Reel reviews and discussion

4.7

93% of reviewers would recommend to a friend

Reviews mention

  • Sustainable bamboo construction
  • Soft yet durable texture
  • Impressively lint-free finish
  • Attractive, recyclable packaging
  • Less plush than competitors
  • Occasionally thin sheets
  • Smaller, shorter rolls
  • Slightly rougher feel

Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.

AI summary based on Thingtesting reviews

1,307 reviews and posts

  • Good TP, good packaging, and I love that this is a sustainable environment-friendly bum-wiping alternative. It's very similar to Who Gives a Crap. I ended up switching only because WGAP uses profits to build toilets in communities without access.

  • Great mission and promotion of sustainability, however I found the toilet paper to be quite thin and crumbly. I liked how the rolls came in recycleable packaging but otherwise, I'm still on the hunt for a high-quality sustainable toilet paper alternative.

    Feedback

    Thicker toilet paper.

  • LOVE this brand, they came in clutch during the pandemic when all the toilet paper was sold out and I've never looked back - bamboo toilet paper all the way baby!

  • I have been using Reel toilet paper for over two years now, and I'm perfectly content with them. I hardly notice any difference between them and regular toilet paper, and it's much easier having it delivered instead of having to pick it up from the store, especially during times when stores may be completely sold out. I have tried other "tree-free" toilet paper products, and they felt more like actual paper. Reel is soft and absorbent like regular toilet paper.

    Feedback

    I wish they would go back to their original toilet paper rolls. I good bit of toilet paper is wasted when you get down the the actual roll because of how they attach it to the roll. It used to just come right off, but now you have to tear it off, which ends up ruining the last bit of toilet paper.

  • I've been on the Reel subscription for quite some time now. I love that it shows up at the door and it was great during quarantine. While everyone was out hoarding everything like crazy people, our TP order showed up at the perfect time. The toilet paper isn't that super-soft plush TP, but I don't mind the feel of it and the rolls last a long time.

  • during lockdown my partner and I tried many bamboo TP brands and this one was our favorite. gets the job done!

    Feedback

    nothing I can think of!

  • I wasn't too sure about bamboo toilet paper, but received a free package of this through a promotion and gave it a try. I expected it to be paper thin, but it was very nice! It had a good texture. The individually wrapped rolls was kind of luxurious and I like that it came in a cardboard box that I could recycle instead of the classic plastic packaging.

    Received a free product from Reel
  • Reel had a softer touch than most toilet paper brands on the current market. Although I do wish it came in higher number of rolls than its current packaging.

    Verified purchase

  • REEL has a great mission and product, but there are a few areas for improvement. Expanding their product line to include more sizes or types of reusable paper towels could attract a wider audience. Additionally, enhancing the durability and absorbency of their materials would be beneficial for heavy-duty cleaning tasks. Offering a subscription service for regular customers could also make it easier to maintain a sustainable lifestyle. Finally, clearer information on the sustainability of their sourcing and production processes would help build trust with eco-conscious consumers. Overall, they’re doing a solid job, but these tweaks could elevate their impact even more!

  • I love this brand. I love the toilet paper quality. I like that the texture isn’t thin and wimpy. The price point is a little bit of a bummer, but otherwise I am down to snap it up at target. It’s just wish it was like three or four bucks cheaper.

    Verified purchase

  • I really try to do my part in helping the environment and do try to purchase earth friendly products. We all use toilet paper on a regular basis and using a product such as this could help make a difference!

    Verified purchase

  • I love this toilet paper. Knowing that it is made from a good place makes me feel so much better about using it. This paper is comfortable and gets the job done

    None
  • I enjoyed the product. It was soft and durable. A little on the pricey side for the amount and not always readily available. Might buy it again.

    Verified purchase

  • I like the fact that this tp is eco-friendly and doesn’t have a lot of chemicals that would irritate the skin in delicate areas. Could be a little softer if possible but overall I like this product.

    Verified purchase

  • Great product - we've been using the bath tissue for about 6 month and find it sturdy without being too dissolvable or irritating. No plastic, whatsoever!

    Verified purchase

  • A bit rough textured toilet paper but sturdy. Definitely not as soft as I thought it would be but it is not thin for single ply. A bit pricier than other toilet paper brands.

  • We haven’t used “traditional” toilet paper in years - it’s been some kind of recycled, sustainable, bamboo fiber, etc. They were not very soft, or inexpensive, but it seems worth it to be sustainable. Reel has totally changed my opinion of bamboo toilet paper - it’s soft, strong, and plastic free! Because it’s so strong, we use less, and we’re probably buying less toilet paper overall. Reel will be the only brand we buy moving forward. (Also so excited to see there’s paper towel available now!)

    Verified purchase