for some reason, so fine, I'm not going to hold it against a great product and it's really not that big of a deal anyway. BONUS: Very LGBTQ supportive ad campaign. What's not to like here? OH! And they have a great, super-duper inky black-black mascara. Love them.

  • I use the skin tint often and love it. It is a little oily at first but really settles into the skin. I graduated to this from Glossier’s skin tint and it’s coverage is much better as well as the color matching.

  • Their mascara is AMAZING! It didn't make my lashes clump at all, which is impressive. I loved the lengthened and separated look that it gave. My only qualm was with the smell, which reminded me of daffodils? Not necessarily a bad smell, but unexpected.

  • Loved their blush sticks; it blended well on my skin and added just the right amount of color to my cheeks

  • I tried one of their liquid eyeshadows in a sample box. It was an okay product, but didn't intrigue me enough to purchase more from the brand.

  • I’ve tested the mascara and the lip and cheek stick and they are both super !!! In particular the lip and cheek stick : he’s super natural he feels super smooth on this skin (a bit sticky at the beginning, but after he’s super) he hold well and the shade I’ve tested is incredible because the colour is super cute and has glitters so it makes highlights and it’s so beautiful !! It’s a bit expensive but if you don’t have it run to buy it, it’s completely worth of money !!! The mascara is also cool, it makes incredible lashes, but it don’t damage they This brand makes eco products so it’s 100% yes

  • I really love this line. The colors, texture is PERFECT for my skin type, and love how clean and sustainable the ingredients are. Highly recommend! Just purchased the mascara, eyeshadow palette as well as lip balm, which is so shiny and nourishing xx

  • I love the mascara and the lipstick. Foundation I love too for the few times I wear it. Great products

  • I love this brand, their foundation is the best! It’s a bit too oily, it gives you unnecessary shine in summer, but overall I love it! I think I have used 15-18 bottles so far!

  • I bought Ilia limitless mascara, brow tint, and lipstick because they are gluten free. The lipstick with the least orange in it was still too orange for my skin tone. The brow tint that was my favorite and repeatedly purchased item was discontinued. The mascara makes my eyelashes look fantastic, but at the end of the day, my eyelashes hurt. I can’t guess why.

  • I use their tinted product. The smell could be better but it’s lightweight and sheer. It’s really nice.

  • I love this makeup brand, really moisturizes my skin and I no longer breakout when using makeup. Some of their formulas are a bit too greasy for my skin, but nevertheless I make them work. 100% recommend!

  • I’m obsessed with Ilia’s foundation, highlighter and mascara. I love that they’re clean and cruelty-free, and while pricy, they perform as well as conventional makeup.

    Feedback

    Wish their full product lines were sold in more retailers. I can only find at Credo Beauty!

  • The ilia limitless mascara is great. Non clumping and super lengthening. Be careful when applying it does have a burning effect . Not a fan of the formulas fragrance.

  • I have their highlighter that I've been using for ages. I love that the ingredients are reliable unlike most makeup brands. Also the highlighter is subtle but effective!

    Feedback

    I would love to try more of their stuff but wish it was more easily available - like in Sephora Spain.

  • I think their serum is great! It has just enough coverage for me and doesn’t make me break out. I have sensitive skin so it is important to have noncomedogenic and spf makeup, but usually spf makes me break out. This works very well. The eyeshadow liquid doesn’t work very well, though. The applicator isn’t sufficient so you’ll need to blend it out with a brush and if you have moisture or it doesn’t dry completely it comes off in clumps.

    Feedback

    In my opinion, the liquid eyeshadow applicator should be usable alone and should dry like a powder so that it doesn’t “roll” off.

  • I’ve only tried the foundation and it just really didn’t work for my skin type (which is combination). I looked incredibly greasy each time I used it. I think if you have dry skin this could work for you.

  • I wanted to love all of Ilia so badly you know? Clean makeup and all that. I ordered everything and the only thing that stuck was the liquid eyeshadow...otherwise everything else didn't really mix well with my skin chemistry. With that said, I love the eye shadow.

  • As a beauty advisor at Sephora, this is my favorite brand to recommend to clients. 90% of the people I recommend it to leave with store with Ilia after we test out products together. Personally, I use the Ilia primer which is easily the best primer I have tried in a very long time. The mixture is just so perfect and a must-have product to have if you want that no-makeup makeup look.

    Feedback

    The one issue I have heard from the clients is the smell of the tint. It's a hit or miss, but something definitely to consider. I also find that my darker kings and queens have a harder time finding a shade. If it wasn't for brands like Fenty or Makeup For Ever, many of my clients would have to leave the store without a skin tint in their color, so I implore the brand to extend their skin-tone color range.