4.5
89% of reviewers would recommend to a friend
Ilia
4.5 • 108 Reviews
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4.5
89% of reviewers would recommend to a friend
Ilia earns strong reviews for delivering a convincing no‑makeup makeup effect that feels like skincare—lightweight tints, SPF-infused formulas, and standout mascaras impress many users—yet it draws criticism for oily/dewy finishes on combination or oily skin, inconsistent scent, occasional smudging/flaking mascaras, and limited shade matches for deeper tones. Reviews of Ilia also flag packaging quirks (leaky droppers) and hit‑or‑miss eye products, making it excellent for dry or sensitive skin seekers of natural radiance, but less ideal for those needing mattifying wear or bulletproof longevity.
AI summary based on Thingtesting reviews
10d ago
I have used the same brands for the past 100 years LOL… then I found ILIA! Their SPF 40 tinted serum not only hides little imperfections and protects from sun rays, its ingredients are also very healthy, in my opinion! The same for the Thru Line waterproof eyeliner: it is precise, just right in texture/softness and easy to apply. It stays!


3mo ago
I am LOVING the ILIA Skin Blur Serum Concealer. It has such a natural and flawless finish that helps you achieve that no-makeup, makeup look. You can find/match your shade through their website, which I was initially hesitant on doing so, but it is so incredibly accurate. You will not be disappointed with this product, its coverage, or its longevity!

Verified purchase
7d ago
The skin tint is so great. I used it for years and then tried other products for a while and finally decided to return to it. I can't believe I ever stopped! It's so light but gives good coverage, dewy skin, and somehow looks blurring and smooth. I'm back to being a loyalist.

Verified purchase
4mo ago
This is the product that made me rethink my whole base routine. Skin looks like skin, just better. The SPF 40 means I can simplify my morning routine without skipping sun protection. Buildable coverage, a natural finish, and skincare ingredients all in one. My no makeup makeup essential.

3mo ago
Beautiful tint! It looks like my own skin but perfect, without cakey heavy makeup sensation. After application it gives my skin radiance and that glow from within. The texture is runny and very hydrating, it's easy to apply and blend. The coverage is light to medium. I love that it has skin caring ingredients and SPF.

3mo ago
It was my first time trying concealer from Ilia and I love it! The texture is not thick but rather runny, which provides even and smooth application. It didn't accentuate my fine wrinkle and didn't crease throughout the day. I love that it feels very hydrating and like second skin, no cakey, heavy or uncomfortable sensation. The coverage is medium and easy to build up.

6mo ago
I think it’s meant for dry-normal skin. My face was super oily around my nose, forehead, jaw, and under-eyes when I tried it and it would separate around the oily parts of my face. Even with primer it still would separate pretty bad. It also has a playdough smell to me that I did not like.

The liquid eyeshadows from Ilia are very pretty on the eye and fairly easy to use. They do dry down quickly so you have to work fast to not end up with a patchy result. I’m a no makeup makeup kind of girl and these are perfect for me.

Ilia has quickly become one of my favorite clean beauty brands. The products always feel lightweight, natural, and never irritate my skin. I love the quality and consistency across everything I’ve tried, from their mascara to their lip products, they never disappoint. Definitely a brand I keep reaching for!

This mascara was all right, but it was nothing to write home about and I didn’t like the mascara wand. I also don’t feel like it gave a lot of length and it did not make my eye eyelashes full. I don’t think I would recommend this.

7mo ago
The Ilia lip wrap has such a luxurious feel. My lips get pretty dry and it’s immediately hydrating. Some lip products spill over the lip line and make your skin look oily, and Ilia lip wrap stays put nicely. It also lasts a while, which is also nice. Though it works great, it feels light, unlike a waxy chapstick.

6mo ago
I love love love this product. It’s so light and creamy and makes me feel like I’m just wearing a serum. It gives a nice tint but doesn’t feel heavy and I feel like it’s not clogging my pores like other foundations. Love all ilia’s products.

9mo ago
For over 5 years I've switched from all the brands to Ilia for my go to mascara. This is ultimately the best mascara I've ever worn. Non-toxic, cruelty free and bring my blond short eyelashes into something spectacular as it helps bring out my blue eyes! Easy to apply and use! Worth every penny in my opinion! Everytime a girlfriend of mine asks what mascara I use, I show her this particular product! Throughout the years I've had so many allergies to various mascaras but this is the best! High quality and effective! It goes with me everywhere!! I highly recommend it, especially if you've never tried this!!


10mo ago
I'd heard of Ilia for a long time and finally got around to trying it. I got the multi-stick in the shade "In the mood" and the shadow stick in "Venetian." I've only used the multi-stick as a blush, although you can use it on the lips as well. The multi-stick has a bit of a fragrance to it (not my favorite) and almost a tacky texture to it where it doesn't glide as nicely as some other blush sticks I own. Overall I do still like it for the shade and the way it looks applied, although I wouldn't say it's my favorite blush stick due to the smell and texture on application. The shadow stick pretty, my only issue with it so far is it only has a 6 month shelf life, according to the box.

Verified purchase
I love all of the products that I have purchased from this brand. I’ve really been trying to find clean beauty products and this is a brand that I’ve come across in my search. My favorites are the liquid eyeshadow and the mascara.

I've been familiar with Ilia for a while and was super excited when I was gifted a box of The Cleanse. The premise of a clean beauty brand really appeals to me, but I found that the results from this particular product fell slightly short of my expectations. It is a foaming pump that dispenses the product, but unfortunately I don't feel that my face felt truly clean after use. It would be a great component of a multi-step cleanse if that's something you're interested in. Overall, fine but not something I'd buy again.

7mo ago
I like Ilia because it feels genuinely clean — I’m comfortable sharing it with my daughters, which matters to me. The formulas don’t always have the same staying power as traditional makeup, but that feels like a fair tradeoff. I also love the clean, minimal packaging.

My favourite make up brand! I will say I am a minimalist when it comes to make up but I love their mascara, concealer, blush stick, and of course the super serum skin tint. I find all their products easy to use and they have never broken me out.

I love their skin tint. It's super light and glowy. I like their concealer, milky toner and powder too. I have their mascara, but haven't tried it yet. I'm planning on buying their blush and possibly their foundation so I will report back. I did order the wrong shade of concealer and when I went to return it, they refunded me and told me to gift it to a friend, which I thought was super nice.

6mo ago
Really like the Ilia lip stain in Studio. It feels light on my lips and not sticky. The color payoff is light but really like it over bare lips or over lipstick.
