Trubar makes vegan protein bars and protein powders using clean, organic ingredients.

It’s too often that we find ourselves standing in the grocery store aisle, in a frantic dilemma of having to choose between something good-tasting and good-for-you. After what felt like a lifelong quest for clean snacks that satisfy my seemingly untamable sweet tooth, I stopped looking around and looked at myself.”

Inspired by the indulgence of dessert and passionate about plant-based ingredients, TRUBRANDS products are the first-of-its-kind to blur the lines between healthy and delicious.



Erica Groussman

Trubar's protein bars are loved for their unique and delicious flavors, particularly donut and cookie dough, and their high protein content. They're appreciated for being plant-based and not having a typical protein bar taste. However, many users reported they are overly sweet and some flavors have an artificial aftertaste. The bars are also considered a bit costly.

Trubar

Oh Oh Cookie Dough

Saltylicious Almond Love 

Get in my Belly, PB & Jelly

Daydreaming About Donuts

Smother Fudger Peanut Butter

Health & Wellness

Snacks & candy

Food

These bars were overly sweet to me. I got the cookie dough and donut ones. I found that I couldn't even finish the donut ones because they were so sweet. The cookie dough ones were okay. Not my first choice and wouldn't buy again. 

Tried the donut flavor and it was pretty good.  7.5/10 for me.  Nutritional specs met my requirements and love that it is women owned.

I like these a lot! The brand nor the taste doesn't scream "protein bar" which is a great thing, I think :) would buy again!

Super tasty and a nice protein to calorie ratio. If you've had nocow bars, I'd say these are quite a lot better than those, but less protein overall. 

I love the simpler ingredients 

These might be my new favorite bar, they taste like candy. I tried cookie dough and donut flavors, both were good but I liked cookie dough more. The donut had a slightly artificial aftertaste to it

I tried the doughnut and cookie dough variations. These really grew on me - the flavours are good (though not 100% accurate to the real thing) and they are very moreish. I got them to be a quick snack but ended up eating multiple at a time, kind of defeating the purpose. Perhaps for someone with more willpower, these would be ideal!

Trubar is for that moment of  "SWEET TOOTH" very satisfying and it comes with plant health. My favorite is the Dreaming About Donuts! It tastes just like a donut!  My family's favorite is the Oh Oh Cookie Dough. I buy them at Costco (More bang for my buck!)

The oh oh cookie dough was really
Good and filling!! Definitely would buy again but the donut one was not my personal favorite 

Another 5-star from me- the day dreaming about donuts and the get in my belly on and jelly are on bi-weekly subscription service as both my husband and I love them. Also the clean ingredient list and protein is just a win/win, plus they are so delicious.

I got to sample this bar at Costco. Unfortunately, I found this bar to taste like chalky protein powder. I prefer bars that taste less like protein powder solidified into a bar. I would rather drink a protein shake than to eat this bar. 

Trubar

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