Tarte reviews and discussion

4.4

93% of reviewers would recommend to a friend

Reviews mention

  • Long-wearing concealer coverage
  • Pigmented blush payoff
  • Comfortable hydrating textures
  • Gentle, irritation-free mascaras
  • Inconsistent formula execution
  • Heavy, quick-drying concealer texture
  • Unreliable shade undertones
  • Weak mattifying finishing powder

Tarte earns strong reviews as a dependable, often high-performing makeup mainstay, with standouts like Shape Tape concealer, Lights, Camera, Lashes and tubing mascaras, Sea Glass liquid eyeshadow, and maracuja-based hydrators delivering lasting wear, pigment, and comfortable textures. Reviews also flag inconsistency—some formulas feel heavy, goopy, or too quick-drying, certain shades run orange/yellow or darker than expected, setting sprays and powders can underperform, and several users note a creative lull since 2016—making the brand a mix of reliable heroes and occasional misses.

AI summary based on Thingtesting reviews

53 reviews and posts

  • This tarte H20 moisturizer is so yummy. It’s a gel like consistency and is not to thick or sticky. It goes on super smooth and is a very good moisturizer underneath makeup! Highly recommend!

  • I bought a mid-to-high budget concealer for the first time because I needed to cover my genetically blue-toned dark circles. The makeup artist at Sephora recommended the Tarte Shape Tape with full coverage in the shade 12S Fair to neutralize the blue/purple of my dark circles, and I must say it's amazing. I'm really happy with it, and you only need a tiny amount of product. The only downside is that it tends to leak and dry out.

  • I love all my Tarte products! They are always coming out with something new. My favorite product is the tape shape concealer. It has a nice done applicator and creamy texture. A little goes a long way, so I dab small amounts under my eye and build the coverage if needed.

    Customer
  • Love my tarte make up’s. I have the pro glow, park ave princess and pro. Love to do my contours and eyeshadows with tarte products. Want to try more things like their concealer.

  • I really love Tarte for their affordable price point and innovative products this is the brush and cream bronzer!

  • Cute shades with decent color payoff. I think for the price point, you could probably find higher quality eyeshadows, but you probably wouldn’t be able to get a palette with a comparable number of shades. Overall, I would buy another Tarte eyeshadow palette again!

  • Tarte's Shape Tape concealer is a nice quality vegan product with good coverage.

  • I have tried the surfer curl mascara but that was just okay. I have tried better mascaras. I also tried the hydrating primer and I liked it but prefer other primers I had a free product of the concealer too and it is also just ok

  • I grew up using tarte, it is a trustworthy brand that makes quality products and versatile makeup products. definitely worth the price, they never disappoint!

  • Tarte has long been one of my favorites. Palettes are always fun, but my number one favorite has been the lip and cheek tint stick.

  • I feel like they haven't released anything exciting since 2016. The shape tape was good for a full beat, but it's wayyy to thick and heavy for a more natural look. It also dries down within like 10 seconds so good luck blending.

  • I enjoy the lipgloss from this brand. I tried ir on ar Ulta then purchased it online when they were having a sale. I don’t feel like the shape tape is worth the money and there are lots of dupes for cheaper. Four stars for the lip gloss. It’s amazing.

  • The concealer is worth the money. Must try, must try, must try.

  • I’ve enjoyed every product I’ve tried from Tarte! My favorites are their blushes and the Amazonian Clay Smart Mascara. Some of their foundations and concealer can be a bit too yellow/orange if you already have those tones (like I do) but I’ve been able to mix them to create more personalized shades, when needed. Overall, I’ve been very happy with the quality for their prices and how long the products last.

  • I tried a mascara that didn't make a noticeable difference, but I'll cut them some slack because my eyelashes are short anyway. I also tried a foundation that has a pretty finish, but it doesn't work for me as a foundation. Funnily enough, I actually use it as a bronzer and it blends in beautifully with my complexion products from other brands.

  • Tarte has been around for a while but its combat via social media is insane. The mascara is a must and the Marajuca concealer super must! Just bought mystery package of 7 full sized items for $48! I’ll be back to give more reviews.

  • I’m glad I tried this in store because it was a little tricky to match my tone, but once we got that figured out it was green light GO I love these products!

  • Love the Shape tape range but have recently fallen in LOVE with the Shape Tape Cloud coverage. It is just the best everyday skin tint, with light to medium coverage. It is buildable and just leaves the skin free of texture, flawless!

  • I love their Lippies! The lip tint Envy is subtle but brings color to your lips and face. The price is okay but the product does last a good amount of time, even as a daily wear.

  • Great products. A classic I used when I was first getting into makeup and still am loyal to shape tape for ever!