4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 518 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai earns largely positive reviews for effective staples like Detox Shampoo, Leave-In Conditioner, hair oil, Air Dry Foam, and Wave Spray that leave hair clean, lightweight, shiny, and well‑scented. Reviews also flag notable drawbacks: overly strong, lingering fragrance that irritates sensitive scalps, hit‑or‑miss performance on shampoos/conditioners and masks (drying, buildup, or just “meh”), and occasional packaging frustrations (stiff conditioner bottles, finicky sprayers).
AI summary based on Thingtesting reviews
I’m using the hair oil and not sure if it fried my hair or what but my hair is super dry despite using the oil, no product has ever made my hair dryer than it was before this. Lol.
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Products that work for all hair types, more affordability for their target market (young 20s women) would be nice.
Think the brand is a little overhyped. The wave spray didn't do too much for me to be quite honest, no noticeable difference and it made my hair sticky. Dry shampoo is alright but nothing revolutionary for the price they charge in comparison to other brands.
4y ago
first time using this oil - love it. absorbs super quickly and really moisturizing. smells great.
Love the smells of their products. The salt scrub is magic. The detox shampoo is quite good. And they have a hair crème that I got in a Sephora kit that I still think about. Oh also body cream— excellent. I don’t want too much smell in my body creams but this one is both subtle enough and strong enough to satisfy.
I’ve enjoyed all the products I’ve tried from Ouai. They smell good and don’t weigh by hair down. It is a little pricey but I don’t mind spending a little more on quality hair care.
I have used Ouai Sugar Scalp and Body Exfoliant for over a year now. I have repurchased the product three times. I really enjoy the light, pleasant smell, which is unusual for many exfoliants that are typically highly fragrant. The scrub left my skin and scalp feeling clean but not stripped.
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Overall I love Ouai however I wish the scrub had a better lid that prevented less moisture from getting into the container. As it is sugar it could get watery.
So far I've been able to try their texturizing spray and pomade and I absolutely loved both. Definitely a reason that it's marked as luxury and looking to try some more of their products next.
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Would love if they offered a sample (or travel pack) of their products but haven't come accross one yet.
4y ago
I want to say I like it but the smell is way too strong for me! It competes with my perfume and I feel like it lasts daaaays even after showering!
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Scent strength? Is that a thing?
I've only been able to try Ouai's Twist line, and personally, I'm loving it. Affordable, beautiful, great copy, and good ingredients.
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Oh man, their product dispensing bottle pumps are horrible. Please please look into fixing this.
While the products are super cute and the branding and marketing strategy are on point, the products I have tried were underwhelming performance wise.
Their wave spray is amazing. It helps my hair feel so nice and smells luxurious. I could wear it as perfume. 1000/10
I've had a good enough experience with all of the Ouai products I've tried, but most of them don't make their way into my daily rotation. The scents are truly unmatched.
I love this brand! The detox shampoo with apple cider vinegar is great for dandruff and oily scalps. The hair oil has a nice scent that’s just enough fragrance and it makes my hair silky and soft and frizz free. Highly recommend trying both of those!
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Travel size products would be awesome
The smoothing cream is my favorite! I also use the fragrance, which is shockingly good.
I use the hair oil daily. I have long, thick hair that sometimes can feel dry and I find the OUAI hair oil to be the perfect thickness. It doesn't weigh my hair down and tames my hair.
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The dry shampoo feels a little tacky in my hair. I'd like to see a lighter formulation
I’ve only tried the Hair Oil and was very pleased with the results. I usually use it as an overnight hair mask if my hair feels like it needs a dose of moisture and it leaves my hair smelling so nice and feeling soft and manageable.
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The price is a bit steep for how much of the product you receive.
I love the feeling and the smell of the leave in spray conditioner right after I use it! Leaves my hair feeling soft and smelling great.
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I wish the effects lasted a little longer. I feel like by the time my hair fully dries it’s no longer as soft.
This review is specifically regarding packaging. I've used both the wave spray and the dry shampoo foam. Both products have clogged making them unusable and unusable. I loved the product when I could get them out of the packaging but had to throw them away quickly.
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Customer service was not helpful with these issues. CS could use a refresh.
I've only used a few of their hair products (wave spray, finishing creme + air dry foam) and none of them seem to have done anything for me, unfortunately. I always end up looking like a frizz-ball. I have loved the scents + packaging though.
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I'm not sure if there's anything to improve, or if it's just my hair type!
I love their scalp scrub! Smells amazing and after I've finished with it on my hair I use it everywhere else as a scrub and it works amazingly.
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Pricey but I love it as it is!