Ilia creates natural and organic beauty products, breaking away from the conventions of natural beauty.

Ilia is a highly regarded brand for its clean, sustainable ingredients and effective products. The mascara, lipstick, and skin tint have received particular praise for their performance. However, several reviews mentioned that the mascara can smudge over time and the skin tint could be too oily for some, indicating room for improvement in these areas.

Ilia

skin serum

lip crayon

Liquid Eyeliner

eye cream

Brow gel

concealer

brow pencil

lipstick

foundation

Mascara

skin tint

Glow stick

Makeup

Skin Care

I love everything that I've tried from this brand - lip products and mascara so far. 

Their super serum skin tint is by far my favorite makeup product I've ever used. I'm on my fourth bottle and can't see myself stopping using it anytime soon. 
I often get compliments on the finish of my skin and hear great things back after friends/family have tried it.

It's pretty dewy and looks better over time (e.g. an hour after application) once it sets into the skin. It layers really well with cream and powder products. I also wouldn't be too concerned with finding the perfect shade as it's so light you can do a shade up/down (at least in my experience with fair skin.)

EASILY ONE OF THE BEST MAKEUP BRANDS. Beautiful packaging, very clean, good for the skin, long-lasting, worth the price. 

I really like the super serum, it feels great on skin, and nourishing. I find over time you really need to shake it, and I wish it was a pump bottle, but not a deal breaker at all
Very good coverage!

Their mascara is AMAZING! It didn't make my lashes clump at all, which is impressive.  I loved the lengthened and separated look that it gave.  My only qualm was with the smell, which reminded me of daffodils? Not necessarily a bad smell, but unexpected. 

Best combo in the hot Texas summer is the tinted serum with SPF 40 then spot treating with the Ilia concealer. Minimal coverage that gives you an even skin tone and it gives me the no make up makeup look.  

Totally hooked on Ilia right now. Their skin serum and lip crayon are top-notch. The serum has such a smooth consistency, and the crayon is just perfect. 

I love the serum and the lip pencil. They are amazing. I recommend the serum to everyone I know. The spf is amazing. It keeps my skin hydrated and light. 

Love this brand!  So far I've tried the skin tint, brow gel, eye cream, Serum concealer and the brow pencil.  The skin tint and concealer blend really well.  The skin tint also contains SPF 40. Gives a more natural complexion.  Highly recommend! 

I just bought the Super Serum Skin Tint in shade ST 10 after seeing it all over my feed. It's my first product from the line & as a longtime Laura Mercier tinted moisturizer wearer, I had to see what all the hype was about. I love the lightweight feel that still provides coverage + appreciate the Niacinamide and Hyaluronic acid. I don't, however, love looking like a glazed donut on my zoom calls.... definitely still in the testing phase of this product.

Update: i returned the tint! way too oily looking for me, even as someone with relatively dry skin!

I have only used Ilia's lipsticks, lip glosses, and mascara, but I love each of the products I've used. After reading "No More Dirty Looks" by Alexandra Spunt and Siobhan O'Connor several years ago, I'm pretty particular about the ingredients that I put on my face, and originally found Ilia at Credo Beauty. I love all the colors of their lip products (and they don't dry out my lips), and the mascara is my current go-to.

I've only tried their True Skin Serum Concealer for my undereyes, but I love it. It's so buttery and blends so seamlessly sans blotchiness. 

I will say, I noticed it settles into creases if I'm in a humid environment or if I'm sweating. Otherwise, I love it for everyday.

Mascara is a bit runny! Expensive products too but great mission.

Love the packaging & product, need to try everything

Not familiar with the brand? I think the mascara is a great first try.

I was first introduced to Ilia by free gift when shopping - I fell in love with their mascara which is now my go to. I currently use the skin tint as well and love it for a light coverage. Definitely great for the day to day ask I don't like to feel like I am wearing makeup. 

I tried the Mini Fullest Volumizing Mascara and loved the way my lashes looked at the start but overtime I found that they would smudge and run. 

I LOVE this brand. Their mascara? Incredible. Lip balm? Gorgeous. Lip gloss? Flawless. 

High-quality, clean, and lasts a while. Sign me up! 

I've tried Ilia's super serum skin tint spf and the mascara. I really like the mascara because it has a natural look, which is what I want! I'm not the biggest fan of the skin tint because it leaves my face feeling a little oily and my shade isn't the perfect match.

This is one of my favorite clean makeup brands. Their mascara is my go-to. I feel like I've tried at least 20 different mascara brands, but I always go back to Ilia. It is completely sweat-proof, & buildable without getting too clumpy. I typically buy the travel size mascara because I've noticed the full size one dries out pretty quickly.

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