Tarte reviews and discussion

4.4

93% of reviewers would recommend to a friend

Reviews mention

  • Long-wearing concealer coverage
  • Pigmented blush payoff
  • Comfortable hydrating textures
  • Gentle, irritation-free mascaras
  • Inconsistent formula execution
  • Heavy, quick-drying concealer texture
  • Unreliable shade undertones
  • Weak mattifying finishing powder

Tarte earns strong reviews as a dependable, often high-performing makeup mainstay, with standouts like Shape Tape concealer, Lights, Camera, Lashes and tubing mascaras, Sea Glass liquid eyeshadow, and maracuja-based hydrators delivering lasting wear, pigment, and comfortable textures. Reviews also flag inconsistency—some formulas feel heavy, goopy, or too quick-drying, certain shades run orange/yellow or darker than expected, setting sprays and powders can underperform, and several users note a creative lull since 2016—making the brand a mix of reliable heroes and occasional misses.

AI summary based on Thingtesting reviews

53 reviews and posts

  • Tarte’s primer is one of my favorite products. It adds a nice blur and glow and looks beautiful under tinted moisturizer or foundation.

  • I just bought their concealer and I like it so far. I appreciate how light-weight it feels but also how much coverage it provides. However, I think I still prefer my go-to concealer but this one was nice to try.

  • I feel like this brand used to come out with really good products. I was a big fan in 2016, but for me the quality is starting to lack a little bit. Especially for the price. I would say, my favorite products from this brand currently would be their lip products, specifically their lip liners and satin lipsticks. Overall, their products are hit or miss for me. But, you never know, you might find your next favorite product from them!

    Consumer
  • One of my favorite brands! I have so many products and I don’t have a single one that I don’t absolutely love. The company is just quality imo. Every product is unique and high end. Everything wears great and has staying power.

  • I received a Tarte blush from a friend. I’ve had it for two years and use it every day. The pigment is great so a little goes a long way. I will buy it again when it runs out. It’s pricey but it lasts forever. I haven’t even hit the pan yet so you really do get your moneys worth! I have also tried the shape tape concealer but it does nothing for my dark under eyes. It did not live up to the hype. The Marajuca oil was recommended to me by a coworker, so I bought it. I just love it for my hands and feet. It just feels so luxurious on my skin. Sometimes I use it to tame those little flyaway hairs when I wear a ponytail.

  • I use Tarte maracuja tinted hydrator. One of my faves for the last 2 years. Nice moisturizer.

  • I love Tarte's blush been using for years and it's lasted. Tarte's a wonderful brand would love to see newer quality products..

  • Tarte Cosmetics' Shape Tape Concealer is a true gem in the makeup world. Its full-coverage formula effortlessly hides imperfections, dark circles, and blemishes. The creamy texture blends beautifully and stays put all day. With a wide shade range and long-lasting performance, it's a staple in my makeup bag for flawless looks.

  • Love the Tarte shapetape concealer, full coverage and it blends well. They have many good products! Their waterproof shadow and liners glide on easily and doesn’t smudge as much as other liners

  • The double take awake liner/highlighter stick is a lifesaver when I need to brighten up my eyes. I’ve had a couple friends ask about this pencil and buy it themselves. The concealer is a high quality product that I’ve stashed in my makeup bag for a blemish emergency. Definitely recommend both of these products. I’ve also recently tried the blush and it packs a color punch- a little goes a long way.

  • i have the shape tape concealer and it is a staple it doesn’t crease and i have very textured skin but it doesn’t look caked on

  • I love tarte cosmetics. They offer a large selection of quality products from makeup to skincare. Tarte cosmetics has amazing sales and a wonderful rewards program. The rewards program is my favorite as well as the best rewards program that I am a part of. I will definitely continue purchasing from tarte in the future.