4.2
77% of reviewers would recommend to a friend
Trubar
4.2 • 67 Reviews
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4.2
77% of reviewers would recommend to a friend
Trubar earns strong reviews as a vegan protein bar that tastes indulgent and satisfies hunger, with soft, chewy textures and standout flavors like Daydreaming About Donuts, Oh Oh Cookie Dough, and Smother Fudger Peanut Butter. Reviews also flag downsides—many find the bars overly sweet with occasional artificial aftertaste and chalkiness, some note dense or gummy textures and small size—making flavor selection key for enjoyment.
AI summary based on Thingtesting reviews
This are convenient and tasty snack. I keep these in my car and purse for when I need a quick satisfying snack on the go and I can avoid stopping for junk food. I also keep these in my daughter’s gym back for a something quick during volleyball games.
The cookie dough bar was surprisingly good... I was expecting the typical dry, dense protein bar with a chalky aftertaste, but this had a pleasant amount of chewiness & a great chocolate flavor.
I do like these but not as much as I was expecting that I would... I just have issues with bars in general so take my review with a grain of salt. I love the idea of them but the actual texture is tough for me to work through.
Verified purchase
I loved these so much. Obsessed with the donut flavor. Have already repurchased multiple times. Only thing I’d change is less sugar.
Verified purchase
The oh oh cookie dough was really Good and filling!! Definitely would buy again but the donut one was not my personal favorite
Verified purchase
OMG…I think I have died and gone to heaven! These plant based Nutrition bars by Tru are pure bliss. I am definitely a sweet treat person and these hit the spot. The taste is wonderful, the texture is great, they are chewy and soft and the best part is they are low in sugar, have healthy fats, are a good source of fiber and support my overall digestive health. I feel so great and not a bit guilty at all serving them to my family for enhanced energy and nutrition throughout the day. The only issue I have is that they ask for these more than once a day. Therefore, they are always stocked in our pantry!
Verified purchase
I was a bit hesitant to purchase because of the price, but vegan selections aren't always what one would like. I'm so glad that I decided to buy this. These are really tasty and even somewhat addicting! I'd recommend for sure to anyone looking for a protein boost in a yummy way. Most protein bars out there are like doppelgangers in a wrapper; all similar. These are unique and going on my love
Verified purchase
2y ago
I tried the doughnut and cookie dough variations. These really grew on me - the flavours are good (though not 100% accurate to the real thing) and they are very moreish. I got them to be a quick snack but ended up eating multiple at a time, kind of defeating the purpose. Perhaps for someone with more willpower, these would be ideal!
These are my favorite protein bars! I've only ever seen them at Costco (a while ago, unfortunately), and I bought a couple boxes of the glazed donut/cookie dough combo. The texture is soft and easy to chew (even when it's almost frozen from being in my pack on the ski slopes), and the taste is great- no weird aftertaste. Wish I could find these more reliably, as I really like them (and would love to try the other flavors too).
3y ago
These bars were overly sweet to me. I got the cookie dough and donut ones. I found that I couldn't even finish the donut ones because they were so sweet. The cookie dough ones were okay. Not my first choice and wouldn't buy again.
kinda stiff.. i like barebells more
Verified purchase
2y ago
These vegan protein bars are great when I need a quick boost and don’t have time for a meal. They’re easy to throw in your bag for emergencies, and I keep a few in my locker at school. One star off for how sweet they are, but I get that they’re trying to balance out some of the “protein” flavour. Still, it hasn’t stopped me from buying them and keeping them in hand.
I bought a multi-pack at Costco. The included flavors were "Daydreaming about Donuts" and "Oh Oh Cookie Dough". Both flavors were really good. The bars were dense, but softer and more tender than many dense protein bars. There was a light coating of frosting on the outside layer of the doughnut flavor which was quite good. This is a great option for a vegan protein bar...And the packaging is very appealing as well!
Verified purchase
Super tasty and a nice protein to calorie ratio. If you've had nocow bars, I'd say these are quite a lot better than those, but less protein overall. I love the simpler ingredients
Verified purchase
These are a fabulous size, calorie to protein ratio which is great for a snack or meal without being huge or overwhelming. I’ve tried almost all the flavours and they’re tasty but i really appreciate the lack of chemical junk for a well proportioned high protein snack.
Verified purchase
The flavors of this brand make me go crazy. It is absolutely delicious. I love that they make it vegan, and that they are clean ingredients.
2y ago
These bars are packed with protein and they taste delicious. However, I don't like the added sugar and the icing on the bars. The texture is chewy enough to my liking.
Verified purchase
2y ago
These are my new favorite protein bars. Healthy clean ingredient list. They are chewy and remind me of a chocolate candy bar. Personally like the glazed donut and the chocolate chip cookie dough.
Great protein bar option. As someone who isn’t vegan but can’t have dairy I love this bar. Great grab and go snack option as well. My favourite is Smother Fudger peanut butter flavour
These are fantastic! I have not had all varieties, but the chocolate chip cookie dough and donut flavored varieties are tremendous. Filling and delicious. I always look for these at Costco.