4.7
93% of reviewers would recommend to a friend
Reel
4.7 • 1,302 Reviews
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4.7
93% of reviewers would recommend to a friend
Reel earns strong reviews as a sustainable, bamboo-based toilet paper that works: it’s consistently described as soft enough, strong, absorbent, and lint-free, with many users switching permanently. Reviews also flag weaknesses—several find it less plush than top national brands, occasionally thin or a bit rough, with smaller rolls—and note some prefer a softer, thicker feel.
AI summary based on Thingtesting reviews
I thought this toilet paper was good for bamboo paper. I just choose to use non expensive options. I didn't think it represented the triple roll like it said.

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Before this trial/purchase, I was new to this brand. The Reel was easy to find at Target! The packaging looks very luxe/premium. I love that the entire package is recyclable, from the box to the individually wrapped rolls. The paper itself also looks and feels premium because of the thickness and the ridge type design. It’s nice and thick and absorbent and we don’t have to use as much as our standard toilet paper. This is a definite buy when it’s on sale and will get in place of our normal toilet paper at Target.


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I loved the packaging on this! It was sleek and modern looking. The individual wrapping was nice as well. The fact that it's sustainable and helps keep the planet better is a plus! I did think however think it was a tiny bit rough but not enough to not use it.



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2y ago
Reel's bamboo toilet paper is a game-changer. It's soft, strong, and kind to our planet. No trees harmed, no plastic used - it's sustainability done right. Highly recommended for every eco-conscious household!

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My first experience with bamboo toilet paper and fell in love. Black owned company which I love to support and I like how the toilet paper comes individually wrapped. I like this because it’s thinner and doesn’t clog easy as I tend to use alot of toilet paper.

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Feels like high-quality bathroom tissue. I love the lack of plastic wrapping and the company mission, although I would prefer it to be a tad cheaper. The box is well designed and recyclable.

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Good quality toilet paper. It has a different feel and texture than regular toilet paper due to it being bamboo rather than regular paper. It is strong, doesn't rip easily but it still nice and soft. It is environmental friendly and helps to support sustainability. Great product.

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Feels soft and works just as well as typical toilet roll. Reel is an innovative brand with the huge benefit of being environmentally friendly; hooray for finding solutions to deforestation!

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Reel is a great toilet tissue. The 3 ply toilets tissue very absorbent and don't tear when being used. The softness leaves a clean feeling and I'm loving that it doesn't contain dyes.

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Overall I'm pleased with Reel's bamboo toilet paper. It's soft, doesn't tear or disintegrate while using it. I appreciate the company's efforts in reducing deforestation and love that they use zero plastic! The individual packaging not only makes it look fancy compared to other eco-friendly brands, it's also a handy hygienic layer of protection if you leave a spare roll near the toilet.


2y ago
I wasn’t sure how it would hold up but it’s pretty decent for toilet roll. It’s soft but it would feel softer if it wasn’t so textured though. Holds up as well as the regular stuff.

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2y ago
First, this bamboo toilet paper is…. made in China. Even though I might like the idea of “sustainable”, I found that this bamboo toilet paper not very soft. It’s kinda rough and I don’t want to press it hard against my sensitive skin, I only gently tap tap. I will have to go back to Charmin.


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Really like the product and their commitments as a certified B corp. The products are more expensive than conventional but still feel reasonable. I also really like their plastic free packaging.

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2y ago
I am very impressed that reel toilet tissue comes in a cardboard box with individually wrapped rolls that look designer-like in my bathroom. … No plastic! It makes me feel good to use an environmentally friendly option and the tissue is soft and strong. I’m very happy with this brand.

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2y ago
I really had hopes for something outstanding based on the price. Unfortunately, it is very expensive and not as soft as my traditional brand. I love their mission, no plastic packaging, and sustainability perspective but in today’s economy I cannot afford this luxury for my backside. However, with a discount or pricing changes I would love to support this company.

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2y ago
I have to say this toilet paper is a solid choice. It's strong enough to avoid tearing, yet soft on the skin. The thickness is just right, not too skin or bulky. Overall, good quality and will recommend it to my friends definitely

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2y ago
I love this product and will purchase it again. My only complaint is it could be just a little softer. But it is not bad! The packaging is cute also for just setting on a shelf!

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2y ago
I love this paper toilet. Looks luxury this box is amazing. 12 mega rolls are a good deal. This is eco friendly with the planet. If you think this paper are made with bamboo that is awesome. Plastic free


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2y ago
I tried the toilet paper when I came home today. It is surprisingly softer than I thought it would be. It is quite expensive if there is no promotion. I would also like to try the paper towel next time when it has promotion.

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2y ago
Reel is really great toilet paper! Not only is it sustainable bamboo toilet paper, but it's not scratchy like some other natural brands - it's on par with Whole Foods brand at around the same price point!


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