4.4
85% of reviewers would recommend to a friend
Ouai
4.4 • 526 Reviews
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4.4
85% of reviewers would recommend to a friend
Ouai impresses in reviews for effective detox shampoo, weightless-yet-smoothing hair oil, and evocative scents like St. Barts and Melrose Place, confirming the brand works for deep cleansing and soft, shiny results. However, multiple reviews flag overpowering fragrance, residue or dryness with continued use, hit-or-miss styling (especially Wave Spray), and packaging issues with thick conditioners—making performance and scent tolerance highly hair-type dependent.
AI summary based on Thingtesting reviews
I love this brand! The detox shampoo with apple cider vinegar is great for dandruff and oily scalps. The hair oil has a nice scent that’s just enough fragrance and it makes my hair silky and soft and frizz free. Highly recommend trying both of those!
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Travel size products would be awesome
The smoothing cream is my favorite! I also use the fragrance, which is shockingly good.
I use the hair oil daily. I have long, thick hair that sometimes can feel dry and I find the OUAI hair oil to be the perfect thickness. It doesn't weigh my hair down and tames my hair.
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The dry shampoo feels a little tacky in my hair. I'd like to see a lighter formulation
I’ve only tried the Hair Oil and was very pleased with the results. I usually use it as an overnight hair mask if my hair feels like it needs a dose of moisture and it leaves my hair smelling so nice and feeling soft and manageable.
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The price is a bit steep for how much of the product you receive.
I love the feeling and the smell of the leave in spray conditioner right after I use it! Leaves my hair feeling soft and smelling great.
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I wish the effects lasted a little longer. I feel like by the time my hair fully dries it’s no longer as soft.
This review is specifically regarding packaging. I've used both the wave spray and the dry shampoo foam. Both products have clogged making them unusable and unusable. I loved the product when I could get them out of the packaging but had to throw them away quickly.
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Customer service was not helpful with these issues. CS could use a refresh.
I've only used a few of their hair products (wave spray, finishing creme + air dry foam) and none of them seem to have done anything for me, unfortunately. I always end up looking like a frizz-ball. I have loved the scents + packaging though.
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I'm not sure if there's anything to improve, or if it's just my hair type!
I love their scalp scrub! Smells amazing and after I've finished with it on my hair I use it everywhere else as a scrub and it works amazingly.
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Pricey but I love it as it is!
Nothing smells better than ouai. The only complaint I have is that they don't have a co-wash so PLEASE come out with one! Their shampoo for fine hair is my absolute favorite, I also love their body scrub, and leave in hair oil. It all smells incredible and I literally can't wait to shower every morning.
Seriously my favorite haircare brand ever. I use their Detox Shampoo on my thick curly hair and my hair is always super clean, smooth, and frizz-free. It's a realllllly steep price point, but it's worth the investment for me. I also love their leave-in conditioner for hair health and the smell of the St. Barths line is divine. Highly rec.
I've really enjoyed my Detangling and Frizz Fighting Leave In Conditioner. It definitely helps when brushing out my fine, wet hair. I've noticed that my hair feels shinier and softer on the days I use it. The only downside is that the fragrance is STRONG.
Wow, the scent is just so strong! I actually had to return it. I loved the branding and wanted something that looked and felt luxe. As someone semi- sensitive to fragrance this was overpowering. I thought I’d get used to it, but my hair smelled so strongly I began to get headaches after showering. It was a clean scent— sort of a mix between a vintage soap and laundry detergent/ fresh linens fragrance.
3y ago
So, I hopped on the Ouai haircare train after reading the reviews. It was ok for my hair, but it was nothing amazing and my sensitive scalp was not feeling the fragrance party. Sadly, had to part ways and return the goods. Heads up for anyone with scent sensitivity or delicate skin – might want to think twice. 🌿✌️
I have had great experiences with their leave in conditioner. Left my hair feeling soft and manageable.
Ouai has a huge assortment of high-quality hair products that I saw popping up around stores and online. At first I was skeptical because of the cost, but when I finally pulled the trigger and made a purchase, I was very glad that I did. They have anti-dandruff shampoo that works great in addition to their sugar-scalp scrub which removes scalp build-up and stops flaking and it itchiness. After trying these two out, I was convinced, and started checking out more of their haircare. They have a hair mask for thick hair, which I definitely have. It smooths and tames my hair without weighing it down or compromising volume. There is also a leave-in conditioner to protect your hair from heat damage and lock in moisture. I also love that a lot of products are made with sustainable packaging and some are available in travel-sizes, so you can try them out before splurging on the full size bottles, or simply have your favorite products to travel with. I do wish that these products were a tad cheaper, but hey, quality costs money, and in this case, it's worth it.
Hands down the best smelling hair products on the market.
Obsessed with the thick hair shampoo and conditioners. I have very thick and struggle with products being drying. Ouai has been a game changer
Smells great, but I have found the shampoo to dry out my hair.
3y ago
I use the clarifying shampoo, leave in conditioner and conditioning mask and LOVE all of them. Have repurchased all three multiple times. Only reason I gave four stars was the pricing.
Love their curly hair crème