Trubar
4.2 • 68 Reviews
Trubar makes vegan protein bars and protein powders using clean, organic ingredients.
4.2
Trubar earns strong reviews as a vegan protein bar that tastes indulgent and satisfies hunger, with soft, chewy textures and standout flavors like Daydreaming About Donuts, Oh Oh Cookie Dough, and Smother Fudger Peanut Butter. Reviews also flag downsides—many find the bars overly sweet with occasional artificial aftertaste and chalkiness, some note dense or gummy textures and small size—making flavor selection key for enjoyment.
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I’ve only tried this cookie dough flavor so far and thought the flavor was good. The texture was soft and pleasantly chewy. I didn’t think this bar was “too sweet” like others are saying, but it might be flavor-dependent. A lot of fiber (13g) and the protein amount (12g) is fine, but if you want more bang for your buck with protein, look elsewhere. This is more for a quick on-the-go snack.
10mo ago
I've tried a few of these and the texture and flavor is a bit off. I like that they have a good amount of fiber, but they're overly sweet and a bit off putting. I would eat in a pinch but not recommend.
10mo ago
Easy and convenient plant protein snack without any weird protein taste! The strawberry cake flavour is actually really reminiscent of the strawberry pocky sticks I ate growing up. The icing coating on these bars is satisfying and the strawberry flavour is not artificial as they used natural flavours and freeze dried strawberry powder. Only note is the texture is dense but I find that to be the case with good protein bars in general.
Another 5-star from me- the day dreaming about donuts and the get in my belly on and jelly are on bi-weekly subscription service as both my husband and I love them. Also the clean ingredient list and protein is just a win/win, plus they are so delicious.
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What is Trubar?
Trubar makes vegan protein bars and protein powders using clean, organic ingredients.
In their own words
It’s too often that we find ourselves standing in the grocery store aisle, in a frantic dilemma of having to choose between something good-tasting and good-for-you. After what felt like a lifelong quest for clean snacks that satisfy my seemingly untamable sweet tooth, I stopped looking around and looked at myself.” Inspired by the indulgence of dessert and passionate about plant-based ingredients, TRUBRANDS products are the first-of-its-kind to blur the lines between healthy and delicious.
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Erica Groussman
Vegan.org
