Tarte makes cruelty-free, vegan, high-performance cosmetics

Tarte Cosmetics makeup, skincare & beauty products. Made with high-performance naturals. Cruelty-free best selling concealer, foundation, eyeshadow palettes, mascara...

Beauty

Tarte earns strong reviews as a dependable, often high-performing makeup mainstay, with standouts like Shape Tape concealer, Lights, Camera, Lashes and tubing mascaras, Sea Glass liquid eyeshadow, and maracuja-based hydrators delivering lasting wear, pigment, and comfortable textures. Reviews also flag inconsistency—some formulas feel heavy, goopy, or too quick-drying, certain shades run orange/yellow or darker than expected, setting sprays and powders can underperform, and several users note a creative lull since 2016—making the brand a mix of reliable heroes and occasional misses.

Tarte

Shadow and liner

Tarte mascara 

tarte concealer 

Shape tape concealer

Tarteist pro glow

Tarte park ave princess 

Tarteist pro

Shape Tape Cloud Coverage

Face Tape Foundation

Sea Surfer Curl Mascara

Maracuja tinted hydrator

Double take awake 

Primer

Makeup

Creaseless Undereye Concealer

Lippie Lingerie Matte Tint

Shape Tape 12-Hour Eye Primer Stick

Shape Tape Pressed Powder

Smooth Operator Amazonian Clay Pressed Setting Powder

SEA Set & Protect Mineral Sunscreen Powder SPF 30

Amazonian Clay Waterproof 12-Hour Concealer

Shape Tape Concealer

Tartelette in Bloom Amazonian Clay Palette

Shape Tape Waterproof Body Makeup

Sugar Rush Beach Cheeks Cream Blush

Tarteist Pro Glow & Blush Cheek Palette

Shape Tape Hydrating Foundation

Shape Tape Matte Foundation

Sea Quench Lip Rescue Balm

Lights, Camera, Splashes Waterproof Mascara

Maneater Voluptuous Mascara

Sea Surfer Curl Volumizing Mascara

Tarteist Clay Paint Liner

Double Take Eyeliner

About Tarte