The Ordinary reviews and discussion

4.5

93% of reviewers would recommend to a friend

Reviews mention

  • Effective acne-clearing serums
  • Hydrating, lightweight hyaluronic serum
  • Powerful exfoliating acid treatments
  • Minimalist, reliable packaging
  • Occasional sticky serum textures
  • Harsh actives for sensitive skin
  • Pilling under makeup occurs
  • Inconsistent retinol performance

The Ordinary earns strong reviews as effective, ingredient-forward skincare that improves texture, hydration, acne, and clarity—standouts include Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, AHA 30% + BHA 2% Peeling Solution, and Squalane Cleanser—while minimalist packaging appeals. Reviews also flag downsides: some formulas feel sticky or pill, actives can be harsh or confusing to layer, certain products (retinols, vitamin C, hair care) underperform for some, and a few report irritation or breakouts.

AI summary based on Thingtesting reviews

2,522 reviews and posts

  • I’ve tried a bunch of the serums (HA, lactic acid, retinol, and some others), and they’re worth trying because the price is so affordable. Even if you find a product doesn’t work for you, it’s a pretty low barrier to try. If it does work, then great! Also, the packaging is durable (I’ve dropped a bottle a couple times before, and they’ve survived). The size of the serums is also travel-friendly so you can maintain your routine while traveling.

    Feedback

    I took off a star because I’m not sure all the serums I’ve tried are effective for me (not seeing much difference from the lactic acid). This is really hard to attribute to the brand vs my genetics and personal skincare needs, though. But I can say that I’ve tried other vitamin C serums that I like better.

  • I used the ordinary a few years back and I believe SOME of their products are perfect for beginners. The line has a wonderful starter kit with a few products that can get you started in treating your skin without overwhelming it. The ordinary keeps it simple and gets the job done!

    Feedback

    The only feedback I have for the ordinary is the ingredients list. I believe the brand should provide more information about each ingredient involved in the products so that we wouldn't be so overwhelmed with the number of scientific terms that sometimes make no sense.

  • The Ordinary is extremely budget-friendly and I like its clean beauty. However, I've tried many of their products and I never saw any improvement in my skin.

  • Excellent quality products at very competitive prices. Have found the products to be highly comparable to other brands with much more expensive price points. Have primarily used for facial care products which have all worked great.

    Feedback

    Think this product is top notch!

  • The best baseline products. There's no frills - and that's a good thing. You know you're getting a solid product from the Ordinary, whether the standard facial wash or something more complex for your routine, and you simple can't go wrong for the price.

    Feedback

    Product sizing is often very small. I would love the option for a larger size of things that i use often, like the daily face wash.

  • The prices and wide array of product and skincare options is pretty much unbeatable. Love what The Ordinary is doing and can't wait to see what they release in the future!

    Feedback

    Nothing! :)

  • This brand was my introduction to skincare along with Kiehl’s. I like that the products are simple and inexpensive. I don’t use them anymore as I’ve found my staples with other brand who’s formulas work well with me. I recommend this brand to anyone starting off their skin care journey.

  • I've tried several Ordinary products and have liked each one. The price is right and the branding is simple enough to let you customize your own skincare routine in a quality-focused/targeted way. The price point allows me to try several products to figure out what works best for me and my skin without feeling like I have to spend and arm and a limb to get the results I want!

  • High quality products with still fair prices

  • This is my favorite skincare brand! The ingredients are clean on most of their products and very affordable too! I love how minimalistic they’re packaging is too. Very good quality!

    Friends with The Ordinary
  • The Ordinary's glycolic toning solution has been a game-changer for me, smoothing out both my face and arms' skin texture noticeably. It's effective and affordable and is my new skincare staple.

  • Purchased this at Ulta for my 17-year-old with troubled skin. Worked OK but was very drying.

  • I LOVE the Ordinary's products! The packaging is sustainable, the ingredients are simple and evidence-based, and most importantly the products work! I have been trying new products from The Ordinary for years, and I have loved them all. I use several in my daily routing. As someone who shops on a shoestring budget, I love the Ordinary's accessible price point and number of options.

  • Good skincare for reasonable prices.

  • I got the ordinary squealing cleanser and unfortunately it didn't do what I needed it to do but it wasn't bad either. The product removes makeup cleans the skin it's sort of like an oil that melts in the face as you rub it in. However I had decided on it over a different product because I've been trying to use more natural ingredients on my skin and I was told that it would be effective at listening up and cleaning pores and blackheads. Typically after I would use my cleanser that definitely has ingredients that are not good for skin and then use a blackhead strip remover everything would come out. However with this natural guy it wasn't very effective. I mean my face so clean it was great but it just was not effective in terms of the purpose I purchased it for.

  • I love the ordinary! Fuss-free and focused on good ingredients. You do need to educate yourself a bit around what sort of active ingredients are suitable for your skin, but you get rewarded with highly affordable and effective skincare. Always recommend!

  • Love this brand. They make up probably 90% of my skincare. Will always continue to repurchase because you can’t beat the simple, effective ingredients at great prices.

  • Most of the products I've tried are good and seem to do the job at an affordable price point. Serums are especially nice and I use several daily.

  • I love all my Ordinary products. Such an affordable price point for quality skincare. My favorite is the Niacinimide. Would highly recommend to those both new to and experienced in skincare!