Ilia reviews and discussion

4.5

89% of reviewers would recommend to a friend

Reviews mention

  • Lightweight, hydrating complexion formulas
  • Natural, skin-like makeup finish
  • Buildable, lengthening mascara performance
  • Plush, moisturizing lip products
  • Oily, shiny finish on skin
  • Occasional mascara smudging, flaking
  • Earthy, vanilla-leaning product scent
  • Fussy, leaky dropper packaging

Ilia earns strong reviews as a clean, skin-first makeup brand that delivers natural, “no-makeup makeup” results—many rave about Super Serum Skin Tint SPF 40, concealers, and Limitless Lash mascara—yet it divides on finish, scent, and wear. Reviewers praise lightweight, hydrating textures, flattering lip products, and buildable mascaras, but note oily or shiny wear on combination/oily skin, occasional smudging or flaking mascaras, limited shade matches for deeper tones, and fussy packaging like droppers and leaking components.

AI summary based on Thingtesting reviews

106 reviews and posts

  • I am LOVING the ILIA Skin Blur Serum Concealer. It has such a natural and flawless finish that helps you achieve that no-makeup, makeup look. You can find/match your shade through their website, which I was initially hesitant on doing so, but it is so incredibly accurate. You will not be disappointed with this product, its coverage, or its longevity!

    Verified purchase

  • The Ilia lip wrap has such a luxurious feel. My lips get pretty dry and it’s immediately hydrating. Some lip products spill over the lip line and make your skin look oily, and Ilia lip wrap stays put nicely. It also lasts a while, which is also nice. Though it works great, it feels light, unlike a waxy chapstick.

  • Beautiful tint! It looks like my own skin but perfect, without cakey heavy makeup sensation. After application it gives my skin radiance and that glow from within. The texture is runny and very hydrating, it's easy to apply and blend. The coverage is light to medium. I love that it has skin caring ingredients and SPF.

    Received a free product from Ilia
  • It was my first time trying concealer from Ilia and I love it! The texture is not thick but rather runny, which provides even and smooth application. It didn't accentuate my fine wrinkle and didn't crease throughout the day. I love that it feels very hydrating and like second skin, no cakey, heavy or uncomfortable sensation. The coverage is medium and easy to build up.

    Received a free product from Ilia
  • This is the product that made me rethink my whole base routine. Skin looks like skin, just better. The SPF 40 means I can simplify my morning routine without skipping sun protection. Buildable coverage, a natural finish, and skincare ingredients all in one. My no makeup makeup essential.

  • I think it’s meant for dry-normal skin. My face was super oily around my nose, forehead, jaw, and under-eyes when I tried it and it would separate around the oily parts of my face. Even with primer it still would separate pretty bad. It also has a playdough smell to me that I did not like.

  • I love love love this product. It’s so light and creamy and makes me feel like I’m just wearing a serum. It gives a nice tint but doesn’t feel heavy and I feel like it’s not clogging my pores like other foundations. Love all ilia’s products.

  • I like Ilia because it feels genuinely clean — I’m comfortable sharing it with my daughters, which matters to me. The formulas don’t always have the same staying power as traditional makeup, but that feels like a fair tradeoff. I also love the clean, minimal packaging.

  • Really like the Ilia lip stain in Studio. It feels light on my lips and not sticky. The color payoff is light but really like it over bare lips or over lipstick.

    Received a free product from Ilia
  • The liquid eyeshadows from Ilia are very pretty on the eye and fairly easy to use. They do dry down quickly so you have to work fast to not end up with a patchy result. I’m a no makeup makeup kind of girl and these are perfect for me.

  • I received a sample set of Ilia skin tint. I was impressed by how soft it made my skin. It helped the complexion without being a heavy foundation. It basically enhanced my current skin. It was light weight and felt like it would hydrate my skin as well.

  • Ilia has quickly become one of my favorite clean beauty brands. The products always feel lightweight, natural, and never irritate my skin. I love the quality and consistency across everything I’ve tried, from their mascara to their lip products, they never disappoint. Definitely a brand I keep reaching for!

  • This mascara was all right, but it was nothing to write home about and I didn’t like the mascara wand. I also don’t feel like it gave a lot of length and it did not make my eye eyelashes full. I don’t think I would recommend this.

  • Feels more like skincare than makeup, and gives a nice dewy base without being greasy. It helps everything apply smoother and adds a subtle radiance that looks healthy, and not too shiny. It hydrates and makes my makeup look great.

  • I purchased the Ilia skin tint based on a recommendation from an influencer. It is pretty expensive for me but I do love how it looks on the skin. It gives a natural glow. I have to say I hate the smell though. It has a very off putting almost chemical smell.

  • For over 5 years I've switched from all the brands to Ilia for my go to mascara. This is ultimately the best mascara I've ever worn. Non-toxic, cruelty free and bring my blond short eyelashes into something spectacular as it helps bring out my blue eyes! Easy to apply and use! Worth every penny in my opinion! Everytime a girlfriend of mine asks what mascara I use, I show her this particular product! Throughout the years I've had so many allergies to various mascaras but this is the best! High quality and effective! It goes with me everywhere!! I highly recommend it, especially if you've never tried this!!

  • I'd heard of Ilia for a long time and finally got around to trying it. I got the multi-stick in the shade "In the mood" and the shadow stick in "Venetian." I've only used the multi-stick as a blush, although you can use it on the lips as well. The multi-stick has a bit of a fragrance to it (not my favorite) and almost a tacky texture to it where it doesn't glide as nicely as some other blush sticks I own. Overall I do still like it for the shade and the way it looks applied, although I wouldn't say it's my favorite blush stick due to the smell and texture on application. The shadow stick pretty, my only issue with it so far is it only has a 6 month shelf life, according to the box.

    Verified purchase

  • I love all of the products that I have purchased from this brand. I’ve really been trying to find clean beauty products and this is a brand that I’ve come across in my search. My favorites are the liquid eyeshadow and the mascara.

  • I've been familiar with Ilia for a while and was super excited when I was gifted a box of The Cleanse. The premise of a clean beauty brand really appeals to me, but I found that the results from this particular product fell slightly short of my expectations. It is a foaming pump that dispenses the product, but unfortunately I don't feel that my face felt truly clean after use. It would be a great component of a multi-step cleanse if that's something you're interested in. Overall, fine but not something I'd buy again.

    Received a free product from Ilia
  • The formula has extreme lengthening capabilities, holds up all day (no raccoon eyes or end-of-day smudging here), and the brown shade is bold enough to define I like how it last the day without flaking.This mascara is that it layers very beautiful.