Trubar reviews and discussion

4.2

77% of reviewers would recommend to a friend

Reviews mention

  • Soft, chewy bar texture
  • Indulgent, dessert-like flavors
  • Clean, plant-based ingredients list
  • Satiating, hunger-curbing performance
  • Overly sweet flavor profile
  • Occasional artificial aftertaste
  • Slightly chalky mouthfeel
  • Dense, gummy bar consistency

Trubar earns strong reviews as a vegan protein bar that tastes indulgent and satisfies hunger, with soft, chewy textures and standout flavors like Daydreaming About Donuts, Oh Oh Cookie Dough, and Smother Fudger Peanut Butter. Reviews also flag downsides—many find the bars overly sweet with occasional artificial aftertaste and chalkiness, some note dense or gummy textures and small size—making flavor selection key for enjoyment.

AI summary based on Thingtesting reviews

67 reviews and posts

  • For what these are, I think they’re ok. The packaging is super cute and definitely draws your attention. The bars are on the softer side with no gritty or awkward texture and the glazed donut one was actually pretty tasty but there is an aftertaste there which is no doubt from the plant protein and it is slipping over the line of being too sweet. I think it’s a fun try for sure if you have the option but I wouldn’t go out of my way to purchase again.

  • As far as protein bars go, I thought this one was pretty good! I had both the donut and chocolate chip flavor. Both were good and not overly sweet. Would purchase again.

  • Love teh chocolate chip one. Can't stand the donut one. Got as costco

    Influencer for Trubar
  • These are very good. The fact that they are plant based doesn't matter to me, but the taste doesn't taste like they are. I like that they have a lot of fiber with reduces the net carbs (I'm a diabetic that works out a lot). The flavors are all great and aren't chalky or overly artificial.

    Verified purchase

  • The donut flavor is my personal favorite. I brought these along to the hospital when I was in labor & they were the perfect little pick me up after. Delicious & packed full of protein.

  • I bought the Costco box of these several times. I love yuca which is one of the ingredients , so I crushed these! Would eat one a day. Could easily eat more than that. However they are kind of soft and could easily be destroyed in a bag.

  • Very tasty! I love the daydreaming about doughnuts flavor! Perfect amount of sweetness and a great sweet treat with the benefits of protein and healthy ingredients. The texture is a tiny bit grainy but overall great product and would buy again

    Verified purchase

  • SO GOOD. Not too sweet , Im not the biggest sweet tooth so it’s perfect.

  • I only tried the Cookie Dough but absolutely loved it! Only downside is it's a bit small and would love for a bigger bar since the taste is great, but I will for sure be re-purchasing.

    Purchased myself
  • Cool flavors and tasty protein bars. A little on the sweet side but fun to try something new and a good option for a new snack.

  • I think they are one of the most delicious protein bars out there. They still taste like a protein bar, but the texture isn’t grainy and dare I say, they taste good. If you eat them every day they start to taste a little too sweet, but I will definitely be buying them again.

  • Delicious bars, I got mine at Costco before and they’re just so good and soft and juicy. Like all bars should be this great!

    Verified purchase

  • Received my order “Oh Oh Cookie Dough”. Im not a big protein bar person to begin with. I usually go with shakes or meals. My daughter is more of the protein bar girl with her school, work, and practice schedules. However, we have the cookie dough bar a whirl this afternoon. I can get into this protein bar thing. Knowing what’s in it and what’s not in it makes all the difference. This is definitely a brand I can get into and a great snack or meal replacement, if needed that can go in diet. Definitely going to try some other flavors.

  • Oh oh cookie is just heavenly!

  • Very standard protein bar- I appreciate their use of pea protein but unfortunately the artificial sweetener taste is very prevalent. A bit pricier than they're worth, but not terrible to eat.

  • Where do I even start? This is the best protein bar I've had in my life and it's vegan?? Lord am I in heaven? Costco sells the donut and chocolate chip bars. I think my mom and I single handedly clear out their inventory because we go through 2 boxes each week. My birthday just passed and she bought me a box of Trubars. I'm just trying to say this stuff is crack. Some weeks I'm obsessed with the donut flavor some weeks I'm obsessed with the chocolate chip flavor. Easy snack to grab and munch on the go.

  • I love these bars. They’re delicious— especially the glazed donut flavor. Best vegan protein bar

    Verified purchase

  • I've tried both the oh oh cookie dough, smother fudger peanut butter, and daydreaming about donut flavors. The flavors are so rich and the bars are surprisingly filling for their size!

  • I have tried the cookie dough and the donut flavors of these bars and while they weren't terrible they were way too sweet for me. I'd still be interested in trying the other flavors they offer because I appreciate the easy protein, but the ones that I have had won't become a normal rotation in my routine.

  • I'm not a fan of anything with protein. No matter what, I always taste it! I actually didn't mind these ones. The protein flavour wasn't over powering for me but I wasn't a huge fan of the flavours. Not the worst but I wouldn't buy them again.