4.31
77% of reviewers would recommend to a friend
4.3 • 54 Reviews
Trubar makes vegan protein bars and protein powders using clean, organic ingredients.
4.31
77% of reviewers would recommend to a friend
Reviews mention
Trubar is well-received for its unique and delicious flavors, especially the donut and cookie dough variants, and its clean, vegan ingredient list. The bars are also praised for their satisfying texture and being filling despite their size. However, some customers find them too sweet, and there are complaints about an artificial aftertaste. There were also some issues with the customer service's response time.
AI summary based on Thingtesting reviews
54 reviews and posts
4mo ago
If I could give a zero, I would… after receiving the donut, choc. chip, and mint choc flavors and finding them all to be lacking (artificial taste, chalky, overly sweet), I reached out to customer service - only to receive a response after a MONTH… when i asked why it had taken so long for a response, they suggested that I give them a different email to contact me on, even though my response time was consistently ~48 hours…
5mo ago
I got to sample this bar at Costco. Unfortunately, I found this bar to taste like chalky protein powder. I prefer bars that taste less like protein powder solidified into a bar. I would rather drink a protein shake than to eat this bar.
2mo ago
I do like these but not as much as I was expecting that I would... I just have issues with bars in general so take my review with a grain of salt. I love the idea of them but the actual texture is tough for me to work through.
6mo ago
These bars are packed with protein and they taste delicious. However, I don't like the added sugar and the icing on the bars. The texture is chewy enough to my liking.
5mo ago
Love teh chocolate chip one. Can't stand the donut one. Got as costco
7mo ago
Another 5-star from me- the day dreaming about donuts and the get in my belly on and jelly are on bi-weekly subscription service as both my husband and I love them. Also the clean ingredient list and protein is just a win/win, plus they are so delicious.
9mo ago
I like these a lot! The brand nor the taste doesn't scream "protein bar" which is a great thing, I think :) would buy again!
7mo ago
I bought the Oh Oh Cookie Dough and was so surprised with taste and quality of the bars! It still had the "protein bar" feel to it but without the powder-y/dry/feels like "glue in your mouth" texture. And it looked and tasted so much more indulgent than what you get in an average protein bar. I love that there are actual chocolate chips, and the ingredients list does not look intimidating. One bar was the perfect serving as a snack in between meals! I did want to get the It's Mint to Be Chip pack, but it was sold out when I was last on the site (it is now back in stock as I am typing this!).
9mo ago
I am a pretty picky person when it comes to protein bars and I was pleasantly surprised! The flavor I tried was cookie dough. I couldn't really taste the protein, which is a plus to me! They are a bit small but I felt my hunger was satisfied after eating it. I do feel like they are a little overpriced but I would buy them again.
10mo ago
Overall, it's an amazing product. I'm not a huge fan of protein bars I usually find they're either dry and flakey, stick to your teeth, or don't taste good. None of those are the case here. Amazing, fun packaging that catches the eye, is easy to open, and the bar is like a brownie/fudge texture with surprisingly excellent taste while still being all natural and not having sugar alcohols, which makes me bloated. My new go-to protein bar
8mo ago
These might be my new favorite bar, they taste like candy. I tried cookie dough and donut flavors, both were good but I liked cookie dough more. The donut had a slightly artificial aftertaste to it
9mo ago
Tried the donut flavor and it was pretty good. 7.5/10 for me. Nutritional specs met my requirements and love that it is women owned.
7mo ago
The oh oh cookie dough was really Good and filling!! Definitely would buy again but the donut one was not my personal favorite
8mo ago
Trubar is for that moment of "SWEET TOOTH" very satisfying and it comes with plant health. My favorite is the Dreaming About Donuts! It tastes just like a donut! My family's favorite is the Oh Oh Cookie Dough. I buy them at Costco (More bang for my buck!)
8mo ago
I tried the doughnut and cookie dough variations. These really grew on me - the flavours are good (though not 100% accurate to the real thing) and they are very moreish. I got them to be a quick snack but ended up eating multiple at a time, kind of defeating the purpose. Perhaps for someone with more willpower, these would be ideal!
10mo ago
These bars were overly sweet to me. I got the cookie dough and donut ones. I found that I couldn't even finish the donut ones because they were so sweet. The cookie dough ones were okay. Not my first choice and wouldn't buy again.
Erica G
Hey Beka, thanks for the feedback. I'd encourage you to try one of our other flavors like Peanut Butter or Mint+Chip as Cookie Dough and Donut are certainly are most sweet flavors to mimic the sweeter desserts.
7mo ago
I bought a multi-pack at Costco. The included flavors were "Daydreaming about Donuts" and "Oh Oh Cookie Dough". Both flavors were really good. The bars were dense, but softer and more tender than many dense protein bars. There was a light coating of frosting on the outside layer of the doughnut flavor which was quite good. This is a great option for a vegan protein bar...And the packaging is very appealing as well!
7mo ago
OMG…I think I have died and gone to heaven! These plant based Nutrition bars by Tru are pure bliss. I am definitely a sweet treat person and these hit the spot. The taste is wonderful, the texture is great, they are chewy and soft and the best part is they are low in sugar, have healthy fats, are a good source of fiber and support my overall digestive health. I feel so great and not a bit guilty at all serving them to my family for enhanced energy and nutrition throughout the day. The only issue I have is that they ask for these more than once a day. Therefore, they are always stocked in our pantry!
I was a bit hesitant to purchase because of the price, but vegan selections aren't always what one would like. I'm so glad that I decided to buy this. These are really tasty and even somewhat addicting! I'd recommend for sure to anyone looking for a protein boost in a yummy way. Most protein bars out there are like doppelgangers in a wrapper; all similar. These are unique and going on my love
8mo ago
Super tasty and a nice protein to calorie ratio. If you've had nocow bars, I'd say these are quite a lot better than those, but less protein overall. I love the simpler ingredients