Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • amazing the toilet paper is luscious and quite soft

    Verified purchase

  • My favorite toilet paper brand! I’ve been using Reel for a couple of years now. I think the price is fair and love using a more sustainable alternative. It’s soft and feels good. I recommend Reel to friends.

  • I love Reel. It’s so easy to get from Target and it’s soft yet durable.

  • Love the bamboo mission, good product, why are we still using trees?

    Feedback

    All's good, no wiping complaints :)

  • LOVE Reel! It's so nice to have it shipped to my house so I don't have to think about it, and I never run out. They text you prior to shipment and you can reply to the text to change the date, so easy!

    Feedback

    I wish the paper towel was not so expensive.

  • Love this brand. Got it as a gift so can't speak to price but I imagine it's a bit more pricey than normal toilet paper. That said it makes me feel better to use sustainable products and so I'd lean into this for the ethical aspects alone. For those who need a super thick and soft toilet paper this might not be the one for you, but I liked it's thickness and durability and didn't mind that it's not the softest.

  • This toilet paper product from Reel is probably my preferred brand for toilet paper now. I like that it isn't exceedingly soft or plush. It is very strong.

    Verified purchase

  • I decided to try this toilet paper since Thingtesting put out an offer for partial reimbursement. Overall, I like the product. The toilet paper is substantial and soft enough for my needs. Pros: -Good, thick paper texture - well constructed and gets the job done. -Does not shed or shred, which is a major must -No plastic packaging Cons: -Wildly expensive. I know that it is not *as expensive* as other sustainable toilet paper, but 12 rolls of toilet paper was $16 (The box calls them 'mega' rolls, but they are the same size as a standard non-mega roll of toilet paper). If you are already used to paying a lot more for sustainable toilet paper, this may not be a shock, but for people trying to switch from regular tp to a sustainable brand, the same hurdle happens here as with others - it's just so much more money than regular tp. I don't think I will be purchasing again, since the price point is still just too high for me. I very much want to use sustainable products and reduce my consumption of non-sustainable materials, but this solution doesn't work for me. I will stick to using less toilet paper and utilizing my bidet, which in the long-run seems to be a more economical answer for me right now.

    Verified purchase

  • Nice product soft sustainable bamboo toilet paper which is tree and plastic free for a better planet. They use no dyes or inks and use recycled and bamboo fiber.

    Verified purchase

  • This TP was shipped quickly from Target.com. It came in a very high quality box and each roll was individually wrapped. The paper itself is thick and absorbant and does not "crumb" apart as some thick papers do. Overall, I really liked the quality, incluing look and feel, of this paper.

    Verified purchase

  • This is the only toilet paper I buy! I’m so glad Target carries it and it goes on sale frequently. No compromise on quality either.

    Verified purchase

  • love the products and commitment to sustainability. The paper towels are highly absorbant and the toilet paper is pretty darn soft considering it's bamboo and the most sustainable option!

  • I’ve had Reel tp as a staple in my house since the pandemic. It’s a Black-owned company, eco-friendly, affordable, and indistinguishable from other tree-wasting tp. I recently subscribed to their paper towels too, so I no longer have to carry those back from the grocery store. Love it.

  • I live alone so a case of this lasts quite a long time. I wanted to make a better choice and use a more sustainable toilet paper and I went with the Reel subscription. The roll is bigger than the competition but the price is right up there with the rest of them. I don't mind paying more, as it does last me a long time. It's not the softest paper, but it gets the job done and it's not a linty nightmare, which I like a lot.

  • I love the sustainability of this paper, but it was advertised to be really soft. In reality it was comparable to public restroom paper.

    Sale or special offer
  • My favorite toilet paper ever! I’ve tried maybe 3-4 other bamboo toilet papers, and I like this the best for softness and durability. The dual texture makes so much sense, and it does work. Compared to non-bamboo toilet papers, I like that bamboo is more environmentally-friendly. But also, it really doesn’t leave paper fibers behind compared to “good/plush” white toilet paper.

    Feedback

    I never thought I would be passionate about toilet paper, but I actually love reel and buy it consistently.